Virgin Atlantic Chief Customer Officer (CMXO) & Executive Vice President Juha Jaervinen sets out a forward-looking vision for how artificial intelligence (AI) will reshape airline retailing and the end-to-end passenger experience.


Virgin Atlantic Chief Customer Officer (CMXO) & Executive Vice President Juha Jaervinen sets out a forward-looking vision for how artificial intelligence (AI) will reshape airline retailing and the end-to-end passenger experience.

Iberia has launched a ChatGPT app powered by OpenAI, marking a new step in its digital transformation strategy. The tool enables customers to search, plan and book travel through more natural, conversational interactions.

Phoenix Sky Harbor International Airport has partnered with ReBokeh Vision Technologies to offer free assistive technology for low-vision travellers, supporting more independent and accessible navigation across the airport.

Southwest Airlines has partnered with Amazon Web Services (AWS) to accelerate its shift to a cloud-based, AI-enabled operating model, targeting full modernisation across its technology ecosystem by 2028.

Aer Lingus has signed a multi-year agreement with AISmartPlan after a successful IAGi Accelerator trial, using AI-powered maintenance planning to improve efficiency and streamline operational decision-making.

In this interview, Eric Léopold, Founder & Managing Director, Threedot, and Content Director, APEX FTE Ancillary & Retailing, discusses how agentic AI will redefine airline commercial models, the organisational shifts required, and more.

Pegasus Innovation Lab has partnered with Overwatch AI as a strategic investor and design partner, deploying an AI-powered platform that helps pilots, cabin crew and operations teams access critical information and make faster decisions.

Aeroporti di Roma is scaling up its partnership with Outsight, deploying 3D LiDAR and Physical AI across Schengen areas to boost passenger flow management, operational efficiency, and predictive airport operations.

Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Ahead of his participation at APEX FTE EMEA and Ancillary & Retailing 2026, Emanuele Calà, SVP Transformation & Technology, discusses Aeroporti di Roma’s structured model that integrates AI across three key dimensions: operations, customer engagement, and safety.

Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Ahead of his participation at APEX FTE EMEA and Ancillary & Retailing 2026, Emanuele Calà, SVP Transformation & Technology, discusses Aeroporti di Roma’s structured model that integrates AI across three key dimensions: operations, customer engagement, and safety.

San José Mineta International Airport introduces AI humanoid robot ‘José’ at Terminal B, offering real-time multilingual assistance and pioneering the use of physical AI to enhance passenger experience and operational efficiency.

Turkish Airlines is partnering with Anuvu to boost inflight connectivity, using its AI-powered Dedicated Space technology. The upgrade promises a nine-fold increase in throughput, faster upload speeds, and lower latency.

In a series of interviews, we explore the innovations shaping the future of airport operations and customer experience, from smarter baggage handling to seamless biometric integration, robotics and autonomous vehicles, and much more.

On 16 March 2026, members of the FTE Digital, Innovation & Startup Hub and FTE Baggage Innovation Working Group gathered in London for a Heathrow-hosted FTE Communities Live Day, featuring inspiration-filled sessions, and much more.

In this deep-dive focus, we explore how 4 airlines – Air France, All Nippon Airways, Lufthansa and Virgin Atlantic – are focusing on taking personalisation to the next level in a way that is intuitive, contextual and seamless.

In this deep-dive article, Munich Airport and Lufthansa discuss their collaboration on a Proof of Concept exploring how robotics, automation and autonomous vehicles could transform aircraft turnaround processes at a major hub.
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