APEX FTE Ancillary & Retailing Exhibition

Experience the world’s most comprehensive showcase of airline retailing, digital commerce, and ancillary innovation.

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Driving the Future of Airline Retailing

The APEX FTE Ancillary & Retailing Exhibition is the global hub for innovation in airline and airport retail, merchandising, payments, loyalty, and distribution. It’s where the most creative minds meet to unlock new revenue opportunities and reimagine how passengers shop, pay, and experience travel.

Co-located with APEX FTE EMEA and the Smart Ramp & Baggage Innovation Summit, the exhibition unites digital leaders, commercial executives, and startups driving the transformation of the end-to-end customer journey.

In 2026, you’ll find interactive demos, AI-driven personalisation platforms, and groundbreaking retail tech that redefine how airlines and airports monetise engagement before, during, and after the journey.

From frictionless in-flight commerce to omnichannel retail ecosystems and loyalty-driven experiences — this is the only event that connects the full commercial ecosystem under one roof.

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Exhibition showcase
Retail technology demo
Exhibitor booth
Networking floor
Startup showcase
Innovation hub

Why Exhibit at APEX FTE Ancillary & Retailing?

The industry’s definitive marketplace for commercial excellence and digital retail transformation.

Here’s why global suppliers, startups, and innovators exhibit with us:

Build powerful new partnerships

Build powerful new partnerships

Gain exposure to airline and airport buyers

Gain exposure to airline and airport buyers

Engage directly with decision-makers

Engage directly with decision-makers

Understand evolving traveller expectations

Understand evolving traveller expectations

Collaborate with the industry’s most progressive brands

Collaborate with the industry’s most progressive brands

Position your company as a market leader

Position your company as a market leader

Maximise pre-show visibility through global promotion

Maximise pre-show visibility through global promotion

Accelerate lead generation and brand growth

Accelerate lead generation and brand growth

We offer flexible stand options — from turnkey shell-schemes to custom spaces and meeting pods. Whatever your goals or budget, our team will help tailor a package that fits perfectly.

Across two full exhibition days, you’ll connect through one-to-one meetings, social events, and conference sessions packed with insights on digital commerce and ancillary innovation.

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FTE Dublin 2025 Exhibitor Testimonials
FTE Dublin 2024 Exhibitor Testimonials
Why Exhibit

Why Exhibit?

FTE Ancillary & Retailing offers unmatched access to decision-makers shaping retail, distribution, and loyalty strategy at the world’s leading airlines, airports, and digital travel brands.

Who Should Exhibit

Who Should Exhibit?

Any company offering solutions that enhance airline and airport retailing, ancillary revenue, payments, or customer experience should exhibit at APEX FTE Ancillary & Retailing 2026.

Our exhibition attracts senior and middle management from airlines, airports, and OTAs with responsibilities across:

Retailing Ancillary Revenue Digital Commerce Loyalty Payments Customer Experience Distribution Marketing E-Commerce IFEC Technology Data Hospitality Partnerships Airline Operations Airport Commercial Startups

What Our Community Says

Hear directly from the airline, airport, and commercial leaders who make APEX FTE Ancillary & Retailing the world’s definitive event for airline and airport commercial innovation and revenue growth.

I think it’s a great event and it’s just a great platform to discover lots of different ideas out there. We as an airline can take advantage of some of these ideas and work together with our partners to bring some of them to life.

Robert Carey, President, Wizz Air

We have had a wonderful experience. This is our first time exhibiting at FTE Dublin. The quality of people that we have met has been superb. It is one of the first events we have been to where there is a real social aspect to it. What FTE puts on outside of the actual conferences and exhibition is really engaging.

Mike Bathard, Managing Director, beSIM Global

Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts.

Juha Jarvinen, CCO, Virgin Atlantic

We very much enjoy coming to Dublin for FTE EMEA and FTE Ancillary & Retailing. We have had a good event, speaking to exactly the right people. It is everything we hoped for. The social events are of paramount importance. In the exhibition we have serious talks about business and our vision, then the social events really give a different aspect to the event – you are able to converse with people on a different level in a more relaxed atmosphere.

Jasper Quak, Managing Director, BAGTAG

I have been very happy being here. We have had a good audience with lots of nice meetings and relevant people. The social aspect of the event has been very nice – the opportunities have been there to meet people, and everyone has been in good spirits. The conference content has been well tailored. Will we attend again? The immediate answer is yes.

Christian Baillet, CEO, SimpleVisa

The event will give us an insight on where we stand, how Covid has changed certain frameworks and should give us food for thought of how to handle the challenges in the future of the retail and F&B world. Come and join the FTE Event in Dublin and be inspired.

Philipp Ahrens, Senior Vice President Center Management, Vienna Airport

I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are also very grateful for the Ancillary Award that goes to my team.

Tiina Tissari, Vice President, Customer Experience and Products, Finnair

It is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector.

Jennifer Koontz, Assistant Vice President European Airport Properties & Relations, Enterprise Holdings

APEX FTE Ancillary & Retailing 2026 Registration

Join us in Dublin for the world’s definitive event for airline and airport commercial innovation and revenue growth.

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Our team is happy to assist with registration, exhibition, or partnership queries.

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Book Your Booth

Showcase your retailing, loyalty, and digital commerce solutions to airline and airport leaders.

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Vital Event Information

APEX FTE Ancillary & Retailing 2026 will be the world’s definitive event for airline and airport commercial innovation and revenue growth. The show will bring together global leaders in retailing, loyalty, payments, digital transformation, and ancillary strategy to explore new business models, share best practices, and unlock new commercial opportunities across the end-to-end travel experience.

APEX FTE Ancillary & Retailing 2026 Logo
Event:
APEX FTE Ancillary & Retailing 2026
Date:
June 2026
Location:
RDS Dublin, Ireland