DFW Airport trials LG customer service robot


The robot will guide travellers to points of interest throughout the gate area, as well as utilise speech recognition and touch interactions to facilitate mobile ordering, display flight details, provide concession options, and more.

Dallas/Fort Worth International Airport (DFW) has announced that it is trialling LG’s multi-purpose customer service robot CLOi GuideBot in Terminal D (gates D1-D4) through 25 July.

The robot will guide travellers to points of interest throughout the gate area, as well as utilise speech recognition and touch interactions to facilitate mobile ordering, display flight details, provide concession options, and more.

The LG CLOi GuideBot is just over 1.5m tall and greets customers with a 9.2in LG LCD ‘face’ display. Using a microphone, 3D camera and 18 sensors including lidar, time of flight (ToF), magnetic, bumpers and inertial measurement unit (IMU), the robot can navigate busy spaces and react to approaching users with visual and auditory effects.

Jeffrey Weiland, Business-to-business Robotics Team Leader of US Business Solutions for LG, said, “The LG CLOi GuideBot is up to the challenge, providing wayfinding, powerful advertising opportunities and valuable data on interaction times and usage.”

Ken Buchanan, Executive Vice President of Revenue Management and Customer Experience at DFW, said, “DFW Airport wants to help make the customer’s time in the airport less stressful. The LG CLOi GuideBot is an opportunity to provide another level of service to our customers through an innovative technology.”

Offering nine hours of operation and a quick five-hour charging time, this robot is a reliable assistant that can travel 2.2 miles per hour to respond to changes in foot traffic or even physically guide individuals to their destination. The dual 27-inch LG touch screens, located on the front and back of the robot’s main body, provide bright, legible canvases for both interactive and static digital content, like menus, maps and videos.

The CLOi GuideBot also collects data on interaction time, advertisement playback time, number of uses, and more and all of it can be viewed in real-time or saved for review. DFW will be analysing data collected during the demonstration and conducting its own customer satisfaction surveys.

DFW Airport’s Executive Vice President of Innovation Paul Puopolo and Assistant Vice President of Customer Program Development Megan Bozarth will both join exciting panel discussions on new approaches to technology and reimagining the customer experience at FTE Global 2022, while the airport’s VP of Information Technology Mike Youngs will deliver a presentation on some of the key learnings from DFW’s digital twin initiative. Find out more and register to attend here

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