The airline has announced a series of product and service enhancements to its First Class offering including a new à la carte menu, bedding and amenities.


The airline has announced a series of product and service enhancements to its First Class offering including a new à la carte menu, bedding and amenities.

The new amenity kits are specifically tailored to the needs of the airline’s frequent flyer first and business class travellers.

Enhancements to BA’s premium economy cabin, World Traveller Plus, will include new furnishings, an enhanced service and an improved dining experience.

FTE takes a look at how airlines are partnering with technology and wellness companies to place wellbeing at the heart of their passenger comfort strategies.
Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
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Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
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Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
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The No Lo menu has been designed in partnership with non-alcoholic spirits distiller Seedlip, and is available in Economy, Premium and Upper Class cabins.
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