United Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has opened its fourth club at Denver International Airport. The new 33,000 sq ft United Club offers more than 600 seats, a modern Colorado-inspired design, locally-sourced decor and improved amenities designed to provide an elevated experience. Located on the west side of the B Concourse near gate B32, the new club complements the United Club on the east side of the B Concourse, providing two options for customers based on their departure gate.
Over the last three years, United has expanded and renovated all of the United Club locations in Denver. In 2023, United opened two new club locations on the B Concourse and on the A Concourse, and in 2022, the airline debuted United Club Fly, a first-of-its-kind grab-and-go club concept designed for connecting travellers who want to grab a snack, beverage or barista-made coffee as they head to their flight. United now has nearly 100,000 sq ft of United Club space in Denver, with enough seating for nearly 1,600 guests.
“Passengers will love our newest United Club in Denver, giving them more space, premium amenities and a sense of place during their travel journey,” said Aaron McMillan, Managing Director of Hospitality Programs, United Airlines. “As Denver’s most-flown airline, United’s expansion and renovation of United Club locations are an important part of continuing to improve our customer experience here.”
The United Club offers passengers more than 600 seats for lounging, working, dining and socialising across two levels. With two premium bars and buffet dining, customers can enjoy seasonal cuisine. The club also includes enhanced amenities, such as free high-speed WiFi, self-scan entry gates for seamless club access and wellness rooms.
Inspired by summertime in Colorado, the design of the new United Club references a relaxing cabin in the Colorado Rocky Mountains. United’s new club is thoughtfully designed with regional materials, natural textures, and unexpected pops of colour, capturing the spirit of the city and the surrounding mountains.
In collaboration with NINE dot ART, the new United Club features a curated collection of locally-sourced artwork that reflects the culture of the Denver community. Created by eight Colorado-affiliated artists, the collection includes murals, sculptures, photography and paintings that celebrate the state’s lush spring landscapes, flowing rivers and vibrant natural habitats. Through a variety of artistic mediums, the collection captures the energy, renewal and storytelling essence of Colorado in bloom, including artwork from Denver-based artist Markus Puskar who created a custom hand-painted, immersive mural that features the region’s native wildflowers.
United Airlines CEO Scott Kirby to deliver exclusive keynote at FTE Global 2025
We’re excited to confirm that Scott Kirby, CEO of United Airlines, will deliver a keynote address at Future Travel Experience Global, co-located with APEX/IFSA Global EXPO, taking place on 9 to 11 September in Long Beach, California. Appointed CEO in 2020 during the most challenging period in the airline’s history, Scott has led United through a bold transformation – launching the United Next growth plan, committing to be 100% green by 2050 without relying on traditional carbon offsets, taking real action on diversity, equity and inclusion with the opening of the United Aviate Academy, and becoming the first major U.S. airline to offer free high-speed Starlink Wi-Fi. In this exclusive keynote interview, Kirby will offer an inside look at the strategy forging this incredible transformation, including the cultural and operational shifts that are rapidly accelerating the airline’s progress.
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