FTE APEX Virtual Expo 2021 25-26 May 2021

On-Demand Speaker Zone

In the Netflix era, when someone joins a virtual event they shouldn’t have to wait until a specific time to see the content they are really interested in. When you log in to the Virtual Expo event you will be presented with a wealth of content options there and then. In addition to the Live Auditorium, our OnDemand Speaker Zone will deliver high-level content with an array of pre-recorded contributions specially prepared for the show, allowing the speakers to dive deeper on key topics and case studies.

FTE APEX VIRTUAL EXPO conference image
FTE APEX VIRTUAL EXPO conference image
FTE APEX VIRTUAL EXPO conference image
FTE APEX VIRTUAL EXPO conference image
FTE APEX VIRTUAL EXPO conference image

The Agenda

Our 2021 OnDemand Speaker Zone agenda is currently under development, but to give you a sense of the quality and focus of our sessions please find below our 2020 line-up.

Agenda filter

Wednesday 9th December 2020 - Day 1

Wednesday 9th December 06:10 - 06:12 GMT

Airline & Airport Innovation Case Studies

The New SLC – Rebuilding for the future

Bill Wyatt

Executive Director of Airports

Salt Lake City Corporation

Product launches and the pandemic: How Alaska Airlines pivoted the day of travel guest experience with unique products that continued to delight flyers and support employees

Amber Simonsen

Director, Guest Product Delivery

Alaska Airlines

Biometric Path: Emirates & Vision-Box partnership at the service of Touchless Experiences

Jeff Lennon

Head of Strategic Sales & Global Partnerships


Rami El Samra

Snr Manager Service Development and Business Solutions


Osama Nawayseh

Senior Account Manager Middle East


Schiphol: Connecting your world through contactless solutions (filmed onsite at AMS)

Annette van Loenen

Senior Officer Crisis & Continuity Management

Royal Schiphol Group

Marjan Rijs

Process Owner Passenger

Royal Schiphol Group

Jeanine Aarts-Draijer

Senior Process Developer

Royal Schiphol Group

From COVID-19 dogs to UVC light technology – inside Finavia’s innovative approach to tackling the COVID-19 pandemic

Katja Siberg

SVP Marketing, Corporate Communications & Customer Experience


How does the Hawaii Department of Transportation provide a safer, more hygienic travel experience during the COVID-19 pandemic?

Bill Carleton

Sr. Program Manager, Aviation

NEC Corporation of America

How new data indicators better help airlines to navigate through the COVID-19 crisis

Tran Dieu Ly

Research & Market Intelligence Analyst

Lufthansa Innovation Hub

How YVR has continued to embrace innovation amidst the global coronavirus crisis

Lynette DuJohn

VP Innovation & Chief Technology Officer

Vancouver Airport Authority

Physical distancing in airport terminals

Flurin Hänseler

VP Analytics & People Flow


Restoring passenger confidence and the contactless passenger journey

Robert Sapitowicz

Director of Marketing

Collins Aerospace

COVID-19 and Travel Retail: Heathrow’s response to the pandemic, changes to the passenger experience, and a look at what the future may hold

Fraser Brown

Retail Director


How JetBlue Technology Ventures has adapted its priorities and the way it works with startups, scaleups and other industry stakeholders in response to the ongoing COVID-19 crisis

Amy Burr

Managing Director, Operations & Partnerships

JetBlue Technology Ventures

Why build airport solutions? Lessons learned by MAGO from creating a new, end-to-end digitally enabled experience in a highly complex marketplace

Richard Hill

Business Development & Partnerships Director

MAGO (a division of Manchester Airports Group)

Wednesday 9th December 06:25 - 06:26 GMT

Inflight Entertainment & Connectivity

Flightplan – Hosted by Inmarsat Aviation & APEX

The Global Passenger Confidence Tracker

Niels Steenstrup

SVP Inflight Business & Americas Market Capture

Inmarsat Aviation

Joanna Bailey



Spafax explains how its digital transformation is catering to airlines’ evolving needs

In this interview, director of APEX Media Maryann Simson is joined by Spafax’s CEO, Niall McBain; SVP Global Content, Henry Gummer; and SVP Technology Paul Colley, to discuss how the company is embracing the acceleration of change afforded by COVID-19.

Maryann Simson


APEX Media

Niall McBain



Henry Gummer

SVP Global Content


Paul Colley

SVP Technology


Industry transformation demands a new model

Per Norén


Global Eagle

Open platform hardware and software for the cabin

Andy Mason

EVP Global Avionics


Disrupting IFE Supply Chain

André Valera

Director of Business Development

Touch Inflight Solutions

Jetset AI – Qloo and West Entertainment’s market leading solution delivering intelligent programming, creating new revenue opportunities and driving personalisation

James Alger


Qloo Inc

Intelsat’s Frederik van Essen on its Gogo acquisition and the roadmap to improved connectivity

Frederik van Essen

Vice President Aero


Solving old IFE challenges in new ways

David Pook

VP Marketing & Sales Support


Bringing inflight connectivity up to speed

Ben Griffin

Vice President – Mobility


QEST GmbH – Leading supplier of powerful airborne antenna systems

Michael Stobinski

Chief Commerical Officer


Wednesday 9th December 06:35 - 06:38 GMT

APEX Tech: An introduction to the APEX Technology Committee

APEX Tech Session


Michael Childers

chair, APEX Technology Committee, member of the APEX Board of Directors, and Chief Consultant, Content and Media Strategy

Lufthansa Systems

For three decades, the APEX Technology Committee has taken responsibility for identification, education, and codification of technologies impacting the passenger experience, with a particular body of work relating to content management and delivery.

In recent years, the APEX Technology Committee has established working relationships and/or formal liaison relationships with various entities including the Consumer Technology Association (CTA), the Society of Motion Picture and Television Engineers (SMPTE), MovieLabs (the research and development arm of the major motion picture studios), HDR10+, LLC, UHD Alliance, the Seamless Broadband Alliance, and others.

This report will identify the currently active Working Groups dealing with topics like High Dynamic Range (HDR) content delivery, access to Interoperable Master Format (IMF) mezzanines, moving inflight advertising into a digital ecosystem, deploying programmatic buying/selling of ads, adopting uniform language metadata descriptors, adopting Ad-ID and EIDR descriptors, and deploying new connectivity measurement. The active Working Groups will then offer separate individual reports.

Wednesday 9th December 06:40 - 06:42 GMT

APEX Tech: Measuring inflight connectivity from a passenger perspective

APEX Tech Session

With the steady growth in demand for inflight connectivity and entertainment, airlines have difficulty in rating a vendor’s IFEC service provision and comparing one vendor’s service to another. This is predominantly caused by the lack of common metrics across the industry. The Connectivity Working Group (CWG) has addressed this challenge and has released a specification and guidance document that provides recommendations for measuring the passenger Quality of Experience (QoE) and bridging QoE to the Quality of Service (QoS) criteria for inflight connectivity and entertainment. These three sessions will address the background and recommendations of the CWG document:

Connectivity Session 1 – Introduction and overview of the Connectivity Working Group activities and findings

Stephan Schulte

Senior Manager Fleet Procurement, Commercial Fleet Management


Rebecca Wetzel

Director of Marketing


Mary Rogozinski

Industry Consultant


Connectivity Session 2 – A look at the IFEC pre-connection experience

Laura Leonardis

Product Manager


Connectivity Session 3 – A review of guidelines for monitoring and measuring the passenger experience once the passenger has connected to the inflight Wi-Fi service and how this information can be compared to the IFEC service provider’s measurements of Quality of Service (QoS)

Peter Sevcik



Wednesday 9th December 06:50 - 06:55 GMT

APEX Tech: A report on the activities of ARINC

APEX Tech Session


Peter Lemme

Blogger and Consultant


Aeronautical Radio, Incorporated (ARINC), established in 1929, was for many decades owned jointly by several airlines and other aviation-related companies. One of its founding purposes was to coordinate the development of “form, fit and function” standards (aka ARINC “Characteristics”) for avionics related systems and components. ARINC standards development is managed by the Airlines Electronic Engineering Committee (AEEC) organisation within ARINC.

Most IFE and Connectivity (IFEC) systems and components, including satellite-based connectivity systems, are designed and built to comply with ARINC standards.

In this session, airlines and staff that are contemplating adding passenger connectivity to their fleets, will learn about the various ARINC (AEEC) Characteristics (AKA “Standards”) that are used by connectivity suppliers on which to base their systems design. As satellite connectivity systems have evolved, new standards have been created in an effort to standardise systems aircraft installations, inter-system interfaces, and data protocols.

Airlines that are contemplating upgrading their existing systems will learn the current state of the ARINC standards, which standards are approaching the depreciation stage of life cycle, and which Characteristics are on the horizon.

In addition, in this session, an overview of interchangeability will be presented, focusing on antenna mounting and LRU size and basic interfaces.

Some of the connectivity-related ARINC Standards that will be looked at are:

  • ARINC 741, the standard for a first-generation L-band satellite
  • ARINC 761, the standard for a second-generation L-band satellite
  • ARINC 781, the standard for a third-generation L-band satellite
  • ARINC 791, the standard for Ka- and Ku-band satellite
  • ARINC 792, the standard for a second-generation Ku-band and Ka-band satellite, and
  • ARINC standards in development or on the horizon.


Wednesday 9th December 07:00 - 07:10 GMT

APEX Tech: The new APEX Specification for High Dynamic Range (HDR) content

APEX Tech Session


Philip Watson

Chief Systems Engineer

Panasonic Avionics

Juraj Siska

Founder & CEO

IdeaNova Technologies, Inc.

Andy Rosen

Media Consultant

Sequence Key

Michael Stattman



In 2017, following two years of work by the Encoding and Encryption Technologies Working Group (EETWG), the APEX Technology Committee released APEX 0415, a content delivery specification that codifies the Common Media Application Format (CMAF) as the basis for encoding and encryption in the IFE content delivery supply chain.

The most important thing that APEX 0415 accomplished was to bring inflight entertainment into compliance with, and make it a part of, the broader content delivery ecosystem of the media and entertainment industry.

APEX 0415 was subsequently updated to address the increased security requirements of content providers as to High Definition (HD) content under 0415 Part 2. 0415 Part 3 addresses the encoding and encryption requirements of High Dynamic Range (HDR) content. HDR reproduces a greater range of luminosity and colours – blacker blacks, whiter whites, greater contrast, and millions of more colours. It is important in IFE because, unlike HD, HDR is discernible on small screens as well as large screens.

There will be four 10 to 15-minute sessions by Philip Watson, Panasonic Avionics; Juraj Siska, Ideanova; and Andy Rosen, Sequence Key:

HDR Session 1: An Overview of APEX0415v3, the High Dynamic Range (HDR) Update – Includes the requirement for HDR10, and the preference for HDR10+ or DolbyVision; the addition of an HDR10 1080p profile (8.5Mbps); an updated 4K HDR profile default from 20 to 18Mbps; the addition of a Section 9, Playback Device Requirements, with HDR details (Filmmaker Mode, Luminance, Color Gamut); the addition of Section 10.7. HDR Best Practices.

HDR Session 2: An Introduction to HDR – What is it?  Includes a description of HDR luminance – blacker blacks, whiter whites; one billion colours instead of 16 million; and more colours possible on the IFE display. Why should airlines and IFE companies be looking into employing HDR technology? What are some of the main benefits when compared to HD or even 4K video streams? What is the impact for operators supporting built in screens and passenger owned devices?

HDR Session 3: A comparison of HDR HD vs SDR 4K – Which provides the better display?

HDR Session 4: A Technical Overview of HDR and the New Specification – Includes an overview of metadata, HDR on PEDs, and the market share of DV and HDR10.

Viewers of these presentations will learn what HDR is all about and its importance in IFE in the future.

Wednesday 9th December 07:10 - 07:20 GMT

APEX Tech: How can IFE become a part of the digital, global, advertising ecosystem?

APEX Tech Session


Andy Rosen

Media Consultant

Sequence Key

A 15-minute overview of the work of the APEX Advertising Delivery Working Group (ADWG) by its chair, Andy Rosen.

The world of advertising has changed significantly as print publishing and network television have declined, and been replaced by digital platforms like the Internet. Major global advertisers are looking to replace lost print and broadcast advertising by advertising in the Digital-Out-of-Home (DOOH) and Digital Place-based Advertising (DPA) sectors. For inflight advertising to have a place in these new advertising markets, it is necessary that inflight advertising become a part of the emerging digital, global, cross-platform advertising ecosystem.

Consultant Andy Rosen has assembled a remarkable group of SMEs from the advertising industry to participate in his Working Group alongside experts from within our industry in the creation of an advertising delivery programme for inflight.

These efforts include the identification of the necessary technologies – the VAST template, the idioms of the i.a.b. Technology Lab, the open binding of SMPTE OBID, the use of Ad-ID and EIDR, and a reporting protection scheme that guarantees advertising agencies that reported impressions are real and qualify for the highest CPMs.

The majority of digital advertising is now sold via programmatic platforms – computer-to-computer buying – with supply-side (SSP) and demand-side (DSP) software. IFEC systems will require advertising placement and advertising decision servers.

The ultimate objective is to enable airlines to sell more of their advertising space, to target ads to specific passengers, and to increase advertising revenues.

Wednesday 9th December 07:20 - 07:30 GMT

APEX Tech: Language Metadata Tables (LMT)

APEX Tech Session


Yonah Levensen

Manager of Media Strategy and Taxonomy Governance,

WarnerMedia, and chair of the LMT Committee sponsored by MESA and SMPTE

Andy Beer

VP Technical Engineering

Spafax, and member of the APEX Technical Committee

IFE is a multi-language business, serving a global audience. In some cases, IFE content uses audio and subtitle language created for theatrical release, and in other cases, audio languages and subtitles are created especially for IFE. As the number of languages have increased, the current lack of uniform language descriptors is creating numerous and expensive errors. Delivery of the wrong language from post-production is the most common QC error that occurs today in the content delivery supply chain.

IFE is not the only market with these problems. Premium television providers looking at a global audience have faced the same issues with an even larger volume of languages and the need for localisation of these languages to an even more granular level than for IFE.

The Language Metadata Table (LMT) is a standard created to provide a unified source for language codes for use throughout the media and entertainment industries – including IFE. LMT’s Working Group mission is:

  • To create a standardised table of language codes for implementation by entertainment and other industries using IETF BCP 47.
  • To facilitate efficient and consistent LMT usage through best practices.

In May 2019, the APEX Technology Committee reached agreement with the LMT Working Group that APEX could use LMT for its content Delivery Supply Chain. Representatives from APEX, including Andy Beer of The Hub, and Technology Committee chair Michael Childers, have participated in the activities of the LMT Working Group.

In this session, the chair of the LMT Working Group introduces the IFE community to these new Language Metadata Tables and their potential implementation in IFE.

Wednesday 9th December 07:30 - 07:40 GMT

APEX Tech: The emerging Direct-to-Consumer (D2C) market and its impact on IFE

APEX Tech Session
Michael Childers

chair, APEX Technology Committee, member of the APEX Board of Directors, and Chief Consultant, Content and Media Strategy

Lufthansa Systems

The motion picture distribution business has undergone a number of paradigm changes since its inception, all involving technology as well as business and distribution models. The first was the change from nickelodeons to theatres, resulting in the “Golden Age” of cinema; the next major change was the emergence of network television in the U.S. in 1948, followed by the closure of 19,000 theatres and the demise of the “B” movie; then in the 1970s Betamax brought on-demand viewing into the home.

The “fourth paradigm” of motion picture distribution is occurring currently – the emergence of the Direct-to-Consumer (D2C) market and the narrowing of theatrical exhibition. These things are resulting in a reprioritisation at the major studios that at least one says will prioritise the distribution of content for streaming and result in “distribution-agnostic” content creation.

At least one major studio has moved IFE and nontheatrical out of the theatrical department and into D2C, and two others have begun to integrate IFE into other business divisions, with some current IFE executives leaving those companies.

These changes will potentially change the business culture of IFE, as well as the content delivery supply chain. If D2C is built on an Internet delivery model, what changes will we see in IFE? If D2C is built on a subscription model, what changes will we see?

Is the future of IFE a clash between cached content and content delivered by connectivity, or will it be a migration path? What is the future of curated content in IFE? How will these changes impact the value proposition of CSPs, post-production facilities, etc.?

Wednesday 9th December 07:50 - 08:00 GMT

Trends, Data & Analysis

State of the Aircraft Interiors and IFC market

Kai-Chin Shih

Head of Interiors Research

CAPA – Centre for Aviation


  • What has happened in the interiors industry during COVID?
  • Contactless trends already taking place pre-COVID
  • W-IFE global penetration rates
  • IFC global landscape

How new data indicators better help airlines to navigate through the COVID-19 crisis

Tran Dieu Ly

Research & Market Intelligence Analyst

Lufthansa Innovation Hub

Effectively applying artificial intelligence (AI) and data in airlines

Shawn Xuewu Wang

Member of Data Science 50 of China


Innovation and startup engagement in the COVID-19 era

Clyde Hutchinson


Journey Partners

The antifragile brand – How aviation can fly to a stronger post-crisis future

Shashank Nigam

Founder & CEO


Travel Presenting During a Pandemic: An Interview with The Travel Show’s Rajan Datar

Chris Davies

EVP Marketing & Distribution

BBC World News

Rajan Datar


The Travel Show

Wednesday 9th December 08:10 - 08:20 GMT

Startups & Future Inspiration (ft. Trailblazer Showcase and AVIATIONvsCOVID19)

How JetBlue Technology Ventures has adapted its priorities and the way it works with startups, scaleups and other industry stakeholders in response to the ongoing COVID-19 crisis

Amy Burr

Managing Director, Operations & Partnerships

JetBlue Technology Ventures

Innovation and startup engagement in the COVID-19 era

Clyde Hutchinson


Journey Partners

FTE APEX Trailblazer Showcase – presentations from the five winners

AVIATIONvsCOVID19 virtual innovation challenge – presentations from the three winners

1. An introduction to AVIATIONvsCOVID19

2. Team COVIDbusters with “smart.ie”

3. Team The Arrivals with “ABC – Arrival Baggage Concierge”

4. Team Inflight Insomniacs with “Flight Buddy”

Wednesday 9th December 08:20 - 08:25 GMT

Onboard Hospitality & IFSA

A deeper dive into airline catering with ACA’s Fabio Gamba

Onboard Hospitality and Fabio Gamba, Director of the Airline Catering Association (ACA), look deeper into the current issues of inflight catering both during and post-COVID-19

April Waterston


Onboard Hospitality Magazine

Fabio Gamba

Director General

Airline Caterers Association

FORMIA’s journey to sustainability

Onboard Hospitality speaks to onboard industry expert Sarah Klatt-Walsh and Wander Meijer, Director AP, Globescan, about FORMIA’s journey to sustainability

April Waterston


Onboard Hospitality Magazine

Wander Meijer

Director AP


Sarah Klatt-Walsh

Independent Consultant


Industry messages of support

The team at FTE APEX, staying true to their beliefs of bringing the aviation industry together at scale, connecting the ecosystem with smart, exciting and creative methods of engagement, have not stood still. I believe they are creating a truly unique opportunity for suppliers, airlines, airports, solution providers, product developers and manufacturers, by embracing and adapting key technology developments, which will spur new thinking and many more creative approaches to how we can all experience products and services in our new contactless world. So come on, join the new world of distanced, but connected, engaging experiences through the FTE APEX Virtual Expo.

Javed Malik, Group Chief Operations Officer, AirAsia

“This industry needs a major virtual trade show this year while it cannot meet in person and FTE is exactly the right organisation to be delivering it this December. I look forward to being involved, and to all the engagement and announcements I know that FTE APEX Virtual Expo will generate.”

Clyde Hutchinson, Partner, Journey Partners & Founder, Viva Air Labs

“The recent FTE APEX virtual events have been extremely helpful for the airline ecosystems to share information, to cope with the Corona situation, and to prepare for the new normal. Taking that premise to the next level with the FTE APEX Virtual Expo is exciting indeed and the Japan Airlines team look forward to being involved”.

Akira Mitsumasu, Vice President - Global Marketing, Japan Airlines

“More than ever at a time like this, the industry needs to come together to collaborate and find ways of working that can facilitate new revenue streams and efficiencies. I strongly encouraged the FTE Team to pursue its virtual strategy because very few air transport stakeholders can travel to conventions this year, but we still need to engage. I think FTE APEX Virtual Expo will draw a huge crowd and become one of the most important initiatives in FTE’s 15-year existence.”

Satyaki Raghunath, Chief Strategy and Development Officer, Bengaluru International Airport

FrontM participated in the recent FTE APEX Ancillary Virtual Event. Throughout the whole lifecycle – before, during and after the event – the FTE team were professional, friendly and focused on helping our participation be as successful as possible. Since our pitch slot, we have had great conversations with a number of prospects and other attendees, which we wouldn’t necessarily have been able to have without FTE. Highly recommended!

Ian Carruthers, Vice President, FrontM

FTE and APEX did a great job delivering timely content to a broad global audience through their recent webinars, in one of which I was proud to participate. I am really looking forward to the FTE APEX Virtual Expo this December. Given the current situation with the pandemic, this is a creative way to offer all industry stakeholders the chance to come together to talk, to listen, to learn and to engage in ways that will advance our common causes.

Christina A. Cassotis, CEO, Allegheny County Airport Authority

“The FTE APEX team have done a brilliant job with their virtual pivot, and I really enjoyed being part of their recent Ancillary webinar. The FTE APEX Virtual Expo looks like a great logical next step, and I am sure it will deliver a lot of value to all involved.”

Andrew Middleton, Commercial Director, easyJet

“We are in a new normal everywhere. SEA will be sharing new ideas and approaches to help overcome the challenges created by COVID-19 at the FTE APEX Virtual Expo. We will be looking forward to hearing others share their experiences, and learn from each other. “

Dave Wilson, Director, Airport Innovation, Port of Seattle

We are incredibly excited to host this truly dynamic and global virtual event, and we are looking forward to offering much more than straightforward webinars, which have become commonplace in recent months. The industry wants more than that now and FTE APEX Virtual Expo will provide the sector with a large-scale digital trade show that will creatively offer real engagement, networking and business development opportunities for everyone involved.

Daniel Coleman, Founder & CEO, Future Travel Experience

FTE APEX Virtual Expo will act as a beacon for our industry’s recovery and bring global stakeholders together en masse to inspire one another. Our stakeholders want to connect and engage to share ideas, propositions, visions and learnings. This announcement also marks another important milestone in the integration efforts between APEX and FTE. Our ambition is to deliver a unified approach and increase the value the association provides to the entire air transport industry, both in the air and on the ground.

Dr. Joe Leader, CEO, APEX/IFSA
fte-apex-virtual-expo logo


Future Travel Experience (FTE) and the Airline Passenger Experience Association (APEX) will jointly host the industry trade show with the widest global attendance in 2021, FTE APEX Virtual Expo. Through a diverse exhibition showcasing the industry’s most forward thinking vendors and all-encompassing conference sessions, Virtual Expo will deliver a wealth of networking opportunities and inspiration across the most pertinent topics – from transforming the travel experience through digital health passports and automation at the airport, through to enhancing the onboard experience through inflight entertainment and connectivity, interiors, service and catering, hospitality and retail.

Date: - May 2021  

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