The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.

Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.

In a headline session at the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events, four senior leaders from Ryanair took to the stage to share how Europe’s largest airline group is reimagining the travel experience.

At the co-located APEX FTE EMEA and Ancillary & Retailing events (Dublin, 10-12 June 2025) Retail in Motion announced a new five-year contract with Ryanair for onboard retail product, distribution and technology.

At the co-located APEX FTE EMEA and Ancillary & Retailing events (Dublin, 10-12 June 2025) Virgin Australia and HTS (Hopper Technology Solutions) announced an expanded partnership with the new HTS Stays offering.

The APEX FTE EMEA and Ancillary & Retailing 2025 events concluded with the FTE EMEA Innovate Awards ceremony – the industry’s definitive innovation platform. The FTE EMEA Startup Innovation Award was also presented.

Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.

Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.

Find out more about the innovative solutions that will be on display at FTE Dublin on 10-12 June 2025 from the industry’s most established global industry providers and our largest-ever showcase of startups.

Finnair, in partnership with Amadeus, has become the first airline to create a native order – a milestone in the shift to ‘Offers and Orders’ and paving the way for a simpler, more connected travel experience.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

American Airlines is enhancing the inflight experience by introducing tequila and an expanded buy onboard menu, underscoring its commitment to local flair, culinary creativity and customer-focused innovation.

ANA Group is introducing a redesigned sign language badge to improve accessibility and inclusivity for all passengers. The aim is to enhance seamless communication with those who rely on sign language.

Icelandair, in collaboration with Kaelis, is introducing a new tableware collection inspired by Iceland’s stunning landscapes, aiming to elevate Business Class dining with artistic, nature-infused designs.

Royal Air Maroc, which plans to quadruple its fleet by 2037, has partnered with Touch Inflight Solutions to deliver scalable, next-generation IFE designed to elevate the passenger experience.

Delta Air Lines is enhancing CX in partnership with fashion brand Missoni, with upgrades for its most premium cabin, Delta One, noting that the sleep experience is customers’ top priority throughout their flight.

Singapore Airlines has signed agreements with Neste and World Energy to acquire Sustainable Aviation Fuel (SAF) and SAF certificates, supporting its decarbonisation journey and long-term net zero goal.
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