Premium education, providing inspiration on customer experience, innovation, ancillary revenue and loyalty. Open to Premium Pass holders only.

The Future Travel Experience Ancillary Conference will help airlines, airports and their partners understand how they can tap into the power of digital to boost ancillary revenues. A selection of the most forward-thinking low-cost carriers, full-service airlines, airport operators, technology companies, destination partners and vendors will share their future plans and visions, covering a raft of the most pertinent topics in the fields of ancillary revenue, retailing and merchandising. Attendees will receive inspiration on how they can optimise their ancillary strategies at every step of the passenger journey – Booking, Pre-Travel, Airport, Inflight, Arrival and Post-Travel.

FTE Ancillary Conference FTE Ancillary Conference FTE Ancillary Conference FTE Ancillary Conference FTE Ancillary Conference

Tuesday 18th June

Speaker Invited

Tuesday 18th June 09:30 - 17:00

FTE Innovation & Startup Hub Live (members only)

The FTE Innovation & Startup Hub is the industry’s only network designed for the organisations and individuals who are at the forefront of innovation in the air transport sector. It has been developed to make it as easy as possible for corporate innovators and startups in the air transport sector to engage in meaningful discussions and lay the foundations for future collaboration. The members-only FTE Innovation & Startup Hub Live Day is the platform by which we will facilitate face-to-face engagement between our Corporate Partners and startup/scaleup members. Interested in joining? Find out more here.

Speaker Invited

Tuesday 18th June 12:30 - 17:30

Istanbul Airport tours (led by İGA)

Headline Partners İGA will facilitate guided tours of the ground-breaking new airport for premium delegates. Istanbul Airport, which opened in October 2018, has been constructed over an area of 76.5 million square metres to the north of Istanbul, 35km from the city centre. The construction is being carried out in four phases and once complete, the new airport will host flights to more than 300 destinations with an annual passenger capacity of up to 200 million. 

Limited availability!

With places limited, don’t miss your opportunity to participate in one of our exclusive tours!

Click here to register your interest, today!

Wednesday 19th June

08:45 - 08:45
Official EXPO opening

Speaker Invited

Wednesday 19th June 09:15 - 10:30

“Ancillary” & “Digital & Innovation” Joint Keynote Session

Welcome Address

Ryan Ghee
Head of Strategy, Engagement and Content
Future Travel Experience

Keynote Address

Exclusive unveiling of “Air Transport 2035” – a unique FTE/Fast Future Crowdsourced Think Tank

Rohit Talwar is a global futurist who has captivated past FTE audiences with his cutting edge insights on the future of the sector.

In partnership with Fast Future, we have launched “Air Transport 2035” – a new Think Tank exploring the different possible scenarios and strategies that could emerge for the sector. 

In this, our latest and most ambitious Think Tank project yet, we will invite our entire ecosystem to contribute their thoughts on the key drivers of change and potential scenarios for the industry, and help shape a portfolio of Industry Blueprints. These will outline scenarios of what the air transport industry around the globe could look like in 2035, the winning strategies required by players of different scale in major markets, and how all stakeholders should prepare themselves to thrive within it. Ahead of FTE EMEA & FTE Ancillary 2019, we will survey the industry and our Advisory Board members on these issues, and use this input as the foundation for the keynote presentation from renowned futurist Rohit Talwar.


How to become a digital powerhouse in today’s mobile-first world – lessons from an e-commerce giant

Paul Armstrong
Enterprise Solutions Architect
Amazon Web Services

Speaker Invited

Wednesday 19th June 11:00 - 11:30

Insight and inspiration from the FTE Ancillary Advisory Board

First Working Session


Sinead Finn

Members of the FTE Ancillary Advisory Board will take to the stage to participate in a scene-setting panel discussion. Is it realistic for airlines to become fully-fledged retailers? Are they ready to take the plunge? What are the secrets to great personalisation? How crippling is GDPR to these ambitions? What’s holding them back? Should airlines be focusing on being better at traditional ancillary sales like baggage or is there real opportunity in new revenue streams? These questions, and more, will be at the heart of the discussion.

Onsite Advisory Board Panellists

Juha Jarvinen
EVP Commercial
Virgin Atlantic Airways and President of the Board of Directors, APEX
Mariana Fonseca Medina
Director of Ancillary & Merchandising Strategy
American Airlines
Apple Ignacio
Director, Ancillaries
Cebu Pacific Air
Max Coppin
Partner Development Manager
Chris Annetts
Expansion Commercial Director

Speaker Invited

Wednesday 19th June 11:30 - 12:30

The Future of Distribution – how can airlines maximise revenues through direct and indirect channels?

Second Working Session


Sinead Finn


Marcus Motzkuhn
Manager Digital Distribution & Solutions
Akira Mitsumasu ( Invited)
VP - Global Marketing, Japan Airlines & Member of the APEX Board of Directors
Japan Airlines
Ramesh Venkat ( Invited)

Questions to consider

  • What difference will NDC really make to airlines and what will come next?
  • What role will blockchain play in airline distribution in the future?
  • How can airlines maximise the potential of voice tech to boost ancillaries at the point of booking?
  • What role will tech giants like Google, Amazon and Airbnb play in this space?
  • Should every airline (including LCCs and FSCs) deploy a mobile-first strategy when it comes to distribution and booking?

Speaker Invited

Wednesday 19th June 13:30 - 13:45

Special Presentation - Inspiration from the FTE Ancillary Advisory Board

A 15-minute case study from an Ancillary Advisory Board member, providing insight into how their airline is leveraging digital and technological developments to increase ancillary revenues.

The future of e-commerce

Mariana Fonseca Medina
Director of Ancillary & Merchandising Strategy
American Airlines

Speaker Invited

Wednesday 19th June 13:45 - 14:30

The FTE Ancillary Startup Competition Pitch Session

Third Working Session


Sinead Finn


The 10 finalists in the FTE Ancillary 2019 Startup Competition will deliver elevator pitches on their unique capabilities to win votes from our audience who will decide our grand winner.

Speaker Invited

Wednesday 19th June 15:15 - 16:15

Boosting Post-Booking Ancillary Revenues During the “Golden Selling Window” – how can airlines boost traditional ancillary sales while tapping in to new revenue opportunities in the window between ticket booking and departure?

Fourth Working Session


Sinead Finn


Aeromexico is delivering consistent double-digit growth in ancillary revenues. How is the carrier leveraging digital channels to boost ancillaries through effective upselling?

Emilio Chacon Monsant
SVP Ancillary Revenues & Direct Sales

What are the challenges and opportunities for an LCC in selling ancillaries to Indian consumers and how is IndiGo creating opportunities within those limitations?

Niraj Batra
Associate Vice President- Ancillary Revenue, Business Development & Distribution

How is TUI taking advantage of its unique booking relationships with holidaymakers to drive ancillary sales through technology and innovation?

Katarina Hlavata
Senior Ancillaries Manager

Questions to consider:

  • How can airlines use technology to boost traditional ancillary sales – baggage, seats, etc?
  • How can airlines use mobile to extend the engagement window with their customers?
  • How important a role should mobile play in boosting revenues during the “golden selling window”?
  • How can airlines promote and deliver last-minute ancillary upsells when the passenger is at the airport?
  • In the age of GDPR, how can airlines deliver truly personalised offers to customers after the ticket has been booked?

Speaker Invited

Wednesday 19th June 17:00 - 17:50

Day 1 Closing Session for Ancillary conference

Inspiration from the hospitality sector on how travel stakeholders can use data, video and tech to reach their customers in new and unexpected ways, using different canvases in digital to tell stories.

Matthew Elgie
Digital Director

Consumer retailing insights and trends that could affect Travel

Ravi Bagal
Head of Worldwide Business Development, Consumers and Retail
Amazon Web Services

Speaker Invited

Wednesday 19th June 17:50 - 18:00

FTE Ancillary Awards Ceremony

The 3rd Future Travel Experience Ancillary Awards will also take place in Istanbul and recognise the three most pioneering airlines in the world that have tapped into digital advancements to create new ancillary revenue streams across the passenger journey.

18:00 - 18:00
Conference Close

Speaker Invited

Wednesday 19th June 19:30 - 22:30

Gala Evening beside the Golden Horn

(Open to Premium Pass Holders Only)

“An evening beside the Golden Horn”

The Gala Evening hosted by Turkish Airlines, will be held at the Haliç Congress Center where delegates will enjoy the finest Turkish entertainment, dining and hospitality.

The Golden Horn, also known by its modern Turkish name Haliç, is the primary waterway between the Bosphorus and the Sea of Marmara. The venue, is a statement of this modern mega-city’s regeneration, framing a spectacular waterfront of grand properties which are a symbol of Istanbul’s beauty and richness.

Thursday 20th June

Speaker Invited

Thursday 20th June 09:00 - 09:30

Day 2 Keynote Session for all Premium Pass Holders


From Flying Planes to Flying People – Changing the way one of the world’s largest airline groups creates end-to-end future products, services and experiences for its more than 140 million guests

Guido Woska
Head of Passenger Experience Design (Lufthansa, SWISS, Austrian)
Lufthansa Group

Speaker Invited

Thursday 20th June 09:30 - 10:30

Boosting Revenues at 35,000 Feet – inflight retail & ancillary innovation case studies

Fifth Working Session

Special Presentation

Exclusive Thought Leadership Presentation: The future of personalisation – from onboard cameras to leveraging passenger data onboard

Joe Leader
Juha Jarvinen
EVP Commercial
Virgin Atlantic Airways and President of the Board of Directors, APEX


How has Finnair leveraged its inflight entertainment and connectivity (IFEC) platform to increase ancillary revenues, and what does the carrier have planned next?

Tiina Tissari
VP Ancillary Business

Pegasus Airlines partnered with Immfly to bring a variety of onboard digital services, including inflight entertainment (IFE), to its 76-strong aircraft fleet. What ancillary growth results have been delivered and what lessons have been learned along the way?

Onur Dedekoylu
Senior Vice President - Marketing and e-commerce
Pegasus Airlines
Maria Cardenal
Ex-Vueling and actual Product & Digital Services Director at

Questions to consider

  • Can technology alone boost inflight revenues?
  • What role should flight attendants play in boosting onboard revenues and what support do they need to enable them to sell/upsell?
  • Does traditional inflight retail have a future?
  • How much scope is there for more creative inflight brand partnerships?
  • Is it realistic to expect IFEC to become a revenue generator rather than a cost centre?

Speaker Invited

Thursday 20th June 11:30 - 12:45

FTE Ancillary Conversation Corner

Sixth Working Session


Conversation Corner is a participant-driven approach, led by an industry captain in a dedicated zone on the exhibition floor. It is designed to facilitate fresh thinking to help tackle both long-standing and new industry challenges, and explore future opportunities.

Conversation topic

Trends in technology and how to implement to increase ancillary revenue

Led by

Murat Peker ( Invited)
Business Development
Turkish Airlines

Speaker Invited

Thursday 20th June 14:00 - 14:50

The future of commercial activities on the airport (Joint with Ancillary conference)(Joint with Future Airports Conference)

Seventh Working Session


Paul Hogan
Event Director
New Airport Show Istanbul


Update on the BARTA (Brand, Airline, Retailer, Technology, Airport) initiative, which was launched at FTE Ancillary 2017

This ground-breaking cooperation harnesses digital technology and forms new commercial relationships between all stakeholders to drive passenger spending both at the airport and onboard aircraft.

Kam Jandu
Chief Commercial Officer
Budapest Airport

How future retail can be the game-changer for airports, airlines and independent lounge operators, and take customer experience and revenues to new heights

Andrea Boni
Founder, LoungeXperiences and former Vice President Marketing, Innovation and Business Development at Brussels Airlines
Michele Fuhs
Founder of Circle4x and former Head of Future Retail of BMW

Speaker Invited

Thursday 20th June 14:50 - 15:00

Final thoughts from the FTE Ancillary Advisory Board members

15:00 - 15:00
Conference Close

Speaker Invited

Thursday 20th June 16:30 - 17:30

Istanbul Airport tours (led by Turkish Airlines)

Open to Premium Pass Holders Only

Turkish Airlines will lead guided tours of their new home, Istanbul Airport, which will change the experience of travelling with its advanced technologies and extraordinary capacity. Delegates will gain invaluable insights on the customer journey strategy, from self-service approaches through to the ground-breaking lounge.

With places limited, don’t miss your opportunity to participate in one of our exclusive tours!

Click here to register your interest, today!

Only 3 weeks to go
until Future Travel Experience Ancillary 2019.



Find out more



Find out more

Social Events

Social Events

Find out more