Air Canada enhances CX with new premium bedding and amenities

Air Canada has introduced new premium bedding and amenities across all cabins on international flights, enhancing passenger comfort and wellbeing as part of its end-to-end customer experience strategy.

Summary:

Air Canada has introduced a new collection of premium bedding and amenities across all cabins to enhance comfort and rest on international flights.
The upgraded offering includes new Signature Class duvets and pillows, larger blankets and redesigned amenity kits, developed with leading Canadian brands.
The investment supports Air Canada’s end-to-end customer experience strategy, helping travellers arrive better rested and reinforcing the airline’s focus on premium passenger experience.

Air Canada is introducing a new collection of premium bedding and thoughtfully designed amenities to elevate rest and comfort for customers on international flights. Launching across all cabins, the collection includes upgraded Signature Class duvets and pillows, generously sized blankets in Premium Economy and Economy Class, and new amenity kits developed in partnership with leading Canadian brands.

The collection represents the latest investment in Air Canada’s end-to-end Glowing Hearted experience, helping customers relax during their flight and arrive ready to make the most of their journey, whether they are travelling for business, reconnecting with family or beginning a long-awaited vacation.

“From the generously sized Premium Economy and Economy Class blanket that keeps you comfortable from shoulders to feet, to our new plush Signature Class duvets, every element introduced as part of this launch was thoughtfully chosen to help customers settle in, relax and rest throughout their journey,” said Jacqueline Harkness, Managing Director, Products & Services, Air Canada. “We’ve spent meaningful time with our customers, getting their perspective on what would make a flight more relaxing and restful. Then we went to work investing in high-quality products that deliver the very best that leading Canadian partners have to offer.”

Air Canada partnered with leading Canadian hospitality partner Hunter Amenities to develop, manufacture and source the new amenity kits, combining comfort and functionality with thoughtful, reusable design.

“Working closely with Air Canada, we designed every component – from the drawstring bag to the eye mask and socks – to be used well beyond the flight, bringing added purpose to high-quality travel essentials for customers,” said John Hunter, Founder, Hunter Amenities.

Furthering its commitment to championing Canadian brands, Air Canada also partnered with Sahajan, an award-winning, female-founded skincare company. New Signature Class amenity kits will feature Sahajan’s ‘Lip Karma’ – a nourishing lip balm with castor and argan oils for lasting moisture, and ‘The Hand Remedy’ – a rich, fast-absorbing cream that provides immediate relief and a non-greasy barrier for dry hands.

“With cabin humidity often 10-20%, air travel can quickly dehydrate the skin, especially the delicate skin on our hands and lips,” said Lisa Mattam, Founder and CEO, Sahajan. “We’re proud to partner with Air Canada to bring Sahajan’s blend of clinical science and time-tested Ayurvedic wisdom to their amenities programme, sharing our natural wellness products with Air Canada’s customers on international routes.”

Developed in close collaboration with Canadian partners, the bedding and amenity kit collection brings greater comfort, thoughtful functionality, and a distinctly Canadian touch to the international travel experience.

Hear more from Air Canada at the 20^th anniversary edition of FTE Global, taking place in Dallas, Texas, on 8 to 10 September 2026. Tom Stevens, VP Customer Experience and Service Operations, Air Canada, is participating in a session titled ‘Towards the smart apron: Automating the turnaround process’.

See the FTE Global schedule at a glance >> Register for FTE Global >>