APEX FTE Ancillary & Retailing Conference

Whether your focus is revenue growth, retail transformation or future commercial models, discover the strategies shaping aviation’s commercial future

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Agenda Launched

The APEX FTE Ancillary & Retailing conference agenda is now live.

Explore the programme, secure your place, and plan the sessions you do not want to miss.

Hear from the most inspirational speakers from inside and outside of the industry

The APEX FTE Ancillary & Retailing conference will once again bring together airlines, airports, digital leaders and commercial innovators to explore the strategies and technologies shaping the next era of travel commerce. This year’s agenda will focus on key priorities including airline retailing transformation, airport commercial innovation, cross-stakeholder collaboration, ancillary revenue growth, personalisation, digital commerce strategies and how organisations can unlock new revenue opportunities across the end-to-end passenger journey.

A major new addition for 2026 is the Agentic AI Day, a dedicated series of sessions exploring how AI agents could reshape travel retailing, merchandising and offer creation, and what organisations need to do now to prepare for this shift. The conference will also feature the exclusive launch of the Commercial Collaboration Playbook, in partnership with Munich Airport.

Designed to encourage practical discussion and real-world learning, the programme combines keynotes, case studies, startup pitches and collaborative sessions to ensure attendees leave with actionable ideas to improve conversion, grow revenue and strengthen their commercial strategies.

FTE Ancillary Event
FTE Ancillary Event
FTE Ancillary Event
FTE Ancillary Event
2026 Conference Agenda

APEX FTE Ancillary & Retailing Conference

The agenda is live below. Browse the sessions, speakers, and key themes shaping this year’s event, then register to join us in person.

Tuesday 9 June 2026

11:00 - 17:00

FTE Smart Ramp members-only meeting

Location: Committee Room, RDS

FTE Smart Ramp members-only meeting

The Smart Ramp initiative, launched in partnership between FTE and innovation consultancy nlmtd, has the ultimate goal that aircraft turnaround can be achieved autonomously and more efficiently. Munich Airport, Lufthansa, Schiphol Group, KLM and Metropolitan Washington Airports Authority (MWAA) are all members of what is a truly global collaborative innovation initiative. Rapid progress has been made since the launch of Smart Ramp and in Dublin, members will meet to share current progress and learnings from the innovation challenges already planned including some 20 projects across eight airports in 2025.

This meeting is open exclusively to members of FTE Smart Ramp

12:30 - 14:30

FTE Digital, Innovation & Startup Hub meeting (Corporate Partners only)

Location: NovaUCD

FTE Digital, Innovation & Startup Hub meeting (Corporate Partners only)

In this members-only FTE Digital, Innovation & Startup Hub meeting, our Corporate Partners can expect keynotes, interactive discussions, and quick-fire pitches from a selection of pioneering startups, plus plenty of opportunities to network with fellow innovators. The FTE Hub is a truly unique community, designed specifically for the individuals and organisations who are at the forefront of digital transformation and innovation in the aviation industry. Members openly share expertise, experiences and inspiration year-round through curated virtual and in-person meet-ups.

This meeting is open exclusively to Corporate Partners of the FTE Digital, Innovation & Startup Hub.

Hosted by

15:30 - 17:30

FTE Baggage Innovation Working Group meeting (members only)

Location: Merrion, RDS

FTE Baggage Innovation Working Group meeting (members only)

The FTE Baggage Innovation Working Group (BIWG) brings together the most innovative and progressive baggage supply chain companies, airlines, and airports from across the industry to provide a unique platform for cooperation and industry advancement. It is the platform for developing new techniques, technologies, and business models to deliver tangible change in the baggage sector. There are over 130 BIWG members, all playing an active role in the industry’s leading learning and networking platform for those serious about baggage transformation.

This meeting is open exclusively to members of the FTE Baggage Innovation Working Group.

16:00 - 18:00

City of Dublin Walking Tour

(Pre-registration required; limited capacity)

City of Dublin Walking Tour

At FTE we pride ourselves on providing the very best in networking events; enabling our guests to unwind and connect with like-minded industry peers in a relaxed environment. To support this ambition, we have once again teamed up with passenger disruption experts Plan3, to invite attendees to join them on Tuesday 9 June for a City of Dublin walking tour.

Brought to you by passenger disruption experts:

18:00 - 20:00

The FTE Dublin Ice Breaker at House Dublin

The FTE Dublin Ice Breaker at House Dublin

Kick off the conference in style at our official Ice Breaker at House Dublin. This relaxed and vibrant evening offers your first opportunity to connect with fellow delegates while enjoying great food, fabulous drinks, and live music in a venue that blends boutique charm with energetic city flair.

Whether you’re keen to immerse yourself in Dublin’s culture, reconnect with industry peers, or simply unwind after travelling, this is the perfect way to start the event on a high note.

Wednesday 10 June 2026

08:00 - 09:00

FTE World Ancillary & Retailing Working Group meeting (members only)

FTE World Ancillary & Retailing Working Group meeting  (members only)

Join us for the FTE World Ancillary & Retailing Working Group meeting – an intimate breakfast and discussion session designed exclusively for members of the community. Bringing together a collective of relevant industry stakeholders, including airlines, the Working Group provides a collaborative forum to exchange ideas, insights, and strategies shaping the future of airline retailing and ancillary revenue. Together, we believe that by working collaboratively as a sector and leveraging technology, innovative approaches, and new business models, we can unlock a significantly larger revenue opportunity for the entire industry.

This meeting is open exclusively to members of the FTE World Ancillary & Retailing Working Group.

Registration open

08:00 - 18:00

Show opening, plus networking & coffee on the exhibition floor

08:30 - 09:00
09:00 - 09:35

Opening Keynote Session (joint session for all attendees)

Opening Keynote Session (joint session for all attendees)
09:40 - 10:30

Retailing inspiration from across the aviation sector – AI, e-commerce, personalisation and more

In this high-level session, a leading airline and airport will share how they are embracing technology, innovation and strategic partnerships to significantly boost commercial performance.

Format:

A fireside chat followed by a presentation and Q&A.

Moderator:
Eric Leopold
Eric Leopold
Founder
Threedot
Fireside Chat:

The Airline Perspective: How Turkish Airlines is creating a new era of commercial opportunity

Yılmaz Goralı
Yılmaz Goralı
Vice President, Airline Retailing - Product Development
Turkish Technology
Presentation:

The Airport Perspective: How Zurich Airport has embraced digital to create personalised services and seamlessly connected physical/digital touchpoints to boost revenues and CX

Nico Castagna
Nico Castagna
Head Digital & Experience
Zurich Airport

Networking break

10:30 - 11:30
11:30 - 13:00

EXCLUSIVE: Commercial collaboration: embracing innovation and collaboration to create new revenue streams for airlines, airports and their partners (including the exclusive launch of the Commercial Collaboration Playbook, in partnership with Munich Airport)

EXCLUSIVE: Commercial collaboration: embracing innovation and collaboration to create new revenue streams for airlines, airports and their partners (including the exclusive launch of the Commercial Collaboration Playbook, in partnership with Munich Airport)
Part 1

Exclusive launch of the Commercial Collaboration Playbook, in partnership with Munich Airport

Dr. Jan-Henrik Andersson
Dr. Jan-Henrik Andersson
Chief Commercial Officer
Munich Airport

Available exclusively to those attending APEX FTE Ancillary & Retailing in Dublin, the unique Commercial Collaboration Playbook will provide a practical and proven blueprint for how air transport industry stakeholders can create a significantly bigger revenue pie for all stakeholders to share in by working in progressive new ways. It will focus on collaborative approaches to retailing and revenue growth, examining how new partnership models, data strategies and enabling technologies can support more integrated, customer-centric commercial outcomes. Following the event, attendees will also receive exclusive follow-up content on the Commercial Collaboration Playbook from Munich Airport and FTE.

Part 2

Interactive panel discussion

Moderator:
Dr. Jan-Henrik Andersson
Dr. Jan-Henrik Andersson
Chief Commercial Officer
Munich Airport
Panellists:
Stefan Patermann
Stefan Patermann
Head of Commercial Excellence & Commercial Airport Partnerships
Lufthansa
Martin Kamlah
Martin Kamlah
Vice President – Professional Services
Munich Airport International
More speakers to be announced soon

12:05 - 13:00

Option 1: FTE Innovate Awards Pitch Session: Best New Transformative Concept

Alternative Session Option

Option 1: FTE Innovate Awards Pitch Session: Best New Transformative Concept

Now in their fourth edition, the FTE Innovate Awards are once again at the epicentre of the APEX FTE EMEA event. Building on the momentum of previous years, the Awards have been expanded to welcome participation from across the global aviation ecosystem, reflecting the international relevance of the initiatives being showcased and the growing global array of participants that the APEX FTE EMEA event attracts year-on-year.

During this session, the finalists in the ‘Best New Transformative Concept’ category will pitch on stage as they vie to secure the audience members’ votes. The winners will be announced during the FTE Innovate Awards presentation ceremony on Thursday 11 June.

Finalists:

aero-sec
Finalists:

Turning audio announcements into actionable intelligence for a seamless passenger journey

Sara Rykov
Sara Rykov
CTO
Metcove

From Runway to Reality: How 3D Intelligence Transforms Airport Safety and Operations

Dr. Yang Ji
Dr. Yang Ji
Founder CEO
NewSense
Robert Götze
Robert Götze
Corporate Security
Munich Airport

What could you do with real-time carry-on baggage data?

Akku Kumar
Akku Kumar
CEO
Arrow Analytics

How to overcome legacy compliance challenges with NDC: EES (EU-Lisa) automation case study

Aleksander Goszczycki
Aleksander Goszczycki
CEO
PnrGo

Boarding at the Speed of Identity: The Future of Air Travel

Sami Elhini
Sami Elhini
Senior Director, Programs, Solutions
Aware Inc
Tim Gavaghan
Tim Gavaghan
Solutions Manager
Aware Inc

Integrated Seat Belt Detection System

Speaker Name
Speaker Name
TBC
AERO-SEC

Networking Lunch Break

13:00 - 14:30
13:15 - 14:15

Startup Pitch Session (joint session for all attendees)

Startup Pitch Session (joint session for all attendees)

The APEX FTE EMEA and Ancillary & Retailing Startup Pitch Session will provide a platform for high-potential startups to showcase their products and services that have been developed to enhance the customer experience, operational efficiency and commercial performance.

14:30 - 15:30

Option 1: Case Study Spotlight: Airline retailing and ancillary revenue excellence powered by new technology, approaches and collaborations

Discover some of the inspiring ways in which airlines and their partners are successfully pioneering new routes to generating revenue and transforming ancillaries into a core growth engine. In this case study-led session, you’ll gain actionable insights into modern revenue trends and the evolving role of AI and collaboration in driving world-class retailing excellence and passenger value.

Format:

Case study presentations followed by Q&A.

Moderator:
Ross Falconer
Ross Falconer
Head of Content
Future Travel Experience
Presentation:

How Finnair has embraced digital transformation and modern airline retailing to deliver personalised experiences and boost revenues

Salla Rinta-Kanto
Salla Rinta-Kanto
Head of Products and Retailing Development
Finnair
Presentation:

Turning Flexibility into Profit: Volaris & TravelX’s Post-Booking Playbook

Martin Restrepo
Martin Restrepo
Director of Business Development
TravelX
Eduardo Morales
Eduardo Morales
Director of Revenue Management and Pricing
Volaris
Fireside Chat:
Ella Alkalay Schreiber
Ella Alkalay Schreiber
SVP & GM of Fintech
Hopper Technology Solutions

Plus airline partner.

14:31 - 15:30

Option 2: Creative strategies to boost airport commercial performance while creating memorable customer experiences

In this engaging panel discussion, hear from leading airports plus retail and operations partners who will share their insights into how they have developed successful retail strategies that elevate the customer experience whilst also laying the foundations for non-aero growth.

Format:

Each speaker will talk from their seat for three minutes, before the moderator leads an interactive panel discussion.

Moderator:
Martijn Steur
Martijn Steur Invited
Managing Director
Kinetic Consultancy
Speaker invited
Panellists:
Marcus Spahn
Marcus Spahn
General Manager of Non-Aero BD
MATARAT
Jeff Livney
Jeff Livney
VP for Business Development - Digital Products
Airport Dimensions
Sylvie Ladame
Sylvie Ladame
Sales Director EMEA APAC
Atrius
More speakers to be announced soon
15:30 - 16:30

Networking break / Marketplace Speed Networking 1 – Airports

Networking break / Marketplace Speed Networking 1 – Airports

A brand-new addition to the event, the FTE Marketplace Speed Networking sessions are designed to maximise your time in Dublin with high-impact, pre-arranged meetings. Taking place in a dedicated forum on the exhibition floor, this new format gives vendors the chance to connect with airlines and airports through a series of fast-paced 5-minute introductions – helping you spark new conversations, generate leads, and unlock new commercial and innovation opportunities. VIP access is available for qualifying exhibitors.

16:30 - 17:30

Day 1 Closing Keynote and Innovation Leaders Panel: Transformative Approaches & Business Models

Part 1

Keynote Presentation: Exclusive Insights From a Global Futurist

Renowned Global Futurist Rohit Talwar will deliver an exclusive presentation exploring the opportunities and challenges created by ever-evolving technology developments in an increasingly unpredictable world. What does this mean for airlines, airports and their partners today? What might the future look like? And how can all stakeholders position their business to thrive in the years ahead?

Part 2:

Day 1 Closing Keynote Panel

Moderator:
Rohit Talwar
Rohit Talwar
CEO
Fast Future
Panellists:
Linda Patrice Celestino
Linda Patrice Celestino
Vice President Guest Experience
Riyadh Air
Fouad Caunhye
Fouad Caunhye
Chief Commercial Officer
RwandAir
Khaled Nazer
Khaled Nazer
Customer Experience Strategy Director
MATARAT
Adam Almagro
Adam Almagro
SVP Business Development
daa International
Questions:
  • How is each organisation responding to and embracing the latest technology advancements to enhance operations, CX and/or commercial performance?
  • To what extent are airlines, airports and their partners actively exploring transformative new approaches and business models to help ensure their organisation can thrive in the future?
  • How can stakeholders effectively adapt and successfully plan for the longer term in an increasingly unpredictable world?
  • How can airlines and airports successfully balance the demands for enhanced customer experiences, optimised operational efficiency, and commercial success?
  • How different might the aviation industry look 5-10 years from now and how can we all prepare for this?
17:30 - 18:45

Networking Reception and FTE and APEX Awards Ceremony – featuring the FTE Ancillary & Retailing Awards and the FTE Airline/Airport Digital Transformation Power List EMEA

Networking Reception and FTE and APEX Awards Ceremony – featuring the FTE Ancillary & Retailing Awards and the FTE Airline/Airport Digital Transformation Power List EMEA

Make the most of the vital networking opportunities provided at the FTE Dublin Networking Reception, where delegates can enjoy demonstrations in the exhibition and network with their peers over drinks before our Awards ceremony.

It has been a time of real transformation across the industry, and we will honour and recognise those efforts in Dublin. 15 airlines and 15 airports will be shortlisted for the FTE World Ancillary & Retailing Awards 2026, with three in each category being honoured for outstanding achievement during the ceremony. We will also celebrate the members of the 2026 FTE EMEA Airline and Airport Power Lists.

Following this, the APEX ceremony will recognize APEX Best™ in Airline Awards from Africa, the Middle East, Europe, North America, and South America. Based on verified passenger feedback via TripIt® from Concur®, the 2026 Awards reflect ratings from over one million flights across 600+ airlines, covering key categories including seat comfort, cabin service, food and beverage, entertainment, and Wi-Fi.

21:00 - 23:00

Summer in Dublin Travel Massive Meet Up

Summer in Dublin Travel Massive Meet Up

The “Summer in Dublin” informal social event, kindly hosted by The Travel Massive Dublin Chapter, is the perfect opportunity to continue your conference networking and connect with the local travel community. The not-for-profit Travel Massive Dublin has been hosting free-to-attend social events, insightful interviews, educational panels, and generally supporting the travel industry in Ireland since October 2013. Location to be confirmed soon.

Thursday 11 June 2026

Registration & Exhibition Opens

08:30 - 09:00
09:00 - 09:30

Opening Keynote Session (joint session for all attendees)

FTE Exclusive: Can AI make flying magical again?


This exclusive keynote will separate the noise from the signal. It is based in 2040 and will run through future scenarios of how AI will impact airlines, airports and travellers. Learn from AI best practices from top airlines and beyond.

09:35 - 10:30

Option 1: Agentic AI Day Session 1: How Agentic AI is shifting the way the aviation commercial ecosystem operates, and what the future might hold

Option 1: Agentic AI Day Session 1: How Agentic AI is shifting the way the aviation commercial ecosystem operates, and what the future might hold
Format:

Following a scene-setting presentation, the moderator will lead an interactive panel discussion.

The FTE Agentic AI Day is a dedicated forum exploring how AI agents are set to reshape travel commerce. Attendees will gain a clear understanding of how consumer and business AI agents are expected to transform retailing, merchandising, and offer creation across the travel sector. The sessions will explore the implications for pricing strategies, data sharing, and commercial visibility in an increasingly AI-driven ecosystem, while also examining the technology and commercial foundations organisations need to begin preparing for this shift.

Moderator’s scene-setting presentation:

Exclusive unveiling of Agentic AI White Paper

Eric Leopold
Eric Leopold
Founder
Threedot
Panellists:
Yılmaz Goralı
Yılmaz Goralı
Vice President, Airline Retailing - Product Development
Turkish Technology
Everton Oliveira
Everton Oliveira
Principal Gen AI Solutions Architect
Ryanair
Miguel Luparelli
Miguel Luparelli
Product Innovation Director
Facephi
09:35 - 10:30

Option 2: Where are the biggest opportunities to increase ancillary revenues and how can airlines unlock the untapped potential?

This panel session explores how airlines can leverage data-driven personalisation, creative partnerships, and emerging digital tools to identify high-growth ancillary revenue opportunities and unlock untapped opportunities.

Format:

Interactive panel discussion.

Moderator:
Mark Lenahan
Mark Lenahan
Director
Lenahan Consulting
Panellists:
Jonas von Kruechten
Jonas von Kruechten
Founder, dgtlsky (and Board Director, APEX)
dgtlsky
Shanika Trotman
Shanika Trotman
Acting Head of Business Development
Vodafone Travel eSIM
More speakers to be announced soon
09:36 - 10:30

FTE Innovate Awards Pitch Session: Most Innovative Airport Initiative

Alternative Session Option

FTE Innovate Awards Pitch Session: Most Innovative Airport Initiative

Now in their fourth edition, the FTE Innovate Awards are once again at the epicentre of the APEX FTE EMEA event. Building on the momentum of previous years, the Awards have been expanded to welcome participation from across the global aviation ecosystem, reflecting the international relevance of the initiatives being showcased and the growing global array of participants that the APEX FTE EMEA event attracts year-on-year.

During this session, the finalists in the ‘Most Innovative Airport Initiative’ category will pitch on stage as they vie to secure the audience members’ votes. The winners will be announced during the FTE Innovate Awards presentation ceremony on Thursday 11 June.

Finalists:

AENA
Finalists

From Regulation to ROI: Autonomous Snow Clearance in ILS Zones

Marina Lützenberger
Marina Lützenberger
Program Director, Corporate Strategy & Digitalization
Fraport

ADR’s Buildots digital twin construction initiative

Letizia Petrarca
Letizia Petrarca
Head of Innovation Hub & Intrapreneurship
Aeroporti di Roma

Airside 360 – One Platform. All operations. Orchestrated.

Stefan Häberlein
Stefan Häberlein
Aviation Operations - Head of Traffic Supervision
Munich Airport

Still on holiday. Even at the gate.

Svetlana Simeonova
Svetlana Simeonova
Director Commercial Activities & Customer Experience
Fraport Twin Star Airport Management AD

Brussels Airport’s BRUce Digital Assistant

Speaker Name
Speaker Name
TBC
Brussels Airport

Aena’s LiDAR Passenger Flow Analytics

Speaker Name
Speaker Name
TBC
Aena
10:30 - 11:30

Networking break / Marketplace Speed Networking 2 – Airlines

Networking break / Marketplace Speed Networking 2 – Airlines

A brand-new addition to the event, the FTE Marketplace Speed Networking sessions are designed to maximise your time in Dublin with high-impact, pre-arranged meetings. Taking place in a dedicated forum on the exhibition floor, this new format gives vendors the chance to connect with airlines and airports through a series of fast-paced 5-minute introductions – helping you spark new conversations, generate leads, and unlock new commercial and innovation opportunities. VIP access is available for qualifying exhibitors.

11:30 - 12:45

Agentic AI Day Session 2: How should you set up your commercial and retailing teams to thrive in the age of Agentic AI?

Agentic AI Day Session 2: How should you set up your commercial and retailing teams to thrive in the age of Agentic AI?
Format:

Earlier ancillary and retailing conference sessions demonstrate how to make best use of the commercial opportunities using Agentic AI. Fundamentally though, the Agentic AI era demands the right human skills and organisational structure to be successful, from the outset. This session explores how to evolve your commercial and retailing teams, bridge the gap between human expertise and machine intelligence, and foster a high-performance culture that unlocks new efficiencies, revenues and personalised experiences.

Moderator:
Sinead Finn
Sinead Finn
Founder
affinnity
Panellists:
Rany Francois-Marie Saad
Rany Francois-Marie Saad
Designated CEO, AIRIVERIA and Fellow
INSEAD AI Venture Lab
Alfonso (Poncho) Ramirez
Alfonso (Poncho) Ramirez
President
Kaiban
More speakers to be announced soon

Networking Lunch Break

12:45 - 13:45
13:00 - 13:30

FTE Communities Captains Briefing

Location: FTE booth on the exhibition floor

Hear about the latest developments from across the FTE Communities – the FTE Digital, Innovation & Startup Hub, FTE Baggage Innovation Working Group, and FTE World Ancillary & Retailing Working Group.

Led by:
Darin Juby
Darin Juby
Head of Transformation
Future Travel Experience
Kevin Kleist
Kevin Kleist
Head of Emerging Trends
Southwest Airlines
Ryan Ghee
Ryan Ghee
Chief Operating Officer
Future Travel Experience
14:15 - 15:15

Option 1: FTE Innovate Awards Pitch Session: Most Innovative Airline Initiative

Alternative Session Option

Option 1: FTE Innovate Awards Pitch Session: Most Innovative Airline Initiative

Now in their fourth edition, the FTE Innovate Awards are once again at the epicentre of the APEX FTE EMEA event. Building on the momentum of previous years, the Awards have been expanded to welcome participation from across the global aviation ecosystem, reflecting the international relevance of the initiatives being showcased and the growing global array of participants that the APEX FTE EMEA event attracts year-on-year.

During this session, the finalists in the ‘Most Innovative Airline Initiative’ category will pitch on stage as they vie to secure the audience members’ votes. The winners will be announced during the FTE Innovate Awards presentation ceremony on Thursday 11 June.

Finalists:

Finnair
AirAsia
Air France KLM
Air Canada
Qatar Airways
Finalists:

Finnair inflight Order-to-Seat innovation: Enhancing Customer experience, ancillary revenue and efficiency

Salla Rinta-Kanto
Salla Rinta-Kanto
Head of Products and Retailing Development
Finnair
Taneli Lukkarinen
Taneli Lukkarinen
Business Manager, Products & Retailing
Finnair

AirAsia Flight Disruption Management System (FDMS)

Alexia Leong Gan Hung
Alexia Leong Gan Hung
Head of Customer Happiness & Transformation
AirAsia

SPARC: Internal merchandising and bundling tool

Alexis Montcel
Alexis Montcel
Head of Tech
Air France KLM

Baggage Endeavour: Redefining the customer and employee experience

Jason Odey
Jason Odey
Director, Baggage & Airside Innovation
Air Canada

Transforming aircraft loading operations through real-time digital load reconciliation

Naveen Thomas
Naveen Thomas
Project Manager
Qatar Airways

SmartTail: Fuel Efficiency Through Optimal Tail Assignment

Selçuk Kalafat
Selçuk Kalafat
Data & AI Solutions Manager
SunExpress
14:15 - 15:15

Agentic AI Day Session 3: The Agentic AI Co-Creation Session

Agentic AI Day Session 3: The Agentic AI Co-Creation Session

This hackathon-style Co-Creation Workshop will bring together a variety of stakeholders to work on an Agentic AI challenge set by the session moderator. Each table will discuss the topic at hand, share opinions and experiences, and agree three main takeaways, which will be shared with the entire group at the end of the session and all delegates as part of the post-event resources. The aim is to simulate how a traveller will use an AI agent to search for and book a trip.

Led by:
Eric Leopold
Eric Leopold
Founder
Threedot

Networking break

15:15 - 15:45
15:45 - 16:30

Wrap-up and FTE Innovate Awards Ceremony (joint session for all attendees)

Wrap-up and FTE Innovate Awards Ceremony (joint session for all attendees)

We wrap up two days of learning, networking and inspiration by inviting all attendees to relax and enjoy a farewell drink and see who comes out top in the FTE Innovate Awards 2026. Over the past two days, attendees will have heard from a variety of industry stakeholders, each pitching on stage in an effort to win votes and be named an FTE Innovate Awards winner. Now the votes have been tallied, we will announce and celebrate the FTE Innovate Awards 2026 winners.

Key Topics to be Addressed

Explore how retailing, loyalty, and digital innovation are reshaping airline and airport commercial performance.

Retailing inspiration from inside and outside of aviation
Commercial collaboration between airlines and airports
Tapping into the potential offered by Agentic AI
Airline ancillary revenue excellence
Creative strategies to boost airport commercial performance
New business models and revenue opportunities

APEX FTE Ancillary & Retailing 2026 Registration

Join us in Dublin for the world’s definitive event for airline and airport commercial innovation and revenue growth.

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What Our Community Says

Hear directly from the airline, airport, and commercial leaders who make APEX FTE Ancillary & Retailing the world’s definitive event for airline and airport commercial innovation and revenue growth.

I think it’s a great event and it’s just a great platform to discover lots of different ideas out there. We as an airline can take advantage of some of these ideas and work together with our partners to bring some of them to life.

Robert Carey, President, Wizz Air

We have had a wonderful experience. This is our first time exhibiting at FTE Dublin. The quality of people that we have met has been superb. It is one of the first events we have been to where there is a real social aspect to it. What FTE puts on outside of the actual conferences and exhibition is really engaging.

Mike Bathard, Managing Director, beSIM Global

Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts.

Juha Jarvinen, CCO, Virgin Atlantic

We very much enjoy coming to Dublin for FTE EMEA and FTE Ancillary & Retailing. We have had a good event, speaking to exactly the right people. It is everything we hoped for. The social events are of paramount importance. In the exhibition we have serious talks about business and our vision, then the social events really give a different aspect to the event – you are able to converse with people on a different level in a more relaxed atmosphere.

Jasper Quak, Managing Director, BAGTAG

I have been very happy being here. We have had a good audience with lots of nice meetings and relevant people. The social aspect of the event has been very nice – the opportunities have been there to meet people, and everyone has been in good spirits. The conference content has been well tailored. Will we attend again? The immediate answer is yes.

Christian Baillet, CEO, SimpleVisa

The event will give us an insight on where we stand, how Covid has changed certain frameworks and should give us food for thought of how to handle the challenges in the future of the retail and F&B world. Come and join the FTE Event in Dublin and be inspired.

Philipp Ahrens, Senior Vice President Center Management, Vienna Airport

I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are also very grateful for the Ancillary Award that goes to my team.

Tiina Tissari, Vice President, Customer Experience and Products, Finnair

It is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector.

Jennifer Koontz, Assistant Vice President European Airport Properties & Relations, Enterprise Holdings

Event Partners and Sponsors

Vital Event Information

APEX FTE Ancillary & Retailing 2026 will be the world’s definitive event for airline and airport commercial innovation and revenue growth. The show will bring together global leaders in retailing, loyalty, payments, digital transformation, and ancillary strategy to explore new business models, share best practices, and unlock new commercial opportunities across the end-to-end travel experience.

APEX FTE Ancillary & Retailing 2026 Logo
Event:
APEX FTE Ancillary & Retailing 2026
Date:
to June 2026
Location:
RDS Dublin, Ireland