FTE launches Baggage Innovation Working Groups to transform the baggage experience – open to all and free to join


Future Travel Experience (FTE) is excited to introduce our new FTE Baggage Innovation Working Groups. We now invite you to play your part in transforming the baggage experience and helping to build upon ideas forged by senior executives at the likes of Pittsburgh International Airport, Wizz Air, Bangalore International Airport Limited, AirAsia and Virgin Atlantic.

Following the presentation of Phase 2 of the FTE Business Model Transformation Think Tank at FTE APEX Virtual Expo 2021, which included a big focus on Redefining the Baggage Experience, we have taken the decision to launch industry-wide Baggage Innovation Working Groups as part of our ongoing efforts to turn the pioneering ideas and visions into reality.

In keeping with the Think Tank’s crowdsourcing efforts to date, we now invite the brightest minds in the baggage sector to participate in these Working Groups, which are free to attend for everyone. The Working Groups will focus heavily on the future of baggage and our aim is to identify and act upon the opportunities to deliver positive change in the years ahead. This effort will complement the work that is already being undertaken elsewhere in the industry, which often focuses on the here and now.

A total of four FTE Baggage Innovation Working Groups have been launched, focusing on the following topics:

  • Advancing off-airport baggage collection, check-in and delivery
  • Simplifying baggage infrastructure and processes at the airport
  • Unlocking opportunities presented by modern baggage messaging
  • Creating new commercial models for new baggage approaches
Learn more and register for the first Working Group calls >>

The journey so far

This effort to transform the baggage experience was introduced as part of FTE’s Business Model Transformation Think Tank in December 2020 and it has gathered pace thanks to high-level support from across the industry.

The Think Tank was launched in December 2020, with ‘Redefining the Baggage Experience’ quickly identified as a one of the core ambitions.

The Think Tank team was tasked with tackling the following problem statement: “How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?” Phase 1 was presented at the inaugural FTE APEX Virtual Expo and Phase 2 was presented at the second Virtual Expo in May 2021.

An impressive line-up of senior industry figures have already contributed to the Think Tank project, including Christina Cassotis, CEO, Pittsburgh International Airport; Robert Carey, President, Wizz Air; Satyaki Raghunath, Chief Strategy & Development Officer, Bangalore International Airport Limited (BIAL); Javed Malik, Group Chief Operations Officer, AirAsia; Juha Jarvinen, Chief Commercial Officer, Virgin Atlantic & President Emeritus, APEX; Samuel Ingalls, Principal, Barich, Inc.; and Andrew Price, Independent Consultant & Former Head of Global Baggage Operations, IATA. In addition, a recent crowdsourcing effort brought together innovators from across the industry, who shared their own ideas and visions to feed into the Think Tank project.

Three short- and medium-term baggage enhancements were highlighted in the Think Tank’s presentation at FTE APEX Virtual Expo in May 2021, following an industry-wide crowdsourcing effort. The FTE Baggage Innovation Working Groups will continue to build on this effort and seek to identify ways to turn pioneering ideas and visions into reality.

Among the short- and medium-term recommendations that were highlighted by the Think Tank team at Virtual Expo 2021 as having the potential to revolutionise baggage processing were embracing off-airport baggage collection, check-in and delivery services; overhauling baggage messaging; and embracing artificial intelligence and computer vision technology

Focusing on longer-term solutions, Ingalls and Price also highlighted a vision that includes embracing reusable and virtual bag tags, moving away from traditional baggage handling systems, and utilising automated guidance vehicles to enhance efficiency.

The launch of FTE’s Baggage Innovation Working Groups is the latest step in these important efforts to enhance and modernise the end-to-end baggage experience for the benefit of all industry stakeholders and their customers. Register your interest today and play your part in this landmark industry project.

Learn more and register for the first Working Group calls >>

FTE Baggage Innovation Working Groups to transform the future of baggage experience


As part of our efforts to help the industry redefine the baggage experience, Future Travel Experience has launched industry-wide Baggage Innovation Working Groups, building upon ideas forged by senior executives at the likes of Pittsburgh International Airport, Wizz Air, Bangalore International Airport Limited, AirAsia and Virgin Atlantic.

The Baggage Innovation Working Groups, kindly sponsored by Airportr, will focus on the following topics: advancing off-airport baggage collection, check-in and delivery; simplifying baggage infrastructure and processes at the airport; unlocking opportunities presented by modern baggage messaging; creating new commercial models for new baggage approaches. The first round of Zoom calls for each of the Baggage Innovation Working Groups will take place during the week commencing 13 September 2021. The forward-thinking groups will be led by expert Captains including Darin Juby, Director Baggage Services, Greater Toronto Airports Authority; Jason Odey, Director, Global Baggage Excellence, Air Canada; Idar Sørgjerd, Manager, Baggage Handling Service, Technical Infrastructure & Innovations, Avinor; Kevin Kleist, Head of Emerging Trends, Southwest Airlines; and Andrew Price, Consultant, Pegasus Aviation Advisors and previous Head of Global Baggage Operations, IATA.

Following subsequent calls, the main developments, recommendations and next steps will be presented to the industry during FTE Global+ 2021, taking place at the ARIA Resort in Las Vegas, 7-9 December, and the Working Groups will continue their work into 2022 and beyond.

Learn more and register for the first Working Group Calls   

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