Up in the Air: Hospitality

The airline has announced a series of product and service enhancements to its First Class offering including a new à la carte menu, bedding and amenities.

The new amenity kits are specifically tailored to the needs of the airline’s frequent flyer first and business class travellers.

Enhancements to BA’s premium economy cabin, World Traveller Plus, will include new furnishings, an enhanced service and an improved dining experience.

FTE takes a look at how airlines are partnering with technology and wellness companies to place wellbeing at the heart of their passenger comfort strategies.