REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.
KLM is trialling Immfly’s ‘Buy On Board’ service, as it explores digital onboard solutions to further enhance CX. The aim is to offer travellers more personalisation, while also achieving operational efficiencies.
American Airlines is introducing new spring menu options for customers both inflight and in its Admirals Club lounges, along with the option to use AAdvantage miles to purchase food and beverages.
Air Canada has announced the addition of Michelin-starred Chef Masaki Hashimoto to its culinary panel. His exclusive creations have debuted in Air Canada Signature Class, on all flights between Canada and Japan.
Delta Air Lines is partnering with JetZero on the startup’s fuel-efficient blended-wing-body aircraft design. The airline will help design an interior experience of the future to ensure a best-in-class CX.
Singapore Airlines Group has signed a Memorandum of Understanding to potentially source neat Sustainable Aviation Fuel from Aether Fuels. This marks another step towards the airline’s net zero 2050 goal.
Aer Lingus has joined the global Hidden Disabilities Sunflower program as it aims to provide greater assurance to customers with non-visible disabilities during their travels for an inclusive, seamless experience.
SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features.
Delta Air Lines, which is celebrating its centennial year, has partnered with Maison Taittinger. The partnership with the luxury Champagne brand is part of efforts to provide “a best-in-class onboard experience”.
Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability.
airBaltic has become the first European airline to introduce SpaceX’s Starlink high-speed internet for free onboard its Airbus A220-300 fleet, marking a new era of seamless inflight connectivity for passengers.
Aeromexico is expanding its longstanding relationship with Viasat. The airline will retrofit its Boeing 787 Dreamliner fleet with Viasat’s most advanced inflight Wi-Fi solution for upgraded connectivity and CX.
FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.
In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.
Status match is now being offered between Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles loyalty programs to further enhance CX. It is the first step towards an upcoming single combined loyalty program.
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