‘Emirates First’ has officially opened at Dubai International Airport’s Terminal 3, offering a luxurious and unique airport experience for Emirates’ First Class customers and Skywards Platinum members. The check-in area has been meticulously upgraded with an opulent and refined private seating area, offering an exclusive check in process.
As the world’s largest operator of international First Class travel – offering 26,800 seats a week and the largest inventory of international First Class seats in the industry, Emirates continues to invest and uplift its customers’ experience at every touchpoint on the ground and in the air. This is a clear demonstration of Emirates’ commitment to renovating its ground products and providing more comfort to its customers.
“We invest heavily in upgrading our ground products, and Emirates First is one of the areas that will offer a unique and private environment to our First Class customers and Skywards Platinum members,” said Adel al Redha, Deputy President & Chief Operating Officer, Emirates. “We know our customers value privacy and convenience, and this will provide another level of hospitality to the check-in experience, as part of our efforts to continuously uplift the overall travel journey. Now, our customers can enjoy a sleek transfer with our Chauffeur Drive Service, a swift check-in at the exclusive Emirates First, explore a world-class lounge before boarding, and relax into a multi award-winning inflight experience with Emirates.”
Emirates First has been reimagined with premium customers in mind, and every detail of the travel journey considered. From the moment customers reach the dedicated Emirates Terminal 3 departures area, and just a few steps inside, a grand golden entryway now signifies the entrance the private space, where a dedicated Emirates host verifies guest eligibility for entry.
With a neutral palette of warm earth tones subtly blended with accents of Emirates’ signature rich bronze and gold, Emirates First is both visually relaxing and luxurious to the eye, offering a serene escape from the hustle and bustle of the airport. While grand columns flank the space, wooden floors are mixed with elegant marble flooring, while soft carpeting lies underfoot in the seating areas, and plush leather and soft fabric armchairs and sofas await.
Recognising the importance of time to premium customers, Emirates First offers a sleek experience where check-in formalities can be performed on iPads while guests are seated. Families can relax in the seated areas, while one member is assisted with the check-in process for all. Customers can also utilise the counters to check-in if preferred and drop baggage at the eye-catching marble and brass desks, where they are loaded onto dedicated First Class baggage belts. Customers can then breeze through Security and Immigration and proceed to one of the three dedicated Emirates First Class Lounges in Terminal 3, DXB to enjoy chef-crafted à la carte meals, fine wines, spirits and Champagne, complimentary spa treatments, business centres and kids’ areas, and concierge duty free shopping.
Hear more from Emirates at FTE Global – the “CES of Aviation” taking place in Long Beach, California, on 9 to 11 September 2025. Melanie Bryant, Vice President – IT Delivery and Business Enablement, Emirates, is participating in a session focused on ‘Advancing Digital Identity & Seamless Travel Efforts’.
View the full FTE Global 2025 conference agendas >> Join us at FTE Global – the “CES of Aviation” – in LA, 9 to 11 September 2025 – registration live >>You may also be interested in
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