Up in the Air News

SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The revamped CX includes product innovations and new service features.

Delta Air Lines, which is celebrating its centennial year, has partnered with Maison Taittinger. The partnership with the luxury Champagne brand is part of efforts to provide “a best-in-class onboard experience”.

Lufthansa is improving the travel experience with new meals on short and medium-haul flights in Business Class. The new catering concept offers travellers more choice and a convenient ‘Pre-Select’ capability.

airBaltic has become the first European airline to introduce SpaceX’s Starlink high-speed internet for free onboard its Airbus A220-300 fleet, marking a new era of seamless inflight connectivity for passengers.

Aeromexico is expanding its longstanding relationship with Viasat. The airline will retrofit its Boeing 787 Dreamliner fleet with Viasat’s most advanced inflight Wi-Fi solution for upgraded connectivity and CX.

FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.

In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.