REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
All Nippon Airways has unveiled ‘THE Room FX’ in collaboration with Safran. This next-generation Business Class concept has a privacy door for each seat of the Boeing 787-9 aircraft for “the future of luxury flight”.
Qatar Airways has announced a new gastronomic collaboration with acclaimed French chef Yannick Alléno, as part of its commitment to delivering “a refined, multi-sensory journey” for its passengers.
Cebu Pacific has signed an agreement with Lufthansa Systems to implement its next-generation operations control and crew management solution – to further enhance operational efficiency and CX.
The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.
In a headline session at the co-located APEX FTE EMEA and Ancillary & Retailing 2025 events, four senior leaders from Ryanair took to the stage to share how Europe’s largest airline group is reimagining the travel experience.
JetBlue and United have launched Blue Sky, a unique loyalty program partnership offering more flight options, mutual rewards benefits, and expanded booking access across both airlines’ global networks.
Cathay Pacific is introducing new ‘Chinese Classics’ dining offerings inspired by the ‘Eight Great Cuisines of China’ for Business Class customers, showcasing its leadership and innovation in inflight dining.
Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.
Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.
Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.
Find out more about the innovative solutions that will be on display at FTE Dublin on 10-12 June 2025 from the industry’s most established global industry providers and our largest-ever showcase of startups.
Finnair, in partnership with Amadeus, has become the first airline to create a native order – a milestone in the shift to ‘Offers and Orders’ and paving the way for a simpler, more connected travel experience.
Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.
American Airlines is enhancing the inflight experience by introducing tequila and an expanded buy onboard menu, underscoring its commitment to local flair, culinary creativity and customer-focused innovation.
ANA Group is introducing a redesigned sign language badge to improve accessibility and inclusivity for all passengers. The aim is to enhance seamless communication with those who rely on sign language.
Icelandair, in collaboration with Kaelis, is introducing a new tableware collection inspired by Iceland’s stunning landscapes, aiming to elevate Business Class dining with artistic, nature-infused designs.
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