American Airlines is empowering customers with new app enhancements to improve disruption management, providing real-time information, personalised options and greater control when plans change.


American Airlines is empowering customers with new app enhancements to improve disruption management, providing real-time information, personalised options and greater control when plans change.

With the end of 2025 fast approaching, here Future Travel Experience highlights some of our most popular original content from each of the last 12 months – from robotics and AI to inflight innovation, and much more.

At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.

Lufthansa Group has launched a new ‘Culinary Journey’ that makes it even easier for customers travelling with Lufthansa, SWISS and Austrian Airlines to pre-order their favourite meals and snacks.

In this interview, ahead of his participation at APEX FTE Asia Expo, Jan Takacs, Head of Design & UX, AirAsia MOVE, shares how the company is driving innovation, personalisation, and a seamless experience at every touchpoint.

In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
In this interview, Yelena Obukhova, Vice-President Inflight Services, Air Astana, shares insights into the airline’s focus on personalisation, inflight entertainment, sustainability and emerging technologies.

Flight attendants are using handheld devices and big data to provide the most loyal customers with a more personalised onboard experience.

Using HoloLens, data such as a customer’s preferred meal and drinks choice, onward travel plans and loyalty membership details could be displayed.

Air Canada will launch its own loyalty programme in 2020 upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan.

Using HoloLens, data such as a customer’s preferred meal and drinks choice, onward travel plans and loyalty membership details could be displayed.

Air Canada will launch its own loyalty programme in 2020 upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan.

The two parties are co-developing a “CrewTab” solution, which is being designed to enhance in-flight service delivery and increase personalisation.
Air France-KLM’s Michel Pozas Lucic discusses how personalisation, biometrics, offsite processing and AI will help to enhance customer experiences.

IBM and United Airlines have announced a collaboration to deliver a suite of enterprise iOS apps to empower the carrier’s front-line employees.

What can airlines and airports learn from personalisation initiatives such as the Ocean Medallion, Marriott M Live Studio and the Hilton HHonors app?
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