Aeroporti di Roma turns passenger waiting time into wellbeing opportunity with ‘Move and Fly’


Rome Fiumicino Airport is turning passenger waiting time into active, social and healthier time with ‘Move and Fly’. The new pilot brings fitness, mini-golf and qualified instructors into the terminal before passengers take to the skies.

Summary:

  • Rome Fiumicino Airport has launched ‘Move and Fly’, introducing fitness and mini-golf areas to transform passenger waiting time into opportunities for exercise and wellbeing.
  • The pilot project brings physical activity into the Departures areas of Terminals 1 and 3, with qualified instructors available to guide passengers through the activities.
  • The initiative aims to enhance the airport experience through wellbeing and social interaction, including dedicated opportunities for younger passengers to stay active before their flights.

Aeroporti di Roma – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has launched a project that turns passenger waiting time into an opportunity for exercise, wellbeing and social interaction at Rome Fiumicino Airport, with yoga, mini-golf and more.

Transforming waiting at the airport into quality time by bringing sport to an iconic travel hub is the objective of ‘Move and Fly’ – a project developed by ASI (Italian Sports and Social Associations) in collaboration with Aeroporti di Roma – which incorporates opportunities for physical activity into the passenger experience.

The project, in its initial trial phase, involves the installation of two areas – one for fitness and one for mini-golf – within the Departures areas of T1 and T3, where passengers will be able to turn waiting into an opportunity for exercise and feeling good.

Each station will have qualified instructors on hand, including English speakers, to guide passengers through the various activities. Special attention will also be given to the younger passengers. The sports stations will offer children an active alternative before their flight, encouraging them to interact with one another in a highly multicultural environment.

“A major global hub such as Rome Fiumicino is now increasingly called upon to offer passengers an experience that goes beyond the journey itself and makes the most of every moment spent at the airport,” said Marco Troncone, CEO, Aeroporti di Roma. “Bringing sport into the terminals in partnership with ASI means enhancing the quality of the waiting experience even further, introducing for the first time a new wellness opportunity that is consistent with our vision of an airport that cares for the thousands of travellers who pass through it every day.”

Claudio Barbaro, President, ASI, commented: “At the heart of ‘Move and Fly’ lies a clear vision: the airport is the symbol of travel, whilst sport is the symbol of movement. Bringing these two worlds together means offering passengers a new way to experience the wait, encouraging physical activity in what is traditionally a sedentary setting and promoting wellbeing, social interaction and a sense of community.”

You may also be interested in

12 technology and CX trends that can enhance airline and airport operations in 2026

30 airlines and airports nominated for FTE APAC Pioneer Awards 2026 – winners to be announced at APEX FTE EXPO

FTE Global 2026 in pictures – ‘Transforming Travel Together’: Keynotes from DFW, American, PIT, Southwest, Air Canada, Virgin Voyages, JSX and oneworld, plus tech demos, awards, innovation showcases and more

How Nice Airport is blending personalisation, experiential retail and omnichannel innovation

Inside Schiphol’s strategy to put passenger experience and innovation at the heart of commercial success

Delhi’s Noida International Airport – the digital commercial experience at the world’s newest capital city airport

Advancing digital identity and seamless travel: TPA, U.S. Travel Association, AAMVA and EY on trust, interoperability and collaboration

American Airlines accelerates premium experience strategy with new lounges, Starlink and enhanced digital journey

Air Canada targets more proactive, personalised passenger experience with AI and better data

How Southwest Airlines is using technology, data and AI to strengthen CX while keeping the human touch

A rose, two glasses of Pinot Noir and the future of AI: Virgin Voyages’ Nicole Huang reframed hospitality at FTE Global 2026

IAG, DFW, All Nippon Airways, MUC, Turkish Airlines and Japan Airport Terminal among winners in FTE Global Pioneer Awards 2026


Comments

Leave a comment:

Your email address will not be published.