Sari Nevanlinna, Head of Ancillary Business, Finnair, discusses the airline’s ancillary revenue strategy and explains what steps are being taken to increase inflight ancillaries.

Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Members of the FTE Digital, Innovation & Startup Hub and the FTE Baggage Innovation Working Group will convene in London for an action-packed joint members meetings, hosted by Heathrow
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE Expo Asia, 18-19 November 2026 – uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Sari Nevanlinna, Head of Ancillary Business, Finnair, discusses the airline’s ancillary revenue strategy and explains what steps are being taken to increase inflight ancillaries.

The BARTA (Brands, Airlines, Retailers, Technology, Airports) trial, which began in March, involves a unique collaboration between Budapest Airport, Heinemann Duty Free and Wizz Air.

The trial will allow passengers travelling to and from Sydney Airport to search and purchase duty free inventory in-app throughout their journey.

Singapore Airlines has partnered with DFASS SATS in a joint venture to offer travellers inflight duty free and duty paid goods and pre-order services with onboard and ground-based delivery.

The BARTA initiative goes beyond the existing airport-retailer-brand relationship, bringing an airline into the mix for the first time.

The blockchain-based digital wallet will allow travellers to use KrisFlyer miles for point-of-sale transactions at participating retail merchants.

Travellers will be able to use TravelbyBit’s payment system, which includes Bitcoin, Dash and Ethereum, in various stores at Brisbane Airport.

Ryanair customers who book accommodation through Ryanair Rooms will now receive 10% back in credit to spend on flights.

Inadvia and Immfly have brought the inventive video advertising platform to Iberia Express’ wireless in-flight entertainment system.

Ryanair Transfers, powered by CarTrawler, gives travellers a direct connection to ground transport options across 33 European countries.

Originally presented at FTE Asia EXPO 2017, AirlineTrends’ ancillary-focused presentation can now be downloaded for free.

Passengers will be able to earn frequent flyer points on Uber trips to and from certain airports in Australia when booking an Uber via the Qantas app.

Lufthansa Group has entered into a partnership with Winding Tree, which aims to make travel cheaper for consumers and more profitable for providers.

FTE explores the current state of in-flight connectivity in Asia and examines whether airlines in the region are well positioned to turn connectivity into a profit centre.

Lufthansa has partnered with REWE to enable passengers on long-haul flights to purchase groceries and arrange delivery to their home address.

Airlines stand to make $30 billion in broadband-enabled in-flight ancillary revenues by 2035, according to a study by LSE in association with Inmarsat.
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