airBaltic is the first Starlink-connected airline to bring a global inflight shopping mall onboard. AirMall offers 20,000+ brands, personalised picks, loyalty rewards, and delivery – all through the Skynet WiFi portal.

News and industry analysis on in-flight ancillary revenue generation opportunities made available to airlines through digital retailing and collaboration with partners.

airBaltic is the first Starlink-connected airline to bring a global inflight shopping mall onboard. AirMall offers 20,000+ brands, personalised picks, loyalty rewards, and delivery – all through the Skynet WiFi portal.

Wizz Air, Immfly and gateretail have unveiled a unified digital cabin ecosystem, combining onboard retail, passenger connectivity, and operational data. The integration enhances service efficiency and personalisation.

Vueling has selected gategroup as its new Retail-on-Board and catering partner, introducing a digital retail ecosystem designed to enhance inflight retail, strengthen culinary delivery and improve operational efficiency.

Aer Lingus has launched a new inflight retail programme in partnership with dnata Catering & Retail. It will be delivered via a new crew iOS app, allowing a data-driven product range tailored to customer preferences.
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Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
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Finnair has taken the next step in its digital transformation with the introduction of ancillary combos built on modern retailing capabilities, powered by Amadeus technology, for a more personalised CX.

After a successful trial of Bluebox’s Blueview digital services platform, PLAY Airlines has now deployed the onboard retail solution across its entire fleet of 10 Airbus A320neo and A321neo aircraft.

Caribbean low-cost airline Arajet has integrated Immfly’s advanced digital solution to elevate inflight services and enhance passenger satisfaction across its extensive network in the Americas region.

British Airways – a member of IAG (a Headline Partner of FTE EMEA and FTE Ancillary & Retailing, Dublin, 11-13 June 2024) – is partnering with Amadeus on enhanced retailing capabilities using AI.

Wizz Air has announced the launch of the WIZZ SHOP&FLY online shopping platform with InterLnkd (an exhibitor at the co-located FTE EMEA and FTE Ancillary & Retailing events, Dublin, 11-13 June 2024).

The winners of each award will be announced during an official awards ceremony on 12 June at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 11-13 June 2024).

Ahead of his participation at the co-located FTE EMEA and FTE Ancillary & Retailing events, Adrian Keating, Executive Director Commercial, shares the PLAY vision for optimising and evolving commercial offerings.

Alaska Airlines is serving its first-ever custom craft beer exclusively brewed for the carrier and offered complimentary in First and Premium Class, and for purchase in the Main Cabin and select lounges.

Icelandair is collaborating with Omnevo on the deployment of a cutting-edge Electronic Point of Sale (ePOS) system. The partnership aims to revolutionise inflight services and enhance passenger experience.

Oman Air and Branchspace have partnered on a new digital retailing platform for the airline. This includes a complete revamp of the airline’s mobile app and web portal, covering the end-to-end digital CX.

airBaltic has announced that during the first half of 2023 total revenue from ancillary products increased by 39%, as it aims to offer services “to enhance passenger comfort and the whole flight experience”.

AirJapan – ANA’s new brand for medium-haul international routes – will deploy the Blueview digital passenger services platform from Bluebox for onboard retail and inflight entertainment on its widebody fleet.
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