Alaska Airlines will open a new 41,000 sq ft global lounge at Seattle-Tacoma in late-2027, offering 700 seats, premium dining, bars and dedicated spaces for international travellers as part of its wider investment in CX.

A round-up of how new airport lounges, self-boarding gates and innovative airline boarding techniques are being used to improve the passenger experience.

Alaska Airlines will open a new 41,000 sq ft global lounge at Seattle-Tacoma in late-2027, offering 700 seats, premium dining, bars and dedicated spaces for international travellers as part of its wider investment in CX.

Fiji Airways has launched FlyWell, a wellness programme offering science‑backed products and experiences onboard and in its Premier Lounge at Nadi International Airport to enhance passenger and crew wellbeing.

Birmingham Airport is expanding its lounge offering in partnership with Aspire Pre‑Flight Hospitality, Swissport International’s airport hospitality brand. This includes the opening of a new Luxe by Aspire offering.

Star Alliance has unveiled its lounge at Guangzhou Baiyun International Airport’s new Terminal 3. The lounge features 1,400sqm of space, a 700sqm outdoor garden, rest zones, work areas, and premium dining.
Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
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Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
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Copenhagen Airport welcomes the newly refurbished Pearl Lounge by Menzies Aviation, offering premium Nordic-inspired design, sustainable features, and upgraded amenities for a modern, high-quality experience.

Changi Airport is reshaping its premium travel offering into a world-class destination. Set to open in mid-2027, the new facility will feature an upgraded private terminal, exclusive lounges, and a dynamic amenities hub.

CVG Airport has unveiled a new $6.3 million Escape Lounge in Concourse B, featuring locally inspired design, four unique zones, chef’s table, horseshoe bar, and 106 additional seats. The lounge elevates passenger comfort, dining, and overall experience.

Don Mueang International Airport has welcomed the opening of Travel Club Lounge – a strategic partnership between SSP and Travel Food Services, featuring modern design, showers, work zones, and curated dining.

Plaza Premium Group has unveiled a newly enhanced lounge at Langkawi International Airport, combining increased capacity, improved accessibility and locally inspired design to elevate the passenger experience.

TAV Operation Services has launched its next-generation Primeclass lounge at Sofia Airport, introducing a lifestyle-led concept that blends design, local culture and flexibility to redefine airport hospitality and passenger experience.

Virgin Atlantic has unveiled its redesigned Clubhouse at Heathrow, introducing new wellness, work and relaxation spaces. The investment reflects a focus on elevating passenger experience through innovation.

American Airlines is to open a new, expanded Admirals Club at Austin-Bergstrom International Airport, featuring an outdoor terrace, multiple lounge zones, and locally inspired design to elevate comfort and service for travellers.

Plaza Premium Group expands its U.S. presence with the launch of two new lounges at Dallas-Fort Worth International Airport. The Plaza Premium First and reimagined Plaza Premium Lounge aim to redefine luxury and convenience.

Delta Air Lines has opened a new Delta Sky Club at Denver International Airport, blending Colorado-inspired design, locally sourced cuisine, and premium amenities, with further expansion planned later this year.

Korean Air has unveiled a next-generation flagship lounge at Los Angeles International Airport, marking a major investment in premium passenger experience and the airline’s global brand transformation.

A new Blue Sky Premier Lounge has opened at Juanda International Airport in the latest collaboration between Airport Dimensions and Blue Sky Group, delivering locally inspired hospitality and flexible passenger spaces.
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