In part 1 of our focus on personalisation, we explore how 5 airlines â Lufthansa, Delta, Riyadh Air, Cathay and JetBlue â are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing â co-located to deliver the regionâs most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the âCES of Aviationâ taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 â uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
In part 1 of our focus on personalisation, we explore how 5 airlines â Lufthansa, Delta, Riyadh Air, Cathay and JetBlue â are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer âa refined and comfortable cabin experienceâ, strengthening its three-class service.

Status match is now being offered between Alaskaâs Mileage Plan and Hawaiianâs HawaiianMiles loyalty programs to further enhance CX. It is the first step towards an upcoming single combined loyalty program.

Riyadh Air, Saudi Arabiaâs new digitally-native airline, has released its sonic brand â âSound of a New Eraâ â one of the first key guest experience touchpoints, as the airline approaches its first flight in 2025.

AirAsia has partnered with disruption management platform Plan3 to provide its passengers with best-in-class service and optionality during unexpected disruptions, elevating the airlineâs ability to respond.

UrbanV and PAX Aeroportos, concessionaire of Campo de Marte and JacarepaguĂĄ airports, are collaborating to develop Advanced Air Mobility in Brazil with a testbed for innovative solutions in real-world conditions.

Member airlines of Lufthansa Group â including Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Eurowings â are integrating the Apple AirTag location feature to digitally support baggage tracking.

Flair Airlines is partnering with Immfly to implement cutting-edge onboard retail and digital solutions. As part of this, travellers will have the convenience of in-seat ordering from their personal devices.

STARLUX is launching an enhanced service with Viasatâs high-performance inflight connectivity solution. The aim is to âcreate an advanced, refined connected experience for travellersâ.

JetBlue has launched EvenMore â its new premium travel experience â as another step in the airlineâs JetForward strategy. The aim is to provide âa competitive, elevated travel optionâ with new amenities.

All Nippon Airways and Lufthansa Systems are launching a Proof of Concept, evaluating the feasibility of IATA ONE Order-based accounting and settlement for âa modern customer-centric airline retailing approachâ.

airBaltic has reported outstanding success with its new mobile app launched as part of the airlineâs commitment to innovation and enhancing CX, with increased bookings and ancillary revenue.

Founder & CEO Daniel Coleman shares an update on FTEâs bold vision for 2025, injecting fresh perspectives and innovative ideas, and testing new tech and approaches, while driving collaboration in a way that no-one else is.

SAS is introducing totally new inflight WiFi with the launch of free, high-speed Starlink connectivity from SpaceX. It will begin the phased rollout on its entire fleet at the end of 2025 for an enhanced CX.

Lufthansa is introducing unlimited free messaging on its long-haul flights from this summer, as it further enhances the customer experience with âa portfolio of digital services that is very attractiveâ.

United Airlines â a Corporate Partner of the FTE Digital, Innovation & Startup Hub â is the first carrier to add âControl Towerâ mode to its onboard flight map for a âseamless, transparent travel experienceâ.
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