Up in the Air News

JetBlue and United have launched Blue Sky, a unique loyalty program partnership offering more flight options, mutual rewards benefits, and expanded booking access across both airlines’ global networks.

Cathay Pacific is introducing new ‘Chinese Classics’ dining offerings inspired by the ‘Eight Great Cuisines of China’ for Business Class customers, showcasing its leadership and innovation in inflight dining.

Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.

Eurowings, the value airline of the Lufthansa Group, is launching a completely new business class experience for longer medium-haul routes – the ‘Premium BIZ seat’ – offering more comfort and privacy.

Thai Airways and Recaro Aircraft Seating have announced a linefit collaboration for the airline’s A321neo fleet. The program includes 32 shipsets of the long-range R3 Economy Class seat for an elevated CX.

Find out more about the innovative solutions that will be on display at FTE Dublin on 10-12 June 2025 from the industry’s most established global industry providers and our largest-ever showcase of startups.

Finnair, in partnership with Amadeus, has become the first airline to create a native order – a milestone in the shift to ‘Offers and Orders’ and paving the way for a simpler, more connected travel experience.

Malaysia Airlines and Google have expanded their strategic commercial partnership, with a shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.