Qantas has launched a virtual reality (VR) app, which allows travellers to explore immersive destination content before booking their flights.
Available for iPhone, Android, Samsung Gear VR, Oculus Rift and HTC Vive devices, the app showcases a variety of Australian destinations through a series of immersive videos.
The content is available in two modes: split screen for those who have a compatible VR headset and 2D landscape for viewing directly on a smartphone. Users can also book Qantas flights to the featured destinations directly from the app.
Qantas Group’s Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said: “Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with.
“Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person.”
The app has launched with 13 videos, including never before seen aerial footage of Uluru and Kata Tjuta.
The launch of the virtual reality app follows Qantas’ previous pilot of virtual reality in-flight entertainment content.