In this video interview at APEX FTE EMEA and Ancillary & Retailing 2026, Vera Jakobsen, Vice President Digital, Munich Airport, shares insights into autonomous operations, AI enablement, airport operations orchestration, and much more.


In this video interview at APEX FTE EMEA and Ancillary & Retailing 2026, Vera Jakobsen, Vice President Digital, Munich Airport, shares insights into autonomous operations, AI enablement, airport operations orchestration, and much more.

Virgin Atlantic Chief Customer Officer (CMXO) & Executive Vice President Juha Jaervinen sets out a forward-looking vision for how artificial intelligence (AI) will reshape airline retailing and the end-to-end passenger experience.

The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 9 to 11 June 2026, with the theme of ‘Transformative Approaches & Business Models’. Take a look at our visual round-up of the key highlights.

The co-located APEX FTE EMEA and Ancillary & Retailing 2026 events concluded with the FTE Innovate Awards ceremony – the industry’s definitive innovation platform. The FTE EMEA Startup Innovation Award was also presented.

Future Travel Experience has announced the winners of the FTE World Airline Ancillary and World Airport Retailing Awards 2026, as well as the airline and airport leaders from this year’s FTE Digital Transformation Power List EMEA.

Smarter Airports – a Gold Sponsor and Exhibitor at APEX FTE EMEA and Ancillary & Retailing – is helping aviation stakeholders move beyond fragmented operations, using orchestration technology to connect data, decisions and execution.

MSM.digital – a Gold Sponsor at APEX FTE EMEA and Ancillary & Retailing – is helping airlines explore the commercial potential of XR, spatial computing and Smart Glasses, creating scalable immersive experiences.

Ahead of the launch of the exclusive Commercial Collaboration Playbook at APEX FTE Ancillary & Retailing, Munich Airport, MAI, Heathrow and AJet share their perspectives on creating new revenue opportunities through collaboration.

TravelX – Platinum Sponsor of APEX FTE EMEA and Ancillary & Retailing – is helping airlines unlock new post-booking revenue opportunities through AI-driven optimisation, personalisation and passenger flexibility.

APEX FTE Ancillary & Retailing will include exciting new features for the 2026 edition, taking place in Dublin on 9-11 June co-located with APEX FTE EMEA, including a dedicated Marketplace and a new Agentic AI Day.

TravelX – Platinum Sponsor of APEX FTE EMEA and Ancillary & Retailing – is helping airlines unlock new post-booking revenue opportunities through AI-driven optimisation, personalisation and passenger flexibility.

APEX FTE Ancillary & Retailing will include exciting new features for the 2026 edition, taking place in Dublin on 9-11 June co-located with APEX FTE EMEA, including a dedicated Marketplace and a new Agentic AI Day.

The winners of each award will be announced during an official awards ceremony on 11 June at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events (Dublin, 10-12 June 2025).

We are delighted that Eric Léopold, Founder & Managing Director, Threedot, will once again be Content Director for APEX FTE Ancillary & Retailing 2025. He will also support an expanded commercial content offering at APEX FTE Asia Expo 2025.

Gerald Ong, Strategy and Commercial Development, shares how Hamad International Airport is innovating to deliver a seamless and personalised CX, including a focus on sense of place and experiential retail.

Eric Léopold, Founder & Managing Director, Threedot and Content Director, FTE Ancillary & Retailing, shares his perspective on the evolution of airline retailing and key industry trends.

The winners of each award will be announced during an official awards ceremony on 12 June at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 11-13 June 2024).

In this interview, Steven Greenway, CEO, flyadeal, shares how the digitally-native low-cost airline is “investing in disruptive technology to make the passenger experience simple, efficient and user-friendly”.
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