British Airways to introduce reusable RFID bag tags


Using the British Airways mobile app, passengers can check-in to get their boarding pass and synchronise that information to their electronic bag tag with a Bluetooth LE connection using their smartphone.

British Airways passengers will soon be able to take advantage of a simpler luggage check-in process, following the announcement of the airline’s partnership with ViewTag.

ViewTag is a reusable, electronic bag tag that securely attaches to luggage allowing customers to take more control of their journey by tagging their bags before they arrive at the airport. ViewTag is equipped with radio frequency identification (RFID) and Bluetooth Low Energy (BLE) technology, and a digital display that shows the same flight information as traditional paper-based bag tags.

Using the British Airways mobile app, passengers can check-in to get their boarding pass and synchronise that information to their electronic bag tag with a Bluetooth LE connection using their smartphone.

Richard Warther, CEO at ViewTag, said: “By allowing passengers to transfer their information digitally before they arrive at the airport, check-in is reduced to a matter of seconds.”

Branded “TAG” by British Airways, the product is available to purchase at the introductory price of £63, while from October the standard price will be £80. TAG doesn’t require you to screw-mount it to your luggage or use adhesive materials. Instead, it works more like a traditional luggage label, meaning you can transfer it to whichever piece of luggage you choose to travel with.


Southwest, GTAA, Air Canada and Avinor help to drive baggage transformation as part of FTE Baggage Innovation Working Group


As part of our efforts to help the industry redefine the baggage experience, Future Travel Experience recently launched the FTE Baggage Innovation Working Group (BIWG), delivered with the support of our Strategic Partners AirPortr, BagsID Network and Brock Solutions.

The first round of online meetings, which took place in September, brought together hundreds of industry stakeholders who participated in highly engaging discussions around topics including advancing off-airport baggage collection, check-in and delivery; simplifying baggage infrastructure and processes at the airport; unlocking opportunities presented by modern baggage messaging; and creating new commercial models for new baggage approaches. The forward-thinking groups were led by expert Captains from companies including Greater Toronto Airports Authority, Air Canada, Avinor and Southwest Airlines, with the support of FTE’s Head of Baggage Transformation, Andrew Price. The full recordings are available to watch here.

The next BIWG online meeting will take place on 3 November and this will be followed by the first in-person meeting, which will be hosted in Las Vegas on 7 December, co-located with FTE Global 2021. The Working Group will then continue its work into 2022 and beyond.

Visit the FTE Baggage Innovation Working Group page >>   

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