Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.


Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.

Lima Airport has launched its new Terminal 2, featuring Living Mapâs digital wayfinding technology to streamline passenger flow. It also features location-based notifications, creating more dynamic engagement.

In this video interview, Ursula Silling, CEO, discusses how Branchspace – digital reinvented helps airlines maximise ancillary revenue, implementation of the Triplake platform, the partnership with Oman Air, and more.

Aena and BagID are to customise and implement a groundbreaking digital baggage solution across Spanish airports. This follows BagIDâs successful participation in the Aena Ventures Accelerator Program.

Iberia has launched Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalised way â the first initiative of its kind introduced by an airline.

The latest development in Alaska Airlinesâ digital identity journey is about to land at its hub airports in Seattle, Portland and Los Angeles, thanks to its advocacy with the Transportation Security Administration.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing â co-located to deliver the regionâs most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the âCES of Aviationâ taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 â uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
A future-focused session on AI innovation in the air transport industry during the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events featured leaders from daa Labs and Turkish Airlines Technology.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellersâ expectations.

Egyptair, in partnership with SITA, is embarking on a transformative upgrade of its network infrastructure to boost operational efficiency, increase resilience, and deliver more reliable services for passengers.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellersâ expectations.

Egyptair, in partnership with SITA, is embarking on a transformative upgrade of its network infrastructure to boost operational efficiency, increase resilience, and deliver more reliable services for passengers.

In this interview, Eric Pateman, Chief Experience Officer, Vancouver Airport Authority, discusses building a robust strategy that enhances the passenger journey while also driving non-aeronautical revenues.

Orlando International Airport is rolling out Enhanced Passenger Processing â a cutting-edge biometric system developed with U.S. CBP to streamline passenger arrivals and enhance travel efficiency.

Delta Air Lines has launched the enhanced Fly Delta app version 7.0 which provides real-time flight updates, personalised notifications, seamless travel documentation support and more for an enhanced CX.

Jazeera Airways is partnering with Tata Consultancy Services to implement a cutting-edge digital ecosystem that supports scale, personalised customer experience, and revenue diversification.

American Airlines is introducing a redesigned mobile app, which is being revamped to fulfil customersâ most-requested features. The aim is to deliver a seamless CX thanks to a more intuitive app layout.

UK regional gateway Aberdeen International Airport has unveiled âHello Aberdeenâ, an innovative digital assistant designed to provide instant support and improve every stage of the passenger journey.
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