Up in the Air News

FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.

In part 1 of our focus on personalisation, we explore how 5 airlines – Lufthansa, Delta, Riyadh Air, Cathay and JetBlue – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

EVA Air has unveiled its fourth-generation Premium Economy Class seats on the Boeing 787-9. The airline aims to offer “a refined and comfortable cabin experience”, strengthening its three-class service.

Status match is now being offered between Alaska’s Mileage Plan and Hawaiian’s HawaiianMiles loyalty programs to further enhance CX. It is the first step towards an upcoming single combined loyalty program.

Riyadh Air, Saudi Arabia’s new digitally-native airline, has released its sonic brand – “Sound of a New Era” – one of the first key guest experience touchpoints, as the airline approaches its first flight in 2025.

AirAsia has partnered with disruption management platform Plan3 to provide its passengers with best-in-class service and optionality during unexpected disruptions, elevating the airline’s ability to respond.

The first-of-its-kind FTE Communities Live Days event took place on 10-12 February 2025, hosted by Orlando International Airport. Over 200 members of our FTE Communities participated. Read the full report.

Emirates’ Business Class customers can look forward to an elevated inflight experience, as an array of 18 new dishes will be launched onboard this summer. Each has been designed by renowned chefs.