Up in the Air News

Alaska Airlines’ passengers travelling from Seattle and Portland now have the option to verify their identity right at the automated bag drop units, as it aims to make the travel experience as seamless as possible.

Virgin Atlantic is partnering with Omnevo to launch a fully integrated 360° airline retail journey, uniting duty free e-commerce, loyalty integration, pre-order meals, onboard sales, and logistics in one connected platform.

Scoot, the low-cost subsidiary of Singapore Airlines, has announced the launch of its alternative interline platform, developed in collaboration with travel solutions technology company Dohop, for an enhanced CX.

Air France has inaugurated a new travel cabin on its Embraer 190 aircraft, with customers experiencing new, lighter and more comfortable seats, a free high-speed WiFi connection and a bright, elegant cabin.

Qantas has announced an order for an additional 20 Airbus A321XLR aircraft, including the introduction of lie-flat Business seats on its narrowbody aircraft for the first time, as it further enhances CX.

Alaska Airlines is set to launch Starlink connectivity in 2026, with ultra-fast speeds and dramatically lower latency – unlocking seamless access to live gaming, real-time messaging and high-quality streaming.

SWISS has unveiled the ‘SWISS First Grand Suite’, expanding its First Class offering. The SWISS First Grand Suite combines two First Class suites into a single, self-contained space – “a personal loft above the clouds”.

Malaysia Airlines has signed a new partnership with Amadeus, which sees the airline deploy Amadeus Travel Ready. The solution digitalises and verifies travel documents at every stage of the journey, boosting efficiency.