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FTE APEX Business Model Transformation Think Tank – Submission Form

The key recommendations from the FTE APEX Business Model Transformation Think Tank – our most ambitious Think Tank to date – were unveiled during FTE APEX Virtual Expo last December. Now we have launched an industry-wide crowdsourcing effort to invite the brightest minds to put forward their ideas to help us make the Think Tank recommendations a reality.

The Think Tank explored and identified how airlines, airports and their partners can embrace new approaches and collaborate more closely to solve long-running industry challenges and frustrations that have been exacerbated by the COVID-19 crisis. Reducing cost bases, improving processes, and creating new revenue-generating opportunities throughout the end-to-end air travel experience were among the core areas of focus.

The Think Tank team, consisting of a selection of industry experts, considered what airports, airlines and their partners can do differently going forward to help drive a faster and stronger recovery for all. Together they shared a vision for redefining two key areas of the travel experience: the way passengers purchase and consume food & beverage (F&B) and providing passengers with a reliable and seamless end-to-end baggage experience. We now invite industry stakeholders from around the world to get involved and come forward with suggestions on how to support these initiatives and drive the industry’s business transformation forward. Submit your suggestions today to be a part of this ground-breaking project, which will be presented at FTE APEX Virtual Expo 2021, 25-26 May. A selection of entrants will be invited to join our next Think Tank conference call to share their ideas with the Think Tank team and play an important role in bringing this project to life.



Please use the below form to submit your ideas in response to one of the following two Problem Statements:

Problem Statement 1: Redefining the baggage experience
How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?

Problem Statement 2: Redefining the F&B experience
How can the air transport industry transform the food & beverage (F&B) experience by embracing end-to-end connectivity and creative new partnerships to improve F&B options for passengers, optimise efficiency, increase revenues and/or reduce wastage?

Thank you to everyone who joined us at FTE APEX Virtual Expo 2021.

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Industry messages of support

The team at FTE APEX, staying true to their beliefs of bringing the aviation industry together at scale, connecting the ecosystem with smart, exciting and creative methods of engagement, have not stood still. I believe they are creating a truly unique opportunity for suppliers, airlines, airports, solution providers, product developers and manufacturers, by embracing and adapting key technology developments, which will spur new thinking and many more creative approaches to how we can all experience products and services in our new contactless world. So come on, join the new world of distanced, but connected, engaging experiences through the FTE APEX Virtual Expo.

Javed Malik, Group Chief Operations Officer, AirAsia

“This industry needs a major virtual trade show this year while it cannot meet in person and FTE is exactly the right organisation to be delivering it this December. I look forward to being involved, and to all the engagement and announcements I know that FTE APEX Virtual Expo will generate.”

Clyde Hutchinson, Partner, Journey Partners & Founder, Viva Air Labs

“The recent FTE APEX virtual events have been extremely helpful for the airline ecosystems to share information, to cope with the Corona situation, and to prepare for the new normal. Taking that premise to the next level with the FTE APEX Virtual Expo is exciting indeed and the Japan Airlines team look forward to being involved”.

Akira Mitsumasu, Vice President - Global Marketing, Japan Airlines

“More than ever at a time like this, the industry needs to come together to collaborate and find ways of working that can facilitate new revenue streams and efficiencies. I strongly encouraged the FTE Team to pursue its virtual strategy because very few air transport stakeholders can travel to conventions this year, but we still need to engage. I think FTE APEX Virtual Expo will draw a huge crowd and become one of the most important initiatives in FTE’s 15-year existence.”

Satyaki Raghunath, Chief Strategy and Development Officer, Bengaluru International Airport

FrontM participated in the recent FTE APEX Ancillary Virtual Event. Throughout the whole lifecycle – before, during and after the event – the FTE team were professional, friendly and focused on helping our participation be as successful as possible. Since our pitch slot, we have had great conversations with a number of prospects and other attendees, which we wouldn’t necessarily have been able to have without FTE. Highly recommended!

Ian Carruthers, Vice President, FrontM

FTE and APEX did a great job delivering timely content to a broad global audience through their recent webinars, in one of which I was proud to participate. I am really looking forward to the FTE APEX Virtual Expo this December. Given the current situation with the pandemic, this is a creative way to offer all industry stakeholders the chance to come together to talk, to listen, to learn and to engage in ways that will advance our common causes.

Christina A. Cassotis, CEO, Allegheny County Airport Authority

“The FTE APEX team have done a brilliant job with their virtual pivot, and I really enjoyed being part of their recent Ancillary webinar. The FTE APEX Virtual Expo looks like a great logical next step, and I am sure it will deliver a lot of value to all involved.”

Andrew Middleton, Commercial Director, easyJet

“We are in a new normal everywhere. SEA will be sharing new ideas and approaches to help overcome the challenges created by COVID-19 at the FTE APEX Virtual Expo. We will be looking forward to hearing others share their experiences, and learn from each other. “

Dave Wilson, Director, Airport Innovation, Port of Seattle

We are incredibly excited to host this truly dynamic and global virtual event, and we are looking forward to offering much more than straightforward webinars, which have become commonplace in recent months. The industry wants more than that now and FTE APEX Virtual Expo will provide the sector with a large-scale digital trade show that will creatively offer real engagement, networking and business development opportunities for everyone involved.

Daniel Coleman, Founder & CEO, Future Travel Experience

FTE APEX Virtual Expo will act as a beacon for our industry’s recovery and bring global stakeholders together en masse to inspire one another. Our stakeholders want to connect and engage to share ideas, propositions, visions and learnings. This announcement also marks another important milestone in the integration efforts between APEX and FTE. Our ambition is to deliver a unified approach and increase the value the association provides to the entire air transport industry, both in the air and on the ground.

Dr. Joe Leader, CEO, APEX/IFSA
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FTE APEX VIRTUAL EXPO 2021

Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX) will jointly host the industry trade show with the widest global attendance in 2021, FTE APEX Virtual Expo. Through a diverse exhibition showcasing the industry’s most forward thinking vendors and all-encompassing conference sessions, Virtual Expo will deliver a wealth of networking opportunities and inspiration across the most pertinent topics – from transforming the travel experience through digital health passports and automation at the airport, through to enhancing the onboard experience through inflight entertainment and connectivity, interiors, service and catering, hospitality and retail.

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