JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.


JetBlue has announced new onboard products, including a fresh wave of culinary creations and inflight content. Launching in September, they are part of the airline’s strategy to elevate every moment of the travel journey.

Qatar Airways has launched Privilege Club Pro, a subscription service for members to seamlessly collect additional Avios and Qpoints, “rewarding loyalty in more personal, relevant, and exciting ways”.

Southwest has announced a partnership with Peet’s Coffee, which will be its official coffee provider. This marks the first time Peet’s has teamed up with a major U.S. airline to serve its signature coffee inflight.

Etihad Airways has launched the first commercial flight of its all-new A321LR. The latest cabin innovation is designed to deliver the same elevated service and attention to detail as its widebody experience.

Singapore Airlines and Garuda Indonesia are strengthening their longstanding cooperation, with the launch of enhanced product offerings and customer benefits, including reciprocal lounge access.

American Airlines and Mastercard have announced an extension of their partnership, with the aim of delivering more rewarding travel experiences and value through advanced payments tech and services.

Meet the 12 executives on the FTE Airline Digital Transformation Power List Americas 2025, who have been recognised for their outstanding efforts to lead how their organisation has embraced digital innovation.

Southwest Airlines is introducing the option for travellers to select their seat at the time of booking for flights beginning on 27 January 2026, as part of efforts to deliver a smooth and efficient customer experience.

Air New Zealand is working with OpenAI to expand its use of artificial intelligence, aiming to boost efficiency and enhance CX. Implementation of the technology is already driving smarter, faster decisions.

American Airlines is the first carrier to pilot One Stop Security in the U.S. for seamless connections. This allows customers travelling from LHR and connecting through DFW to clear U.S. Customs at the arrival gate.

All Nippon Airways has selected Lido Flight 4D, the most advanced flight planning solution from Lufthansa Systems, as the airline reinforces its focus on stability and cost efficiency through next-generation aviation IT.

Air France has teamed up with chef mixologist Matthias Giroud to design a new collection of alcoholic and non-alcoholic cocktails, served exclusively in the La Première cabin for an enhanced customer experience.

In this report from APEX FTE Dublin 2025, discover how YVR, Aer Lingus, and Aeroporti di Roma are shaping the future of travel by blending cutting-edge tech with human connection to deliver a truly unique CX.

A key session at the recent APEX FTE Dublin 2025 event focused on ‘Advanced approaches to Modern Airline Retailing and Offer & Order management’, featuring Lufthansa Group, Air France-KLM and Threedot.

Riyadh Air has signed a strategic partnership with Almatar to integrate modern retailing capabilities. The aim is to deliver dynamic travel experiences through real-time pricing, personalised offers, and more.

Delta Air Lines is elevating its onboard experience in celebration of its Centennial year, with several enhanced food and beverage offerings now being introduced to provide travellers with a taste of summer.
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