Summary:
- Changi Airport has launched a sports-themed Peanuts experience featuring Snoopy and his siblings across multiple terminals during the June school holidays.
- The activation includes interactive installations, a family-friendly adventure park, character meet-and-greets, themed retail experiences and digital engagement opportunities.
- The campaign highlights Changi Airport’s continued focus on creating immersive passenger experiences that drive visitor engagement, dwell time and retail participation.
Changi Airport – a Headline Partner of APEX FTE EXPO Asia, Singapore, 18-19 November 2026 – has unveiled a new sports-themed Peanuts experience featuring Snoopy and his siblings, transforming its terminals with immersive installations, family-friendly attractions and retail activations during the June school holidays.
Running from 29 May to 12 July 2026, the campaign sees Snoopy joined by siblings Belle, Andy, Spike, Marbles and Olaf for a series of sports-inspired displays across the airport. At Terminal 3 Departure Hall, a five-metre-tall Snoopy installation takes centre stage alongside a giant football, while themed photo opportunities throughout the terminal invite visitors to interact with the beloved Peanuts characters.
A key attraction is the Peanuts Summer Sports Park at Terminal 3, an indoor adventure zone featuring climbing structures, slides, a ball pit, trampoline, sand pit and train track, designed to encourage active play for younger visitors. Elsewhere, travellers can explore themed experiences including Snoopy’s Locker Room and additional sports-themed photo opportunities.
The activation extends beyond physical experiences to include retail and digital engagement. Multiple Peanuts-themed pop-up stores across Terminals 2 and 3 offer exclusive merchandise, while shoppers can access a range of Changi-exclusive collectibles and rewards through qualifying purchases and the Changi Rewards programme.
Digital engagement also plays a central role through Cappyworld, Changi Airport’s in-app gaming platform. This year’s edition incorporates Peanuts-themed challenges and rewards, giving members opportunities to earn points and compete for prizes including travel vouchers and cruise holidays.
The campaign reflects Changi Airport’s continued investment in experiential programming that enhances the visitor journey beyond travel itself. By combining entertainment, retail, loyalty and digital engagement, the airport is creating a destination-style experience designed to attract families, increase dwell time and deliver memorable moments for passengers and local visitors alike during one of Singapore’s busiest holiday periods.
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