Georg Haraldsson, Chief Information Officer, PLAY, explains how the airline is navigating the tech landscape, its approach to retailing, and the ways in which it is looking to maximise inflight sales opportunities.


Georg Haraldsson, Chief Information Officer, PLAY, explains how the airline is navigating the tech landscape, its approach to retailing, and the ways in which it is looking to maximise inflight sales opportunities.

The winner of each award will be announced during an official awards ceremony on 24 May at the co-located FTE EMEA and FTE Ancillary & Retailing events (Dublin, 23-25 May 2023).

Tiina Tissari, Vice President, Customer Experience and Products, Finnair, shares the airline’s new retail approach, how its digital innovation is providing a seamless passenger experience, and its elevated long-haul concept.

easyJet has selected technology provider AirFi to support its ambitions to deliver an industry-leading, digital onboard experience.
Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Exploring new trends & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing, and the brand-new FTE Smart Ramp & Baggage Innovation Summit – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
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Passengers travelling with Transavia from Schiphol Airport can visit the Transavia pre-order menu up to two hours before boarding to place their order.

United Airlines has launched a new inflight pre-order initiative, which forms part of the airline’s customer experience transformation strategy.

Eurowings Discover has teamed up with Retail inMotion to offer food and beverage and boutique products via a fully digital, immersive inflight catalogue.

The airBaltic SKY Service platform will enable passengers to use their mobile devices to order items from the onboard menu and duty free shop.

The service will allow British Airways’ customers travelling in economy class within Europe to order additional snacks and drinks directly to their seat.

Singapore Airlines’ new inflight shopping experience is available on the KrisShop e-commerce platform via the KrisWorld IFE system.

Passengers using the service can use their own mobile devices to reserve airport transfers to their final destination during the flight.

The new digital platform, developed by gategroup, will offer easyJet customers a convenient way to access inflight retail services from their own mobile devices.

Passengers can access the SKYdeals shopping platform for free, by using the onboard internet portal FlyNet on their mobile devices on flights within Europe.

Emirates has officially revealed its new retail channel, EmiratesRED, offering passengers the ability to purchase duty free products and experiences.

Singapore Airlines has announced the redesign of its KrisShop inflight offering into a separate subsidiary focused on global travel retail e-commerce.

KLM Royal Dutch Airlines has become the latest airline to suspend its inflight duty free sales, as the industry responds to changing customer needs.
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