Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.

Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Virgin Atlantic has unveiled bold new upgrades, from free WiFi and an AI concierge to reimagined cabins and an all-new app, with the airline aiming to redefine personalised travel from terminal to touchdown.

Iberia has introduced a dynamic boarding pass. This innovative digital solution transforms the boarding experience by offering a boarding pass capable of automatically updating in response to last-minute changes.
JetBlue is boosting the baggage experience with a new app offering real-time status updates, plus the option to securely share Apple AirTag or Find My accessory locations placed inside checked luggage.

American Airlines is expanding its premium Flagship Suite seats to three continents this winter on its newly designed Boeing 787-9 aircraft. This is part of efforts to give travellers “an elevated experience”.

Ethiopian Airlines has partnered with PressReader to enhance CX with complimentary access to thousands of publications, which travellers can access on their personal devices in lounges at Addis Ababa and onboard.

flyadeal has joined Saudia’s AlFursan loyalty programme, giving members additional travel options to earn and redeem reward miles. It’s the latest move by flyadeal towards further integration with Saudia.

KLM, Transavia and Conscious Aerospace have announced a collaboration aimed at exchanging operational and technical knowledge in the application of fuel cell-based propulsion systems for the Dash 8-300.

In this video interview, Stephan Heinz, Director, Partnerships & Monetisation, discusses how LATAM Airlines is embracing product partnership innovation and monetisation, with a customer-first mindset.

Iberia has launched Iberia GPT, a new conversational assistant on ChatGPT that helps customers plan their trips in an inspiring, agile, and personalised way – the first initiative of its kind introduced by an airline.

Korean Air has upgraded its inflight service for young travellers with the launch of a new collection of children’s amenities. The new offerings are designed to provide greater comfort and entertainment onboard.

United Airlines has announced a first-of-its-kind collaboration with Spotify for an even more entertaining travel experience. This is the first time Spotify has offered audiobooks and video podcasts onboard an airline.

Lufthansa Group is enhancing the travel experience with new digital features, which are designed to offer greater convenience, flexibility, and support at every stage, via the optimised Lufthansa Group app.

All Nippon Airways has unveiled ‘THE Room FX’ in collaboration with Safran. This next-generation Business Class concept has a privacy door for each seat of the Boeing 787-9 aircraft for “the future of luxury flight”.

Qatar Airways has announced a new gastronomic collaboration with acclaimed French chef Yannick Alléno, as part of its commitment to delivering “a refined, multi-sensory journey” for its passengers.

Cebu Pacific has signed an agreement with Lufthansa Systems to implement its next-generation operations control and crew management solution – to further enhance operational efficiency and CX.

The co-located APEX FTE EMEA and Ancillary & Retailing events took place in Dublin on 10-12 June 2025, with the theme of ‘Innovate to Elevate’. Take a look at our visual round-up of the key highlights.
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