We are incredibly excited to welcome attendees to the upcoming APEX FTE EMEA and APEX FTE Ancillary & Retailing 2025 conference and exhibition.
Please also find below useful information, to make sure your attendance is as enjoyable, and productive as possible.
I've already registered
You will have been sent an email with a copy of your e-badge. Please print and bring this with you.
I’ve not yet registered
Please use our online registration to secure your place at the event.
Click here to registerCONFERENCE VENUE AND LOCATION
Hall 1, Hall 3 & Merrion Room
RDS (The Royal Dublin Society)
Merrion Road, Ballsbridge
Dublin 4.
D04 AK83
(eircode)Loc8 Code: NN5-95-LB7
What3words: pack.assure.mile
ESSENTIAL TIMINGS
TUESDAY 10 JUNE
16:00-17:00: Registration (Exhibitors & Speakers only)
Exhibition & Conference: None
Members’ Meetings:
10:30-12:30: Amazon Fulfilment Centre Tour (FTE Baggage Innovation Working Group members only)
14:00-16:00: FTE Baggage Innovation Working Group meeting (members only)
14:00-17:00: FTE Digital, Innovation & Startup Hub meeting (Corporate Partners only)
WEDNESDAY 11 JUNE
08:00-18:00: Registration
08:00-09:00: Networking Breakfast: FTE World Ancillary & Retailing Working Group (members only)
08:30-18:45: Exhibition
08:45-17:30: Conferences
THURSDAY 12 JUNE
08:00-16:00: Registration
08:30-16:30: Exhibition
08:45-16:30: Conferences
SOCIAL PROGRAMME
The APEX FTE Dublin Ice Breaker
Date: Tuesday 10 June
Time: 18:00-20:00
Location: BrewDog, Dublin Outpost
Make sure you bring your attendee badge to the social event. If you are unable to pre-print your badge, please collect a wristband from us when arriving at the venue.
Networking Reception & FTE and APEX Awards Ceremony
Date: Wednesday 11 June
Time: 17:30-18:45
Location: Exhibition Floor (RDS)
Featuring the FTE World Ancillary & Retailing Awards - Sponsored by:
Followed by the FTE EMEA Airline/Airport Power List Ceremony and APEX Awards Ceremony.
Summer in Dublin' Travel Massive Meet-up
Date: Wednesday 11 June
Time: 21:00-23:00
Location: Café en Seine, Dublin
Co-hosted by:
FTE EMEA Innovate Awards Ceremony & Farewell Drink
Date: Thursday 12 June
Time: 15:45-16:30
Location: Stage 2, Hall 3 (RDS)
All guests should bring ID with them to the social events as these may be requested by bar staff. The dress code for the social programme is business casual.
EVENT AGENDA
The APEX FTE EMEA and APEX FTE Ancillary & Retailing 2025 conference programme is available via the FTE event app. However, we thought some of our attendees might appreciate having a printed version also.
Click here to view the full agendaDOWNLOAD THE FTE EVENT APP AND ATTENDEE ENGAGEMENT PLATFORM
Sponsored by:
Creating new collaborations to drive industry progress, and business opportunities, is at the heart of Future Travel Experience, and our dedicated event app & attendee engagement platform, powered by AI, is a key tool in our efforts to achieve this.
This platform will enable you to connect with technology companies, suppliers, airports, airlines, and more in advance of the show to ensure you meet the right people during your time in Dublin. The event app also serves as an alternative to traditional paper-based event guides, giving you access to the event agenda, delegate list, exhibitor profiles and useful event information.
New registrants please note: Access to the FTE event app is not automatic, and imports of new registrations are completed every 24-48 hours. We appreciate your patience whilst this process is undertaken.
Please search your inbox (and Junk folder) for:
Email address: events@fte1.futuretravelexperience.com
Email subject: Event App & Attendee Engagement Platform - Plan your visit and start networking today
1. Download from the App Store or Google Play: Search 'Future Travel Experience'

2. Scan this QR Code:

3. Use this URL: https://page.swapcard.com/app/future-travel-experience/
Log in with the email address used to register and create a password. If starting in the app, tap ‘send magic link’ to log in and proceed.
Arranged meetings will take place on exhibitor booths or in the One-to-One Meeting Area on the exhibition floor - sponsored by:
ANY QUESTIONS?
Please visit our registration desk at the RDS for immediate assistance (see above location and opening times).
If you’ve not yet arrived in Dublin, feel free to contact us here: https://www.futuretravelexperience.com/contact/
As the FTE team will be onsite in Dublin and busy running the event, you may experience a slight delay in receiving a response, but a member of the FTE events team will revert back as soon as possible.

FTE Ancillary & Retailing
10-12 June 2025 The Dublin RDS
The world’s definitive revenue focused air transport show






Optimising commercial performance has never been more important, and the APEX FTE Ancillary & Retailing event brings together under one roof executives representing every type of industry stakeholder globally.
APEX FTE Ancillary & Retailing, co-located with APEX FTE EMEA, is a very sizeable gathering with a unique, boutique atmosphere. We focus on creating a high-quality senior-level gathering in a more intimate environment, which enables attendees to connect and network one-to-one, share ideas and learnings with one another, and engage on a more personal level. This year’s event theme of ‘Innovate to Elevate’ is perfectly tailored to help you plan for the future by immersing yourself in meaningful discussions with industry peers on the most pertinent topics.
We are supported by an Advisory Board of industry commercial leaders and in 2025 we are, once again, working with long-time friend to FTE Eric Leopold as our Content Director, who offers a unique perspective on the evolution of airline retailing, thanks to his many years of experience in the sector.
📢 Agenda Now Live
The full conference agendas for APEX FTE EMEA and Ancillary & Retailing are now available. Dive into a packed programme of cutting-edge sessions, exclusive presentations, pioneering case studies, and innovation pitches.
Stay tuned—more exciting updates are on the way!
Conference highlights include:

Ryanair Keynote Session
Ryanair will deliver an exclusive deep dive keynote session, sharing its latest strategies and innovations across airport operations, inflight services, digital platforms, and commercial growth. With exclusive contributions from John Hurley, Chief Technology Officer; Tom Kelly, Director – Ground Operations; Sinead Quinn, Director of Inflight; and Greg O’Gorman, Director of Ancillary Revenue, this powerhouse session promises to offer unmissable insight into how Ryanair is redefining the future of travel – and what it expects from its partners to support its continued success.
View full details >>
Booking.com Special Presentation on Technology & AI
Austin Sheppard, Vice President Engineering of Booking.com’s Trips business unit, will deliver a special presentation titled “How Booking.com is successfully tapping into the power of technology, including AI”. Austin will share exclusive insights into how one of the world’s leading digital travel companies is leveraging technology and innovation to transform travel in 2025 and beyond and enhance its “everything but the stay” offerings – including flights, rental cars, airport taxis, attractions, and insurance. With a 25-year global career spanning leadership roles at Amazon, StubHub and now Booking.com, Austin brings a unique perspective on the future of travel that will help to inspire airlines, airports and their partners to grasp new commercial and CX opportunities.
View full details >>
Exclusive Ted Christie keynote confirmed: An industry first in a time of transformation
We are delighted to announce an exclusive keynote by Ted Christie, former President and CEO of Spirit Airlines. For the last half-decade, Christie led America’s seventh largest airline and the largest ultra low-cost carrier of its kind globally. Spirit defined the sweet spot between low-cost efficiency and elevated experience, with Big Front Seats offering comfort comparable to U.S. first class and European business class with GoComfy-style blocked middle seats. Christie will share bold insights on guest empowerment, emotional loyalty, and ancillary commercial reinvention, followed by a fireside conversation and open audience Q&A with APEX FTE Group CEO Dr. Joe Leader.
View full details >>







Key topics to be addressed in the conference
Discover the strategies transforming commercial innovation in air travel
Transformational Retailing Strategies
The AI Travel Retailing Symposium
Modern Airline Retailing & Offer Management
Enhancing Commercial Performance at Airports
Driving Ancillary Revenue Success
Innovative Airport Strategies for CX Excellence
Leveraging IFEC for New Revenue Streams
Optimising Digital Identity & Payments
Meet the APEX FTE Ancillary and Retailing Advisory Board:
Working with us to ensure our focus, and output, is as strong as can be as we push further into making a seismic difference in the commercial space.
PLAN YOUR PARTICIPATION AT APEX FTE ANCILLARY & RETAILING

Showcase your capabilities to drive revenue growth to the industry
The leading vendors in the fields of retailing, ancillary, loyalty and digital innovation will showcase their latest solutions, products and services created to help airlines, airports and other industry stakeholders profit from the traveller’s end-to-end journey. Present your brand, capabilities and technologies in the exhibition and use the One-to-One Meeting System to connect with the people actively seeking the next generation of ancillary-focused products and services.
Meet new partners & be inspired on digital retailing, ancillary & personalisation best practice
Alongside unrivalled education in our premium conference sessions, attendees will have the opportunity to meet with forward-thinking partners in the exhibition hall, who will display a variety of passenger-focused propositions for airlines, OTAs, airports and other stakeholders. The vendors will showcase their latest digital solutions, which have been created to enhance customer experiences and increase profitability at every stage of the passenger journey.
We believe there are hundreds of deals industry stakeholders could be doing with various companies, many of whom they are yet to even engage with, to enhance their retailing portfolios. Dublin will be the place to meet all of those looking to forge exciting new relationships to create greater revenue opportunities for all.

Exhibit at APEX FTE EMEA, Ancillary & Retailing 2025
FTE brings together the brightest minds in aviation and travel innovation to shape the future of the industry and tackle its biggest challenges.
Our events connect trailblazers, decision-makers, airlines, airports, tech visionaries, and service providers across the global travel ecosystem.
Transform the future with us:
- Showcase your solutions on a global stage and demonstrate how you can revolutionise the passenger experience.
- Collaborate with the industry’s most disruptive innovators and forward-thinking organisations.
- Elevate your brand with curated opportunities to engage with key decision-makers, influencers, and prospective partners.
Why be part of APEX FTE Ancillary & Retailing?
Future Travel Experience APEX Ancillary & Retailing
Future Travel Experience APEX Ancillary & Retailing will be co-located with APEX FTE EMEA.
Date: - June 2025
Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland
Get the latest FTE Ancillary news & updates sent to your inbox