22North by Phonon is a real-time orchestration platform that connects passenger operations with revenue outcomes. We help airlines move beyond fragmented systems by turning every passenger interaction—especially during disruption—into a structured opportunity for recovery, engagement, and ancillary revenue.
From upgrades and baggage to duty-free and destination experiences, 22North enables consistent, contextual monetization across the journey while strengthening customer service at critical moments.
Layered over existing systems, we unify communication, decisioning, and commerce—driving measurable impact, including 50+ bps revenue uplift, while reducing leakage and enabling intelligent, revenue-aware passenger operations at scale.
What are your objectives at the event?
22North by Phonon is attending FTE AMEA & Ancillary 2026 with a clear objective: to engage airline leaders on how ancillary revenue can be unlocked more consistently across the passenger journey—especially during high-friction moments like disruption.
With ancillary revenues now contributing ~15% of global airline income and continuing to grow, the opportunity is no longer about adding products—but about orchestrating when, where, and how they are offered.
At FTE, our focus is threefold:
– Demonstrate how airlines can convert IRROPS into structured recovery and revenue opportunities
– Showcase consistent ancillary attachment across fragmented channels
– Engage with digital, commercial, and operations teams on bridging the gap between decisioning and passenger experience
We aim to build meaningful conversations with airlines exploring how to move from siloed systems to real-time, intelligent passenger orchestration.
Ultimately, our objective is to position 22North as a strategic layer that helps airlines drive measurable revenue uplift while improving operational efficiency—across every stage of the journey.
What can visitors expect to see at your stand?
At Booth S1, 22North will showcase how passenger communication can be transformed from a fragmented operational function into a structured, revenue-aware channel across the entire journey.
The team will demonstrate how Manage My Booking can extend beyond traditional web and app environments into high-engagement digital channels—delivering timely, contextual interactions from pre-booking through post-travel. This includes use cases across loyalty, duty free, ancillary sales, feedback, and more.
Live demos will run across pre-travel, during travel, and post-travel stages of the passenger journey. Visitors can explore real conversational flows for disruption management, upsell, journey reminders, and service recovery—showing how communication can be automated end-to-end while remaining personalized at scale.
The booth will also highlight how airlines can unify siloed systems—PSS, operations, and customer touchpoints—into a single communication layer that drives both efficiency and incremental revenue.
The focus throughout is on outcomes: better-timed engagement, improved passenger experience, and measurable commercial impact—offering a clear, practical view of what modern, journey-led communication can deliver.
Are you launching any new products or services at the event? Or will you be conducting any demonstrations? If so, please provide details.
At FTE EMEA / Ancillary & Retailing, we will be demonstrating our Passenger Operations Platform, built to address a fundamental gap in airline digital journeys.
IATA highlights that 78% of passengers expect a unified digital communication experience, yet most airlines still operate fragmented systems across channels – impacting customer experience, operational efficiency, and revenue realisation.
Our platform brings Manage My Booking, Manage My Loyalty, Disruption Recovery, and Ancillary Sales into a single, orchestrated layer across WhatsApp and a Progressive Web App (PWA) for giving the same experience across web and mobile chat.
This enables airlines to deliver consistent, contextual, and transaction-ready passenger journeys without channel switching or system fragmentation.
At the event, we will showcase:
End-to-end self-service journeys across the passenger lifecycle
Real-time disruption recovery with integrated rebooking and service fulfilment
Embedded ancillary and retail opportunities within operational flows
A unified engagement layer that connects systems, channels, and customer context
The focus is not just on communication – but on orchestration: turning every passenger interaction, especially during operational events, into a controlled, service-led and revenue-generating opportunity.
This positions the platform as a core layer for modern passenger operations – driving containment, recovery, and commercial outcomes at scale.