Changi Airport Group – a Headline Partner of APEX FTE Asia Expo, Singapore, 11-12 November 2025 – has launched the latest edition of its annual World of Wines & Spirits (WOWS). Themed ‘Wonders Reimagined’ it returns in partnership with LOTTE DUTY FREE to spotlight exceptional bottles and the provenance behind them. Retaining its promise to curate the world’s rarest wines and spirits, the 2025 edition is set to unveil the year’s coveted collectibles with a multi sensorial Gala happening on 24 and 25 October, offering collectors and connoisseurs a first-hand encounter with these extraordinary bottles.
Spanning 63 rarities from 29 renowned labels, WOWS 2025 collection is poised to feature the world’s finest whiskies – from Johnnie Walker Vault Couture Expression to The Macallan Fine & Rare 1965 – alongside treasured cognacs including Martell L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval. In addition, the collection also features fine wines and champagnes such as Penfolds Grange La Chapelle and Charles Heidsieck Vintage 1996.
First introduced in 2022, WOWS is Changi’s anchor premium wines and spirits programme in collaboration with LOTTE DUTY FREE. Uniting the world’s leading wines and spirits labels under one roof, the campaign aims to elevate duty free encounters into a discovery of stories behind every rarity – one that invites both travellers and non-travellers to explore, taste, and acquire some of the rarest bottles in the world.
“The most discerning connoisseurs of wines and spirits prize rarity, craftsmanship, and the stories behind each bottle,” said Ms Hung Jean, Managing Director, Airside Concessions, Changi Airport Group. “This year, Changi Airport Group, together with LOTTE DUTY FREE and our esteemed brand partners, proudly present some of the industry’s most sought-after bottlings at the World of Wines and Spirits. Guided by valuable client feedback, this carefully curated portfolio aims to delight collectors and elevate the luxury retail experience.”
Themed ‘Wonders Reimagined’ the gala is the pinnacle of this year’s campaign. Hosted at Changi Axis, a new innovation and collaboration hub in Terminal 2, guests will step through The Wonderfall and into a multi-sensory world where wines and spirits are reimagined as living wonders.
“In the world of luxury wines and spirits, collectability now plays a big role in how value is defined,” said Mr Jeff Jeong Soongyu, Managing Director, LOTTE DUTY FREE Singapore. “At LOTTE DUTY FREE, we tap into our global reach and trusted relationships to secure some of the rarest and most distinguished bottles, many of which are released exclusively through us. With every edition of WOWS, we carefully curate collections that speak to what collectors are looking for today, while continuing to offer something fresh, rare, and unmatched in travel retail.”
Changi Airport Group is a Headline Partner of APEX FTE Asia Expo, taking place in Singapore on 11 to 12 November 2025. Hear more from Changi Airport Group on the Premium Conference. Jayson Goh, Executive Vice President, Airport Management, Changi Airport Group, is participating in the Opening Keynote Panel – ‘Leadership strategies to maximise capacity, operational efficiency, customer experiences, revenues and workforce, and be ready for change in the Asia-Pacific region and beyond’. Meanwhile, Jeffrey Loke, Senior Vice President, DIVA (Digital Factory), Changi Airport Group, is speaking in a session focused on ‘Embracing collaboration and commercial innovation to create new revenue & business opportunities’.
View the APEX FTE Asia Expo Premium Conference agenda >> View the Expo Floor Schedule >> Register for APEX FTE Asia Expo 2025 >>
