JetBlue has opened BlueHouse, the airline’s first airport lounge, at JFK Airport’s Terminal 5. It is the latest development in JetBlue’s JetForward strategy to deliver more premium, customer-first experiences.


JetBlue has opened BlueHouse, the airline’s first airport lounge, at JFK Airport’s Terminal 5. It is the latest development in JetBlue’s JetForward strategy to deliver more premium, customer-first experiences.

Copenhagen Airport has welcomed the opening of a new Aspire Executive Lounge. The lounge features two tiers of access and is designed to provide all the amenities needed for a relaxing journey.

Turkish Airlines has opened a new lounge at Edinburgh Airport – the carrier’s first in Europe outside its Istanbul hub. The lounge offers a premium experience with an open buffet, a luxury relaxation area, and more.

Plaza Premium Group has opened its inaugural Plaza Premium First Lounge in Europe at Fiumicino Airport’s Terminal 1. The aim is to offer service excellence, comfort, local identity, and a personalised airport experience.
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In spring 2026, Air France will open a new lounge, promoting the French art of hospitality, located in Terminal 4 at Heathrow Airport. The new lounge aims to guarantee customers “a haven of tranquillity and refinement”.

Adelaide Airport has welcomed the opening of a Plaza Premium Lounge in its Domestic Terminal. The new lounge aims to redefine comfort and convenience for travellers flying within Australia, setting a new benchmark.

Air France has opened a new lounge at Chicago O’Hare International Airport. This is a first for the airline, which now offers an elegant space to enjoy a moment of French-style tranquillity and refinement.

Plaza Premium Group has expanded its Southeast Asia footprint with Plaza Premium First and Plaza Premium Lounge openings at Cambodia’s new Techo International Airport, aiming to redefine airport hospitality.

Riyadh Air – Saudi Arabia’s new digitally-native carrier – has officially opened its inaugural premium lounge, the ‘Hafawa Lounge’ strategically located between Terminals 1 and 2 at King Khalid International Airport.

British Airways is celebrating the launch of its new lounge design concept with the opening of two new lounges on its global network, marking a significant step change in the airline’s premium offering.

Liverpool John Lennon Airport has welcomed the opening of a new Aspire Executive Lounge, operated by Swissport, which completes its latest multi-million pound phase of passenger improvements.

Alaska Airlines is enhancing its lounge network with expansive, modern spaces designed to redefine how guests relax before take-off. Its latest investment is coming to San Diego – a key, growing hub for the airline.

Heathrow Airport has welcomed the reopening of the refurbished Plaza Premium Lounge in Terminal 3, as part of its commitment to offering travellers even more choice to relax, refresh, or work, for an enhanced CX.

Swissport’s Aspire Executive Lounges has opened its first lounge in Italy at Venice Marco Polo Airport, which is accessible to all passengers. The new lounge is being introduced as a limited time concept.

SAS is introducing a major upgrade to its Business Class product, giving business travellers and other premium customers an enhanced travel experience by rapidly expanding access to high-quality lounges.

The New Terminal One at JFK has selected Plaza Premium Group to develop and operate two independent lounges, covering nearly 14,000 square feet, which aim to “create an unparalleled guest experience”.
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