Synect’s Diamond Sponsorship at FTE Global 2024 showcases the power of a content-first strategy
“FTE was the perfect stage to showcase how a content-first strategy can revolutionize airports. The conversations we had and the interest we’ve seen reinforce the industry’s readiness to embrace this approach. It’s clear that airports are looking for more than just technology – they want solutions that create seamless, engaging experiences for passengers while driving meaningful results.”
Synect’s participation as Diamond Sponsor at FTE Global 2024 in Long Beach, California was a pivotal opportunity to spotlight the importance of content strategy in modern airport operations. While many airports continue to prioritize hardware investments, Synect used the event to advocate for a shift toward smarter, more effective visual communication – positioning content as a key driver of efficiency, passenger satisfaction, and commercial outcomes.
Strategic Goals and Message to the Industry
Synect came to FTE Global with a clear mission: to educate the industry on how a content-first approach can transform the passenger experience and streamline airport operations. Their goals focused on:
- Influencing passenger behavior to improve flow and increase spend
- Enhancing wayfinding and navigation through real-time, context-specific messaging
- Unifying branding across stakeholders
- Reducing stress and improving decision-making for travelers
- Increasing ROI through scalable, reusable content strategies
Through a dynamic panel session moderated by Royce Holden from Mead & Hunt, Synect brought together a powerful lineup of industry voices from DFW Airport, Faith Group, DXD, and Gould Strategic Solution. Their ReadySeeGo® platform was also on display via strategically placed screens and their exhibit booth – demonstrating their technology in a live, event-wide environment.
Pre-event Activation and Planning
Synect’s FTE Global strategy began well before arriving in Long Beach. The team coordinated early with clients and partners to secure an all-star panel and leveraged FTE’s event app and marketing channels to schedule meetings, increase visibility, and streamline follow-up.
Their carefully planned presence – across signage, booth, and on-stage programming – ensured attendees could see, experience, and discuss the impact of smart, intentional content.
On-site Success and Standout Moments
With a six-person team on-site, Synect saw constant booth traffic and strong engagement throughout the event. One standout moment came from panelist Faith Varwig (Faith Group), who underscored the high stakes of neglecting content strategy in terminal development:
“Airports are making tens of millions of dollars of investment in digital displays without thinking about what data needs to go where. You get stuck with an environment that doesn’t meet your goals because you didn’t plan the program upfront.”
This message strongly resonated with attendees and reinforced Synect’s mission to position content as an early – and essential – pillar of project planning.
Meaningful Outcomes and Tangible Results
FTE Global 2024 delivered Synect’s most successful event to date. Dozens of high-quality leads, productive meetings, and post-show engagement have already translated into exciting commercial momentum.
Attendees showed clear interest in Synect’s solutions and the shift to smarter content strategies – confirming that airports are ready to move beyond screens and toward more meaningful, measurable communication.
Looking Ahead to 2025
The success of FTE Global 2024 has secured Synect’s return as Diamond Sponsor for the 2025 show. The company continues to recommend FTE as a key platform for consultants, architects, airport planners, and technology leaders focused on customer experience and operational transformation.
To keep the conversation going, Synect has published a highlight video of their FTE panel session, with full access available on request: https://www.synectmedia.com/contentfirststrategy
