AirAsia Group has announced that it is accelerating its ongoing digital transformation journey by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.
Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place.
“At AirAsia, we continuously seek to push the boundaries of innovation. RPA will allow our workforce to automate mundane and repetitive tasks, which will free up valuable time to focus on other tasks that require thinking and experience-based judgment,” he said. “RPA will enable us to increase productivity, reduce errors and redeploy resources to higher-value functions. All these benefits will ultimately translate into sizeable cost savings and top-line revenue growth.”
AirAsia has appointed India- and US-based JIFFY.ai to initiate its RPA adoption, which began in May 2020. The implementation leverages JIFFY.ai’s artificial intelligence (AI)-enabled automation platform, which brings intelligent automation, intelligent document processing and analytics together in a single solution.
“We are delighted to have been chosen as the partner for AirAsia to help them on their digital transformation journey,” said Babu Sivadasan, Co-founder and Chief Executive Officer, JIFFY.ai. “The JIFFY.ai AUTOMATE platform is expandable and extensible and will give them the intelligent automation power they need to streamline and improve complex business processes while supporting innovation to help the business grow.”
The RPA adoption within AirAsia Group is led by select internal functions and departments in stages and will include innovative use cases to boost existing revenue optimisation. Business process automation represents the next step forward in AirAsia Group’s ongoing digital transformation process across the organisation, which has been ongoing since 2016.
Pioneering RPA projects are identified through AirAsia Group’s CEKAP framework, which is designed to facilitate innovation and promote efficiency internally. Among departments identified to-date include AirAsia Global Shared Services, which expects to achieve significant cost savings and efficiency gains within 180 days of RPA adoption.
