At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.

The latest news on how airlines are using in-flight connectivity and personal electronic devices to personalise the passenger experience and exploit onboard ancillary revenue generation opportunities.

At the recent APEX FTE Asia Expo 2025, Jan Takacs, Head of Design & UX, AirAsia MOVE, delivered an insightful keynote on how AirAsia’s new travel platform is fundamentally reshaping the online travel agent (OTA) space.

In this interview, ahead of his participation at APEX FTE Asia Expo, Jan Takacs, Head of Design & UX, AirAsia MOVE, shares how the company is driving innovation, personalisation, and a seamless experience at every touchpoint.

In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

FTE explores a selection of the top trends and technologies for 2025 and beyond, including robotics and automation, Artificial Intelligence, biometrics and digital identity, immersive technologies, and more.
Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
JetBlue has announced Blueprint by JetBlue, a personalised inflight experience platform designed to provide travellers with more customisation across their journey, beginning with new IFE features.

Here we highlight some of the most innovative solutions that will be on display at FTE APEX Asia Expo, taking place in Singapore on 9-10 November 2022.

Ryanair has issued a new set of guidelines that will help to protect the health of passengers and crew as it prepares to resume 1,000 daily flights from 1 July.

COVID-19 measures include the wearing of face masks, temperature screening, social distancing, aircraft disinfection, and health declaration forms.

LEVEL CCO Aurelius Noell shares how the airline is taking advantage of strategic synergies and how it plans to transform the passenger experience.

Panasonic Avionics has unveiled a raft of new products, including an inflight 3D map and new additions to its wellness offering.

Singapore Airlines has partnered with wellness brand Canyon Ranch to deliver a more comfortable journey on its ultra-long-haul flights.

The new service will be introduced for nine destinations on 1 July 2018 and will be extended to all intercontinental flights from 28 October 2018.

The new Air Canada Signature Class will be available on international flights as well as services between Canada and the United States.
Air NZ is trialling a customer service use case for the wireless Google Pixel Buds headphones, which enable live translation via the Google Pixel smartphone.

Finnair will introduce a personalised, on-demand meal service and introduce Finnish textiles and patterns for its new A350 cabins.

Finnair CCO Juha Järvinen discusses Alipay, artificial intelligence, virtual reality and simplifying the travel experience for Asian consumers.
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