Emirates enhances passenger experience with Dubai+

Emirates is expanding its inflight entertainment offering with Dubai+, its first dedicated Emirati channel, alongside new movies, TV, opera and more. The latest ice update offers passengers greater choice, culture and connectivity.

Summary:

Emirates has launched Dubai+ on its ice inflight entertainment system, the first dedicated Emirati entertainment channel onboard, showcasing UAE-produced drama, comedy, documentaries, family content and podcasts.
The latest ice content update expands Emirates’ entertainment offering to more than 3,000 movies and 4,500 TV episodes, with up to 6,500 channels of on-demand content in more than 40 languages.
Emirates is continuing to enhance its digital passenger experience, combining new content with 4K and HDR displays, spatial audio, Starlink high-speed Wi-Fi and other next-generation ice features.

Emirates is welcoming a new season of entertainment on its inflight entertainment system ice, with the debut of Dubai+, the first dedicated Emirati entertainment channel onboard, alongside a fresh line-up of movies, complete box sets and distinctive new content collections.

Bringing UAE-produced drama, comedy, documentaries, family entertainment and podcasts to Emirates’ global audience, Dubai+ joins more than 20 leading entertainment brands already available across ice, including HBO Max, Paramount+, Disney+, Bloomberg, Spotify, CBeebies, Nickelodeon, BBC, BBC Earth, BBC News, Sport 24, Sky News Arabia and CNN.

The new season will also bring ice Opera House, a specially curated collection of full-length opera, ballet and symphony performances, alongside a wide selection of new movie and TV releases. Emirates customers can explore a library of more than 3,000 movies, including Arabic titles, and over 4,500 TV episodes. These additions form part of an extensive entertainment library offering up to 6,500 channels of on-demand content in more than 40 languages, giving customers across every cabin class even more choice throughout their journey.

Dubai+ is a homegrown digital streaming platform offering on-demand family-friendly entertainment, live TV, sports and original productions, combining local, Arab and international content. Dubai+ on ice will launch with 10 programmes, 35 episodes and more than 20 hours of content, including Dara, Wadima w Halema and Dannoun. Featuring Dubai+ Originals and programming from Dubai TV and Sama Dubai, the dedicated collection will continue expanding with new titles and episodes, showcasing Emirati and regional storytelling to Emirates’ global audience.

ice also features a dedicated Dubai & UAE category, bringing customers cultural stories from across the UAE. Highlights include My Story by HH Sheikh Mohammed bin Rashid Al Maktoum and the short documentary Officer Cadet Mohammed bin Rashid, which explores His Highness’s time as a cadet. Content from Wasl and Dubai Post also explores Emirati culture and heritage, spanning traditions such as henna, traditional agriculture, art and food, alongside travel guides and more.

Beyond movies and television, ice offers a diverse range of entertainment and learning experiences, including uTalk, with lessons across 15 languages including Arabic, Mandarin, Spanish, and French. Music and culture enthusiasts can also discover The Emirates Guide to the Organ, an exclusive two-and-a-half-hour ice production tracing the instrument’s historical journey.

Customers can also stay connected to major sporting moments through live sport onboard much of the Emirates fleet, with highlights including the Premier League, US Open, Formula 1, UEFA Champions League and DP World Tour.

Across all cabin classes on most flights, customers can explore movies, television, music, podcasts, live news and sport on ice, alongside extensive children’s programming and up to 100 video games. Young travellers are also provided with specially designed children’s headphones for a more comfortable entertainment experience.

Emirates continues to enhance the technology behind ice, featuring the next generation of ice, including 4K and 4K HDR displays, iceMoments for discovering content in a short-form video format, eye comfort mode, enhanced live television, spatial audio and dedicated children’s features.

Complementing the entertainment experience, Emirates is rapidly rolling out Starlink high-speed WiFi across its fleet, with 55 aircraft now equipped with the service. The rollout enables customers to stay connected throughout their journey, alongside the extensive entertainment available on ice.

Emirates is also progressively introducing its new-generation Bowers & Wilkins noise-cancelling First Class headphones, expected to be available across the majority of the fleet by the end of 2026.

Emirates’ continued investment in entertainment has earned ice multiple global accolades, including the 2026 APEX Best Global Entertainment Award.