Summary:
- Aeroporti di Roma and Plaza Premium Group debut Europe’s first Plaza Premium First Lounge at Rome Fiumicino, introducing a new benchmark for premium airport hospitality and personalised passenger experience.
- The 700sqm Terminal 1 lounge blends luxury design, digital innovation and immersive cultural experiences, including à la carte dining, private suites, AR technology and human-centric amenities.
- The launch reinforces Fiumicino’s role as a leading global hub for service excellence and innovation, aligning with industry trends around premiumisation, experiential travel and next-generation airport lounges.
Aeroporti di Roma – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has welcomed the opening of the inaugural Plaza Premium First Lounge in Europe at Fiumicino Airport.
Located in Terminal 1 Departures, the 700sqm lounge is designed to accommodate 115 guests. The new elevated lounge concept represents a transformative evolution in Plaza Premium Group’s mission to redefine travel and provide discerning travellers with the ultimate blend of personalised hospitality, bespoke dining offerings, curated cocktails, wines and spirits, luxurious spaces and immersive cultural experiences.
At the heart of the new Plaza Premium First Rome is a commitment to setting new and exceptional standards in airport hospitality, featuring indulgent amenities and uniquely Roman signature highlights designed for discerning travellers.
“The opening of the new Plaza Premium First Lounge in Europe at our airport reflects Aeroporti di Roma’s ongoing commitment to enhancing the passenger experience,” said Aeroporti di Roma CEO Marco Troncone. “Hosting the debut of this premium concept in Europe confirms Fiumicino’s role as a gateway capable of attracting leading global operators. It also strengthens Rome’s positioning as a strategic hub in the global travel network, where service excellence, comfort and local identity come together to offer a high-quality and increasingly personalised airport experience.”
The interiors integrate light, texture, and form to create spaces that feel both luxurious and comfortable, capturing the timeless elegance of Roman style through a harmony of natural light, warm hues, and handcrafted textures. Classical proportions anchor the space, while travertine stone, oak wood, and bronze accents pay tribute to local artistry and sustainable design. Artwork and decorative elements feature curated photography and abstract pieces linked to Italian craftsmanship and travel culture. Every element – from the biophilic touches to the energy-efficient lighting – has been thoughtfully composed to foster well-being and reflect a dedication to human-centric design and hospitality.
Guests can embark on a culinary journey with Italian dishes and Roman specialties complemented by international dishes featuring locally sourced ingredients. The Primo Dining Room is an exclusive dining space featuring a curated à la carte menu.
Aiming to set a new benchmark in airport hospitality, Plaza Premium First pushes boundaries with experiences that celebrate the art of travel. Each visit unfolds with touches such as personal concierge assistance, private suites for rest and productivity, effortless wireless charging that keeps journeys seamless, and immersive 3D Augmented Reality headsets transporting guests through the streets of Rome or behind the scenes at the iconic Cinecittà film studios.
Beyond its interiors, the lounge features an al fresco patio where constantly rotating music sets and live DJ performances create a vibrant social hub ideal for unwinding with drinks before a flight.
Meanwhile, families are catered for with a dedicated nursery area. Every detail is designed to come together to offer immersive comfort and engagement for guests of all ages, supporting multigenerational travel needs.
“It is a pleasure to celebrate this milestone together in Rome today, as we officially open our first Plaza Premium First Lounge in Europe,” said Plaza Premium Group Founder and CEO Mr. Song Hoi See. “This launch reinforces our mission to deliver excellence in airport hospitality through design, service innovation, and cultural authenticity. As today’s travel landscape continually evolves, we remain attuned to the changing expectations of frequent travellers, who now seek greater personalisation and refinement at every stage of their journey. The continued success of our award-winning Plaza Premium Lounge in Rome reflects the demand for exceptional hospitality, and introducing Plaza Premium First at Rome Fiumicino Airport further strengthens our shared vision of creating experiences that goes beyond comfort – where thoughtful design, service innovation, and a genuine sense of place come together seamlessly, a proud reflection of our ethos – to make travel better for all.”
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