Summary:
- Virgin Atlantic unveils redesigned Clubhouse at London Heathrow Airport, enhancing Upper Class passenger experience with new premium spaces and amenities.
- New wellness proposition includes Somadomes and Secret Spa partnership, reflecting growing focus on passenger wellbeing and pre-flight personalisation.
- Refurbishment blends design, functionality and digital-ready workspaces to support evolving traveller needs and operational efficiency in premium lounges.
Virgin Atlantic has unveiled its refreshed Clubhouse at London Heathrow, following the first phase of a redesign and refurbishment. Enhancing the experience on the ground for Upper Class customers the new space offers a new cinema area, work pods, a new Royal Box VIP area and a refreshed Gallery space bringing together elevated comfort, modern style and a sense of calm.
For travellers seeking a moment of wellbeing, two luxurious new pop-up wellness experiences have arrived in the Clubhouse. Three self-guided Somadomes offer immersive meditation designed to calm and reset, while a new partnership with Secret Spa introduces a curated menu of treatments. Together, they create an opportunity to relax, refresh and feel ready to fly.
“The Clubhouse is an iconic part of the Virgin Atlantic experience, and we’re proud to be unveiling a bold new chapter at Heathrow,” said Virgin Atlantic Chief Customer Officer Juha Jaervinen. “This investment reflects our commitment to continually innovating for our customers, combining wellbeing, entertainment and distinctive design in a way only Virgin Atlantic can. From our Royal Box to our new wellness partnerships, we’ve reimagined the pre-flight experience to deliver something truly memorable. And this is just the beginning – with even more exciting plans to come, including new ways for guests to make the most of plane spotting while soaking up the London sunshine from our roof terrace.”
Designed to be ‘the best seats in the house’, the Royal Box delivers a bold, theatrical take on the VIP experience, first launched in Virgin Atlantic’s new Los Angeles Clubhouse. It immerses guests in the world of Virgin Atlantic, blending nods to pop and cultural royalty with the airline’s own heritage. This invitation-only space offers a private retreat away from the wider lounge, complete with uninterrupted runway views. At its centre, the ‘Cabinet of Curiosities’ takes the spotlight – a bespoke table built for discovery, surprise and delight. From indulgent sweet treats to celebratory champagne moments, there is an evolving offering with always something new to uncover.
Virgin Atlantic has also introduced two dedicated Work Pod studios. Styled as a tribute to Virgin Records – The Townhouse, its first London studio, and The Manor, its pioneering experimental recording studio – each space features studio-inspired artwork, integrated power, a stylish desk setup and ‘on air’ signs that light up when the space is in use.
The most sought-after space in the Clubhouse – the Gallery – has been reimagined to enhance its panoramic runway views. Designed to maximise space, it allows more travellers to enjoy one of the Clubhouse’s most popular settings, with a range of seating suited to business travellers, groups and couples. Inspired by the rhythm and character of London, the space features subtle references to the city’s transport heritage, alongside signature Virgin Atlantic touches – from warm brass tailfin accents to pops of red and details inspired by the Vivienne Westwood uniform. The Gallery lives up to its name, showcasing a curated collation of commissioned artworks by UK and London-based artists. Custom lighting, handcrafted in the UK and inspired by Virgin Atlantic’s iconic livery red, is designed to add warmth and atmosphere, complemented by integrated planting and acoustic treatments to enhance comfort. Seamlessly integrated power and discreet baggage storage aim to ensure the space is practical.
A firm favourite in the Clubhouse, the Cinema has been reimagined as a warm, contemporary and intimate screening space, inspired by London’s members’ clubs and Soho’s private screening rooms. Designed as a place to switch off and unwind, it offers a more immersive, studio-like environment. Uplifted lighting frames the screens, while acoustic wall panels enhance sound quality. Enhanced seating includes integrated charging points, TV access and Bluetooth headphones.
Two new pop-up wellness experiences have arrived in the Clubhouse, designed to gather customer insight and feedback as Virgin Atlantic shapes its future wellbeing proposition. Until 31 May 2026, guests can experience a complimentary session in one of three Somadomes, described as the world’s first immersive wellness dome. The self-guided light therapy and meditation domes are said to deliver calm, focus and mental reset in just 20 minutes. Each private cocoon combines colour and light therapy, sound healing, binaural beats and guided meditation. Virgin Atlantic has also partnered with Secret Spa to bring expert, on-demand wellbeing to the Clubhouse with an elevated menu of express massages, glow-boosting facials, manicures and express treatments until 30 April.
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