HTS (Hopper Technology Solutions) – a Gold Sponsor at APEX FTE EMEA and Ancillary & Retailing – is a leading global travel technology platform, using its data advantage and AI-driven travel technology to help partners address modern traveller needs. Working with the world’s leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech ancillaries, AI, and e-commerce products.
The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions, including Cancel for Any Reason (CFAR) and Disruption Assistance. Disruption Assistance provides real-time solutions to day-of cancellations and delays, while CFAR enables travellers to cancel their trip and receive a predetermined percentage of their trip cost back, no questions asked.
“This category of ancillaries is key to delighting customers – new data from HTS shows that 84% of travellers say flexibility is an important factor when booking flights, and 60% would pay for ‘Cancel for Any Reason’, rising to 90% among frequent travellers,” says Ella Alkalay Schreiber, GM and SVP of Fintech at HTS (Hopper Technology Solutions). “There is real opportunity to enhance the traveller experience, and the demand is not just theoretical.”
HTS has sold millions of fintech products across 180+ countries, and the performance data reflects a product category that has earned genuine consumer trust – with strong satisfaction and an 84% repeat purchase rate, reinforcing that once travellers experience flexibility, they continue to buy it.
“FTE has curated a top-tier audience of airline ancillary professionals,” says Alkalay Schreiber. “HTS appreciates the opportunity to highlight our novel travel fintech ancillaries in front of this relevant and highly-engaged audience.”
Ella Alkalay Schreiber, GM and SVP of Fintech, HTS (Hopper Technology Solutions), is participating in a conference session at APEX FTE EMEA and Ancillary & Retailing titled ‘Airline retailing and ancillary revenue excellence powered by new technology, approaches and collaborations’. HTS just announced several new fintech partnerships in the last couple of months, including leading airlines around the world. These fintech integrations are delivering real value for the company’s partner airlines, and their customers. During her session, Ella will highlight these results and dive deeper into how these fintech products work, delight customers and impact the bottom line.
“HTS has announced several fintech ancillary partners recently, including Porter Airlines and Wizz Air,” Alkalay Schreiber explains. “There is a clear appetite for flexibility and disruption solutions that delight customers and the continued expansion of HTS fintech partnerships is proof. Additionally, at the end of last year, HTS also announced HTS Seat Upgrades – a new ancillary offering for airlines looking to delight travellers with an upgraded onboard experience. HTS’ end-to-end platform allows airlines to monetise unsold inventory with three products: Cabin Upgrades, Seat Upgrades, and Empty Seats.”
HTS new flexibility report indicates that 69% of U.S. travellers ranked flight cancellations or delays their top concern when booking travel today. Additionally, 53% of travellers felt frustrated by the resolution experience when faced with travel disruption. When resolution was difficult, the most common reasons were long wait times (48%), limited rebooking options (42%) and not knowing what options were available (34%).
“Disruption Assistance by HTS helps travellers navigate delays and cancellations by allowing them to rebook a new flight on any carrier or if the rebooking options aren’t satisfactory, providing a full refund of their ticket and keeping their disrupted flight,” Alkalay Schreiber shares. “This is done entirely self-serve, without needing to communicate with customer support.”
The demand is clear – 63% of travlelers would be more likely to book with a brand offering a premium disruption assistance product. Airlines that can close the self-serve gap by offering real-time options to customers and allowing them to skip long, frustrating customer support lines, will capture a unique opportunity to improve the customer experience and drive loyalty.
“APEX FTE EMEA and Ancillary & Retailing offers HTS a valuable opportunity to connect with relevant industry professionals and share our latest announcement and success,” Alkalay Schreiber adds. “The more intimate audience allows for more in-depth and tailored conversations that make an impact.”
Hear more from HTS (Hopper Technology Solutions) at the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, taking place in Dublin on 9-11 June 2026. Ella Alkalay Schreiber, GM & SVP of Fintech, HTS (Hopper Technology Solutions), is participating in a session focused on ‘Airline retailing and ancillary revenue excellence powered by new technology, approaches and collaborations’.
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