Lufthansa Group is enhancing the travel experience with new digital features, which are designed to offer greater convenience, flexibility, and support at every stage, via the optimised Lufthansa Group app.


Lufthansa Group is enhancing the travel experience with new digital features, which are designed to offer greater convenience, flexibility, and support at every stage, via the optimised Lufthansa Group app.

In this interview, Renata Buranello, Marketing Manager, and Clarissa Jenkins, Product Marketing, share how Branchspace – digital reinvented helps airlines modernise their digital retailing with personalised experiences.

Flight delays aren’t always about crowded runways. At Heathrow, British Airways is using Emu Analytics’ real-time digital twin tech to streamline aircraft towing – a hidden but vital piece of the on-time puzzle.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Riyadh Air is joining forces with travel technology provider Ink Innovation, aiming to deliver a next-generation air travel experience shaped by e-commerce, cloud computing, and travellers’ expectations.

Egyptair, in partnership with SITA, is embarking on a transformative upgrade of its network infrastructure to boost operational efficiency, increase resilience, and deliver more reliable services for passengers.
Content plans: Exploring new trends & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
In this interview, Eric Pateman, Chief Experience Officer, Vancouver Airport Authority, discusses building a robust strategy that enhances the passenger journey while also driving non-aeronautical revenues.

UK regional gateway Aberdeen International Airport has unveiled ‘Hello Aberdeen’, an innovative digital assistant designed to provide instant support and improve every stage of the passenger journey.

Frontier Airlines and Hopper have announced an NDC partnership. The integration gives Hopper users and its HTS partners access to the best available published fares, content bundles, and ancillary pricing.

International Gate Control has selected AirportLabs to deliver its comprehensive modernisation of the operational systems at Chicago O’Hare International Airport, including core IT and digital platforms.

Frontier Airlines and Hopper have announced an NDC partnership. The integration gives Hopper users and its HTS partners access to the best available published fares, content bundles, and ancillary pricing.

International Gate Control has selected AirportLabs to deliver its comprehensive modernisation of the operational systems at Chicago O’Hare International Airport, including core IT and digital platforms.

VINCI Airports is testing a virtual assistant powered by agentic Artificial Intelligence (AI) at Lyon Airport. The innovative technology is able to answer passengers’ questions about every aspect of their journey.

TUI Airline has selected Immfly to carry out a significant transformation of the onboard experience. They are implementing cutting-edge tech to enhance CX with seamless connectivity and entertainment.

airBaltic has enhanced its digital services with a streamlined self-service tool within the Manage My Booking section of its website. This allows passengers to independently adjust their travel plans.

UK regional gateway Southampton Airport has launched an AI-powered digital assistant. Now live across the airport, it provides real-time information and enhances navigation throughout the terminal.

International Airlines Group (IAG) has opened applications for the 2025 IAGi Accelerator Programme. This year’s accelerator is looking for startups specialising in AI, automation, sustainability, and much more.

Southwest Airlines has expanded its partnership with CellPoint Digital for Getaways by Southwest. The collaboration coincides with the launch of CellPoint Digital’s new cloud-native Payment Orchestration platform.
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