Up in the Air: Personalisation

Emirates has introduced a new Christmas menu across all cabin classes featuring traditional festive meals, reflecting on its commitment to providing regional and seasonal offering.

A study from Accenture has found that many airline executives feel they are falling short in their bids to improve the passenger experience.

The FTE Airline Passenger Experience Power List recognises the top 25 most empowered airline customer experience leaders who can drive passenger experience improvements.

C-level airline executives are invited to the Digital Transformation of Passenger Experience session and the launch of the Official Airlines Rating System.

Lufthansa’s passengers can now download digital newspapers and magazines and reserve items to purchase on board before they even start their journey.

Premium passengers flying from Heathrow to Beirut, Cairo, Baku, Tel Aviv and Amman can now make use of the complimentary food pre-ordering service.

Etihad Airways has teamed up with Ten Group, which will provide the carrier with a specially trained team of concierges to provide a highly personalised service.

Finnair has equipped its flight attendants with tablets, which can be used to process onboard F&B and retail purchases and payments.