
Summary:
- Singapore Airlines is enhancing its inflight dining experience with more than 100 new and refreshed dishes across all cabin classes under its new SIA Chefs’ Selection menu category.
- New wines, spirits and custom-designed Christofle service-ware will give premium-cabin passengers greater choice and a more refined dining experience.
- The dining enhancements form part of SIA’s wider investment in the end-to-end passenger journey, alongside next-generation cabins, inflight entertainment, connectivity and ground services.
Singapore Airlines (SIA) – a Headline Partner of APEX FTE EXPO, Singapore, 18-19 November 2026 – is enhancing its inflight dining experience with new and refreshed menus, refined beverage offerings, custom-designed service-ware, and distinctive presentation and service touches for selected dishes in Suites and First Class.
This is one pillar of SIA’s broader investment in its end-to-end travel experience, alongside next-generation cabin products and KrisWorld inflight entertainment system, new amenities, high-speed connectivity, and on-ground services. This elevated travel experience will be unveiled in Singapore in November 2026.
“At Singapore Airlines, inflight dining is about much more than the meal itself,” said Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines. “Guided by customer feedback, evolving preferences and emerging dining trends, we have reviewed every aspect of the experience – from menu design, seasonal ingredients, and cooking techniques to beverage selection, presentation, and cabin crew service. The result is a combination of thoughtfully crafted dishes, carefully curated beverages, elegant service-ware, and thoughtful touches that make dining on board more memorable for our customers.”
The enhanced experience includes more than 100 new and refreshed appetisers, main courses, and desserts that are being introduced across all cabin classes under SIA Chefs’ Selection. This is a new inflight menu category developed by the Airline’s in-house and guest chefs, in collaboration with its catering partners, and it brings together comforting and familiar flavours, regional favourites, reimagined classics, and new culinary creations.
SIA is also introducing new wine labels for Suites, First Class, and Business Class, and new spirits options across all cabin classes, giving customers greater choice.
In Suites, First Class, and Business Class, meals will be served on new custom-designed service-ware, created in collaboration with Christofle, the French luxury tableware maison. The service-ware incorporates a subtle interpretation of SIA’s signature batik motif.
SIA’s cabin crew complement these enhancements with their knowledge, attentiveness, and warm service, bringing greater finesse and personalisation to the dining experience. In Suites and First Class, selected dishes may be presented with distinctive touches, while cabin crew may also offer beverage recommendations to complement customers’ meal selections.
The airline has begun to progressively roll out the new dishes, while the remaining dining enhancements, including new beverages, service-ware, and onboard service touches, will be introduced from November 2026.
You may also be interested in
12 technology and CX trends that can enhance airline and airport operations in 2026
How Nice Airport is blending personalisation, experiential retail and omnichannel innovation
Air Canada targets more proactive, personalised passenger experience with AI and better data


