American Airlines introduces first-of-its-kind Provisions by Admirals Club lounge at CLT


American Airlines is enhancing CX for Admirals Club customers at Charlotte Douglas International Airport with the debut of a new, innovative lounge solution – the Provisions by Admirals Club lounge.

American Airlines is enhancing the travel experience for Admirals Club customers at Charlotte Douglas International Airport (CLT) – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – with the debut of a new, innovative lounge solution: the Provisions by Admirals Club lounge – a first-of-its-kind space for American created for travellers on the go.

This new lounge concept is designed to ensure customers have access to a lounge space created for those with limited time looking for a quick break before continuing on their travel journey. The space is tailored to meet the needs of today’s traveller, offering quick access to personalised service and fresh food and beverage options, all within an intuitive, efficient layout.

“We are constantly evolving our lounge strategy to meet the needs of our customers,” said Heather Garboden, Chief Customer Officer, American Airlines. “This new concept provides a needed respite for our customers travelling through one of our biggest hubs. Whether they’re looking for a quick snack or help on their travel journey, they can find what they need at the Provisions by Admirals Club lounge.”

American is continuing to redefine the lounge experience with new investments in hub markets. From launching a new Flagship lounge a la carte experience at Philadelphia (PHL) to announcing a new Flagship lounge at Miami (MIA), the airline is expanding the premium experience for customers and reinvigorating the customer experience across the various travel journey touchpoints.

The Provisions by Admirals Club lounge features:

  • One-on-one customer support: representatives are available onsite for personalised service and travel assistance.
  • Flexible food options: customers can choose from a variety of sandwiches, salads, snacks and fresh fruit. Vegetarian sandwich and salad options will also be available.
  • Streamlined experience: the space will feature a clean design with high-top standing tables and minimal furniture to create an environment that supports quick visits and high-volume traffic.

“As the airline’s second-largest hub, Charlotte plays a significant role in the connectivity of the airline, serving millions of customers every year as they travel to, from and through CLT to destinations across our global network,” said Ralph Lopez Massas, Senior Vice President of CLT Operations, American Airlines. “Our unwavering commitment to our customers has remained at the centre of exponential growth at CLT over the past several years and this new concept is yet another example of our focus on improving their travel experience.”

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