FTE launches Baggage Innovation Working Groups to transform the baggage experience – open to all and free to join


Future Travel Experience (FTE) is excited to introduce our new FTE Baggage Innovation Working Groups. We now invite you to play your part in transforming the baggage experience and helping to build upon ideas forged by senior executives at the likes of Pittsburgh International Airport, Wizz Air, Bangalore International Airport Limited, AirAsia and Virgin Atlantic.

Following the presentation of Phase 2 of the FTE Business Model Transformation Think Tank at FTE APEX Virtual Expo 2021, which included a big focus on Redefining the Baggage Experience, we have taken the decision to launch industry-wide Baggage Innovation Working Groups as part of our ongoing efforts to turn the pioneering ideas and visions into reality.

In keeping with the Think Tank’s crowdsourcing efforts to date, we now invite the brightest minds in the baggage sector to participate in these Working Groups, which are free to attend for everyone. The Working Groups will focus heavily on the future of baggage and our aim is to identify and act upon the opportunities to deliver positive change in the years ahead. This effort will complement the work that is already being undertaken elsewhere in the industry, which often focuses on the here and now.

A total of four FTE Baggage Innovation Working Groups have been launched, focusing on the following topics:

  • Advancing off-airport baggage collection, check-in and delivery
  • Simplifying baggage infrastructure and processes at the airport
  • Unlocking opportunities presented by modern baggage messaging
  • Creating new commercial models for new baggage approaches
Learn more and register for the first Working Group calls >>

The journey so far

This effort to transform the baggage experience was introduced as part of FTE’s Business Model Transformation Think Tank in December 2020 and it has gathered pace thanks to high-level support from across the industry.

The Think Tank was launched in December 2020, with ‘Redefining the Baggage Experience’ quickly identified as a one of the core ambitions.

The Think Tank team was tasked with tackling the following problem statement: “How can the air transport industry create a more reliable and seamless end-to-end baggage journey that empowers passengers, reduces the reliance on decades-old processes, and/or creates a new joint revenue stream for airports, airlines and their partners?” Phase 1 was presented at the inaugural FTE APEX Virtual Expo and Phase 2 was presented at the second Virtual Expo in May 2021.

An impressive line-up of senior industry figures have already contributed to the Think Tank project, including Christina Cassotis, CEO, Pittsburgh International Airport; Robert Carey, President, Wizz Air; Satyaki Raghunath, Chief Strategy & Development Officer, Bangalore International Airport Limited (BIAL); Javed Malik, Group Chief Operations Officer, AirAsia; Juha Jarvinen, Chief Commercial Officer, Virgin Atlantic & President Emeritus, APEX; Samuel Ingalls, Principal, Barich, Inc.; and Andrew Price, Independent Consultant & Former Head of Global Baggage Operations, IATA. In addition, a recent crowdsourcing effort brought together innovators from across the industry, who shared their own ideas and visions to feed into the Think Tank project.

Three short- and medium-term baggage enhancements were highlighted in the Think Tank’s presentation at FTE APEX Virtual Expo in May 2021, following an industry-wide crowdsourcing effort. The FTE Baggage Innovation Working Groups will continue to build on this effort and seek to identify ways to turn pioneering ideas and visions into reality.

Among the short- and medium-term recommendations that were highlighted by the Think Tank team at Virtual Expo 2021 as having the potential to revolutionise baggage processing were embracing off-airport baggage collection, check-in and delivery services; overhauling baggage messaging; and embracing artificial intelligence and computer vision technology

Focusing on longer-term solutions, Ingalls and Price also highlighted a vision that includes embracing reusable and virtual bag tags, moving away from traditional baggage handling systems, and utilising automated guidance vehicles to enhance efficiency.

The launch of FTE’s Baggage Innovation Working Groups is the latest step in these important efforts to enhance and modernise the end-to-end baggage experience for the benefit of all industry stakeholders and their customers. Register your interest today and play your part in this landmark industry project.

Learn more and register for the first Working Group calls >>

Southwest, GTAA, Air Canada and Avinor help to drive baggage transformation as part of FTE Baggage Innovation Working Group


As part of our efforts to help the industry redefine the baggage experience, Future Travel Experience recently launched the FTE Baggage Innovation Working Group (BIWG), delivered with the support of our Strategic Partners AirPortr, BagsID Network and Brock Solutions.

The first round of online meetings, which took place in September, brought together hundreds of industry stakeholders who participated in highly engaging discussions around topics including advancing off-airport baggage collection, check-in and delivery; simplifying baggage infrastructure and processes at the airport; unlocking opportunities presented by modern baggage messaging; and creating new commercial models for new baggage approaches. The forward-thinking groups were led by expert Captains from companies including Greater Toronto Airports Authority, Air Canada, Avinor and Southwest Airlines, with the support of FTE’s Head of Baggage Transformation, Andrew Price. The full recordings are available to watch here.

The next BIWG online meeting will take place on 3 November and this will be followed by the first in-person meeting, which will be hosted in Las Vegas on 7 December, co-located with FTE Global 2021. The Working Group will then continue its work into 2022 and beyond.

Visit the FTE Baggage Innovation Working Group page >>   

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