Nice Côte d’Azur Airport unveils new retail concepts to elevate the passenger experience


Nice Côte d’Azur Airport has completed a major retail transformation, introducing luxury brands, local artisan concepts and innovative shopping experiences inspired by the identity of the French Riviera.

Summary:

  • Nice Côte d’Azur Airport has completed an 18-month transformation of more than 40 retail and service outlets across 6,300sqm of terminal space.
  • The revamped retail programme combines luxury brands, local Mediterranean craftsmanship, innovative concepts and enhanced services to create a distinctive French Riviera-inspired passenger experience.
  • The redevelopment supports the airport’s strategy to elevate service quality, strengthen commercial performance and embed sustainability throughout its operations.

Nice Côte d’Azur Airport has completely transformed some 40 shops across its three terminals for scheduled and business aviation, covering 6,300sqm, following an 18-month improvement programme. The new retail selection reflects the region, where French craftsmanship and luxury come together.

This is the culmination of a long and meticulous project, launched in September 2023. By renewing its entire retail and service mix, the airport aims to further strengthen its vision of a shopping experience that embraces the unique identity of the Côte d’Azur: the richness, diversity and art de vivre of the French Riviera stretching from Saint-Tropez to Monaco to Italy. The renewal also reflects a strong response to two key pillars of its strategy: delivering the highest quality of service and embedding CSR across all actions and operations, a central focus of the tender process.

Laid out across more than 6,300sqm, the 42 retail and service units that were the subject of consultations represent almost the entire offer, with the exception of the bars and restaurants in Terminals 1 and 2, as well as the business aviation terminal at the airport. This highlights the significance of this renovation and of the selected offer.

The new retail offering places a strong emphasis on bold and innovative experiences. Passengers can now access concepts previously unseen in France, as well as world-renowned brands in the leather goods, fashion and perfumery sectors that cannot be found at any other French airport except Paris. The new offering also features a carefully balanced mix of premium, luxury and niche positioning, particularly in the perfumery segment, as well as iconic brands and flag-bearers of Mediterranean craftsmanship, showcasing local specialities. In the ‘travel essentials’ segment, the operator is trialling a new concept incorporating unexpected new product categories in collaboration with brands that are well established in their respective markets.

“Nice Côte d’Azur Airport has a two-fold specificity: it is the gateway to an exceptional region, which is world-renowned and widely recognised; and it is designed and experienced as a laboratory for the airport of tomorrow,” said Franck Goldnadel, Chairman of the Executive Board. “This is naturally reflected in our new retail offering, which delivers an unusual encounter inspired by the colours and scents of the Riviera, as well as retail spaces and concepts that are entirely new to a French airport.”

In another unprecedented move, a multi-brand luxury fashion boutique offers second-hand products. This responds to consumer demand for purchases that carry greater meaning while still allowing customers to indulge themselves. Rounding out the portfolio, the Service Centres located in both commercial aviation terminals have been fully refurbished and expanded, and their range of services broadened.

“These 18 months of works reflect our ambition to offer all our passenger categories – leisure and business travellers alike, whether travelling solo, as a couple or as a family – a unique, surprising and innovative travel experience,” said Candice Cadreils, Director of the Commercial Business Unit. “Arriving at, or departing from, Nice should feel different from any other journey. We have succeeded in attracting or retaining iconic brands representing French excellence that travellers will not find in any other airport. This demonstrates the strong trust that exists between us and our partners, whether long-standing or newly arrived.”

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