Meta and MSM.digital are partnering to redefine what passengers will experience onboard modern airlines through VR, fundamentally transforming how entertainment, engagement, and wellbeing are delivered in the air.


Meta and MSM.digital are partnering to redefine what passengers will experience onboard modern airlines through VR, fundamentally transforming how entertainment, engagement, and wellbeing are delivered in the air.

Lufthansa has announced the official launch of its XR Inflight Experience, becoming the first airline worldwide to offer virtual and augmented reality entertainment options for passengers in its Allegris Business Class Suites.

Lufthansa and Meta have partnered to offer Meta Quest 3 Mixed Reality headsets to the carrier’s business class passengers flying in its newly-introduced Allegris Business Class, opening “the next chapter of IFE”.

In this interview, Ahmet Er, Digital Transformation and Channel Management Deputy Manager, and Dilanur Çetinalp, Digital Transformation and Channel Management Supervisor, share iGA Istanbul Airport’s digital mindset.

Dr. Björn Becker, Head of Program Future Intercont Experience, Lufthansa Group, shares how the launch of Lufthansa Allegris redefines the airline’s approach to long-haul travel, plus its innovative use of the Metaverse.

QVerse allows users to virtually tour and navigate the check-in area at Hamad International Airport and the cabin interior of Qatar Airways’ aircraft.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
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The innovation centre will advance BIAL’s digital transformation and enable startup-led innovation, smart infrastructure and mobility.

Evelop will offer Inflight VR’s Virtual Reality Entertainment free of charge to its 21 passengers in the Turista Plus class on its Airbus A350.

SunExpress has unveiled a new virtual reality experience in collaboration with LEGO and Inflight VR to enhance the onboard experience for passengers.

British Airways and Neutral Digital discuss how they have used virtual reality (VR) to showcase the airline’s new business class product.

SunExpress has unveiled a new virtual reality experience in collaboration with LEGO and Inflight VR to enhance the onboard experience for passengers.

British Airways and Neutral Digital discuss how they have used virtual reality (VR) to showcase the airline’s new business class product.

British Airways has partnered with SkyLights to offer AlloSky VR headsets for its first class customers travelling on selected flights until the end of 2019.

SATS and Dassault Systèmes have successfully implemented a digital twin experience of a central kitchen to enhance SATS’ inflight kitchen operations.

FlixBus has partnered with Inflight VR to offer immersive entertainment to its passengers on three routes in and between France and Spain.

FTE spoke to Alvaro Coromina, IT Director, Evelop, to find out how the airline’s digital project ‘Titanium’ is transforming its business performance.

Jin Air has partnered with Inflight VR to offer virtual reality inflight entertainment to passengers in a bid to appeal to its young and tech-savvy customers.

Inflight VR has announced that SunExpress has become its latest airline customer. Passengers will be able to rent the VR headsets from the end of May.
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