
FTE Ancillary & Retailing
10-12 June 2025 The Dublin RDS
The world’s definitive revenue focused air transport show






Optimising commercial performance has never been more important, and the APEX FTE Ancillary & Retailing event brings together under one roof executives representing every type of industry stakeholder globally.
APEX FTE Ancillary & Retailing, co-located with APEX FTE EMEA, is a very sizeable gathering with a unique, boutique atmosphere. We focus on creating a high-quality senior-level gathering in a more intimate environment, which enables attendees to connect and network one-to-one, share ideas and learnings with one another, and engage on a more personal level. This year’s event theme of ‘Innovate to Elevate’ is perfectly tailored to help you plan for the future by immersing yourself in meaningful discussions with industry peers on the most pertinent topics.
We are supported by an Advisory Board of industry commercial leaders and in 2025 we are, once again, working with long-time friend to FTE Eric Leopold as our Content Director, who offers a unique perspective on the evolution of airline retailing, thanks to his many years of experience in the sector.
📢 Agenda Now Live
The full conference agendas for APEX FTE EMEA and Ancillary & Retailing are now available. Dive into a packed programme of cutting-edge sessions, exclusive presentations, pioneering case studies, and innovation pitches.
Stay tuned—more exciting updates are on the way!
Conference highlights include:

Ryanair Keynote Session
Ryanair will deliver an exclusive deep dive keynote session, sharing its latest strategies and innovations across airport operations, inflight services, digital platforms, and commercial growth. With exclusive contributions from John Hurley, Chief Technology Officer; Tom Kelly, Director – Ground Operations; Sinead Quinn, Director of Inflight; and Greg O’Gorman, Director of Ancillary Revenue, this powerhouse session promises to offer unmissable insight into how Ryanair is redefining the future of travel – and what it expects from its partners to support its continued success.
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Booking.com Special Presentation on Technology & AI
Austin Sheppard, Vice President Engineering of Booking.com’s Trips business unit, will deliver a special presentation titled “How Booking.com is successfully tapping into the power of technology, including AI”. Austin will share exclusive insights into how one of the world’s leading digital travel companies is leveraging technology and innovation to transform travel in 2025 and beyond and enhance its “everything but the stay” offerings – including flights, rental cars, airport taxis, attractions, and insurance. With a 25-year global career spanning leadership roles at Amazon, StubHub and now Booking.com, Austin brings a unique perspective on the future of travel that will help to inspire airlines, airports and their partners to grasp new commercial and CX opportunities.
View full details >>







Key topics to be addressed in the conference
Discover the strategies transforming commercial innovation in air travel
Transformational Retailing Strategies
The AI Travel Retailing Symposium
Modern Airline Retailing & Offer Management
Enhancing Commercial Performance at Airports
Driving Ancillary Revenue Success
Innovative Airport Strategies for CX Excellence
Leveraging IFEC for New Revenue Streams
Optimising Digital Identity & Payments
Meet the APEX FTE Ancillary and Retailing Advisory Board:
Working with us to ensure our focus, and output, is as strong as can be as we push further into making a seismic difference in the commercial space.
PLAN YOUR PARTICIPATION AT APEX FTE ANCILLARY & RETAILING

Showcase your capabilities to drive revenue growth to the industry
The leading vendors in the fields of retailing, ancillary, loyalty and digital innovation will showcase their latest solutions, products and services created to help airlines, airports and other industry stakeholders profit from the traveller’s end-to-end journey. Present your brand, capabilities and technologies in the exhibition and use the One-to-One Meeting System to connect with the people actively seeking the next generation of ancillary-focused products and services.
Meet new partners & be inspired on digital retailing, ancillary & personalisation best practice
Alongside unrivalled education in our premium conference sessions, attendees will have the opportunity to meet with forward-thinking partners in the exhibition hall, who will display a variety of passenger-focused propositions for airlines, OTAs, airports and other stakeholders. The vendors will showcase their latest digital solutions, which have been created to enhance customer experiences and increase profitability at every stage of the passenger journey.
We believe there are hundreds of deals industry stakeholders could be doing with various companies, many of whom they are yet to even engage with, to enhance their retailing portfolios. Dublin will be the place to meet all of those looking to forge exciting new relationships to create greater revenue opportunities for all.

Exhibit at APEX FTE EMEA, Ancillary & Retailing 2025
FTE brings together the brightest minds in aviation and travel innovation to shape the future of the industry and tackle its biggest challenges.
Our events connect trailblazers, decision-makers, airlines, airports, tech visionaries, and service providers across the global travel ecosystem.
Transform the future with us:
- Showcase your solutions on a global stage and demonstrate how you can revolutionise the passenger experience.
- Collaborate with the industry’s most disruptive innovators and forward-thinking organisations.
- Elevate your brand with curated opportunities to engage with key decision-makers, influencers, and prospective partners.
Why be part of APEX FTE Ancillary & Retailing?
Future Travel Experience APEX Ancillary & Retailing
Future Travel Experience APEX Ancillary & Retailing will be co-located with APEX FTE EMEA.
Date: - June 2025
Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland
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