Riyadh Air – Saudi Arabia’s new digitally-native carrier – has officially opened its inaugural premium lounge, the ‘Hafawa Lounge’ strategically located between Terminals 1 and 2 at King Khalid International Airport.
Designed to redefine premium hospitality, the lounge aims to seamlessly blend innovation and Saudi tradition to create the future of air travel experience. ‘Hafawa’ an Arabic word embodying warmth and hospitality, reflects Riyadh Air’s commitment to delivering a world-class customer experience at every touchpoint.
Spanning nearly 2,000sqm, the ‘Hafawa Lounge’ offers seating for approximately 370 guests. Exclusively available to Riyadh Air’s Business Elite and Business Class travellers, the lounge provides a diverse array of zones tailored to individual needs and preferences. Guests can choose from areas designed for rest and relaxation, vibrant social spaces, fine dining or casual eating, immersive digital experiences, or private and family rooms. The lounge is crafted to cater to every premium guest’s requirement before their flight.
Designed by the global studio Yabu Pushelberg, the ‘Hafawa lounge’ showcases a refined material palette. Limestone, oak wood, bronze detailing, and textured plaster elements combine to create a serene and tactile environment, drawing inspiration from the natural landscapes of Saudi Arabia.
Within the lounge, Riyadh Air guests are invited to indulge in a comprehensive range of dining and relaxation options. At The Café, travellers can savor freshly brewed coffee prepared by expert baristas, accompanied by a selection of artisanal pastries and light bites from the in-house bakery. For a more communal experience, the ‘Buffet and Social Dining’ area provides ample seating and a convivial atmosphere. The ‘Social Lounge’ serves as a tranquil retreat for relaxed conversation. The ‘Beverage Corner’ crafts premium non-alcoholic refreshments, while the ‘Immersive Room’ brings digital experiences to life, reflecting Riyadh Air’s digital-first ethos. Families can utilise private ‘Family Rooms’ and ‘Private Rooms’ offer a peaceful sanctuary. ‘Executive Dining’ provides a refined à la carte experience, with both private dining and Executive Dining areas overlooking a serene garden, creating a calming, nature-inspired setting.
Innovation is seamlessly integrated throughout the customer journey. From barrier-free access and intuitive digital wayfinding to interactive engagement touchpoints, the lounge leverages cutting-edge technology to significantly enhance the guest experience, all while preserving a sense of human warmth. These advancements powerfully underscore Riyadh Air’s position as a forward-thinking, digital-first airline, firmly committed to shaping the future of global travel.
