American Airlines is enhancing the inflight experience by introducing tequila and an expanded buy onboard menu, underscoring its commitment to local flair, culinary creativity and customer-focused innovation.

Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Tour on 11th hosted by GOAA; Networking Day on February 12th
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing â co-located to deliver the regionâs most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the âCES of Aviationâ taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 â uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
American Airlines is enhancing the inflight experience by introducing tequila and an expanded buy onboard menu, underscoring its commitment to local flair, culinary creativity and customer-focused innovation.

ANA Group is introducing a redesigned sign language badge to improve accessibility and inclusivity for all passengers. The aim is to enhance seamless communication with those who rely on sign language.

Icelandair, in collaboration with Kaelis, is introducing a new tableware collection inspired by Icelandâs stunning landscapes, aiming to elevate Business Class dining with artistic, nature-infused designs.

Royal Air Maroc, which plans to quadruple its fleet by 2037, has partnered with Touch Inflight Solutions to deliver scalable, next-generation IFE designed to elevate the passenger experience.

Delta Air Lines is enhancing CX in partnership with fashion brand Missoni, with upgrades for its most premium cabin, Delta One, noting that the sleep experience is customersâ top priority throughout their flight.

United Airlines has unveiled the âUnited Elevatedâ interior for its new Boeing 787-9 aircraft. This includes two new business class suites, an Ossetra caviar amuse-bouche service, Starlink connectivity and more.

Qatar Airways has held a pioneering onboard e-sports competition, âGaming in the Skyâ. The ground-breaking event was powered by next-gen Starlink connectivity, converging aviation, entertainment, and tech.

Delta Air Lines has launched the enhanced Fly Delta app version 7.0 which provides real-time flight updates, personalised notifications, seamless travel documentation support and more for an enhanced CX.

Jazeera Airways and Hopper Technology Solutions (HTS) are partnering to introduce two fintech products on the airlineâs direct channels. The aim is to offer a new level of flexibility and confidence for travellers.

China Southern Airlines has selected RECARO Aircraft Seatingâs latest R3 Economy Class seats for its new Airbus A350-900 fleet. This strategic partnership includes the installation of R3 seats across 10 aircraft.

Singapore Airlines and OpenAI are partnering to develop and implement advanced Generative Artificial Intelligence (GenAI) solutions â a first-of-its-kind collaboration between OpenAI and a major airline.

Jazeera Airways is partnering with Tata Consultancy Services to implement a cutting-edge digital ecosystem that supports scale, personalised customer experience, and revenue diversification.

American Airlines is taking its inflight refresh to new heights with its latest enhancements. From snack-time favourites to seamless service tweaks, these updates are part of a larger effort to reinvigorate CX.

Etihad Airways aims to set a new standard for single-aisle flying with the debut of its all-new Airbus A321LR. The airline is striving to bring luxury and a true First Class experience to narrowbody aircraft.

Find out more about the shortlisted airlines, airports, vendors and startups pitching in the FTE EMEA Innovate Awards, which will be at the epicentre of the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events (Dublin, 10-12 June).

British Airways has announced a new partnership with British tea producer Birchall. The airline will offer a carefully curated range of tea options to its customers, both on the ground and up in the air.
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